At a Glance
- Tasks: Own social activation and content strategy, invent viral hooks, and build brand tribes.
- Company: Join a leading consumer products division at L'Oréal, known for innovation and creativity.
- Benefits: Enjoy competitive pay, discounts on iconic brands, health insurance, and enhanced family leave.
- Other info: Dynamic workplace with excellent learning opportunities and a commitment to diversity.
- Why this job: Be a creative powerhouse, set trends, and make a real impact in the digital space.
- Qualifications: Experience in influencer marketing, social content creation, and strong collaboration skills.
The predicted salary is between 50000 - 65000 € per year.
Are you a social storyteller who lives for the "big idea"? We're looking for a creative powerhouse to own our social activation and content strategy. In this role, you won't just follow trends—you'll set them. From inventing viral hooks and building elite brand tribes to launching bold social commerce strategies on TikTok Shop, you will be the architect of our digital advocacy. If you have a sharp eye for talent and the creative spark to turn a moment into a movement, your next big career chapter starts here.
A DAY IN THE LIFE
- Own social activation & content strategy in line with brand calendar
- Inventing the big social idea & hook as part of the wider campaign and media plan
- Identifying the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
- Create content for advocacy/social only campaigns & boosting best content on paid media
Social Commerce
- Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
- Responsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team
- Boosting of trend-led "pull" content
- Ownership of reactive media pot to boost trend lead content
Relationships
- Own relationships with talent & agents that we use in paid campaigns
- Identifying right talent – creation of brand tribes & tracking of influencer performance in Tracker for paid campaigns
- Paid performance reporting
- Driving performance of share of voice on social and reporting monthly
- Post campaign analysis of influencer campaigns via Traackr reporting
- Tracking & reporting of CPV / CPE & optimization of spends
WHO YOU ARE
- You have skills relating to influencer expertise, social content creation, social platform expertise such as reporting, new formats and managing talents
- Creative eye with attention to detail
- Passion for sharing socially relevant information
- Ability to work & updates are provided to key stakeholders
- Ability to show evidence of working in a fast paced and demanding workplace
- Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Understanding of social media management and analytics tools
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
Senior Social Brand Manager - Consumer Products Division in London employer: L'oreal Usa
At L'Oréal, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and innovation. As a Senior Social Brand Manager in our Consumer Products Division, you'll enjoy a competitive benefits package, including generous discounts on our iconic brands, comprehensive health support, and extensive learning opportunities to advance your career. Join us in a dynamic environment where your ideas can shape the future of social commerce and brand storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Brand Manager - Consumer Products Division in London
✨Tip Number 1
Get your social game on! Start by showcasing your creativity on platforms like TikTok and Instagram. Share your ideas, trends you've set, or even mock campaigns to grab attention. We want to see how you can turn a moment into a movement!
✨Tip Number 2
Network like a pro! Connect with influencers and talent in the industry. Attend events, join online communities, and don’t be shy to slide into DMs. Building relationships is key, and we love seeing candidates who are proactive in making connections.
✨Tip Number 3
Show us your analytical side! Be ready to discuss how you've used data to drive social strategies. Bring examples of past campaigns where you’ve boosted performance or tracked influencer success. We’re all about results here at StudySmarter!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team. Don’t forget to highlight your unique skills that align with our brand voice and social strategy!
We think you need these skills to ace Senior Social Brand Manager - Consumer Products Division in London
Some tips for your application 🫡
Show Your Creative Spark:When you're crafting your application, let your creativity shine! We want to see how you can turn a moment into a movement, so don’t hold back on showcasing your unique ideas and storytelling skills.
Tailor Your Content Strategy:Make sure to align your application with our brand's voice and values. Highlight your experience in social activation and content strategy, and how you've set trends in the past. This is your chance to show us you know what makes a brand stand out!
Highlight Your Influencer Expertise:We’re keen on seeing your skills in influencer management and social media analytics. Share examples of how you've built relationships with talent and driven successful campaigns. This will help us understand your fit for the role!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at L'oreal Usa
✨Know Your Social Trends
Before the interview, dive deep into current social media trends, especially on platforms like TikTok. Be ready to discuss how you can leverage these trends to create viral content and engage audiences effectively.
✨Showcase Your Creative Ideas
Prepare a few bold ideas for social campaigns that align with the company's brand. Presenting your creative concepts during the interview will demonstrate your ability to think outside the box and set trends rather than just follow them.
✨Highlight Your Influencer Relationships
Be ready to talk about your experience working with influencers and talent. Share specific examples of successful collaborations and how you’ve built and maintained those relationships to drive brand advocacy.
✨Demonstrate Analytical Skills
Since the role involves tracking performance metrics, come prepared to discuss how you've used analytics tools in the past. Highlight your ability to optimise campaigns based on data insights, showcasing your strategic thinking.
