At a Glance
- Tasks: Lead consumer intelligence strategy for beauty categories and drive insights into business growth.
- Company: Join L'Oréal, a leader in the cosmetics and fragrance industry with a focus on innovation.
- Benefits: Enjoy competitive pay, discounts on iconic brands, health insurance, and extensive learning opportunities.
- Other info: Dynamic work environment with excellent career development and a supportive culture.
- Why this job: Make a real impact by understanding consumer behaviour and shaping beauty strategies.
- Qualifications: Experience in FMCG insights, strong analytical skills, and a passion for consumer behaviour.
The predicted salary is between 60000 - 80000 € per year.
Overview CMI mission is to drive Consumer Centricity, putting insight at the heart of business decision planning by providing thought leadership and analytics on consumers, shoppers and competitors. Especially, CMI role is to:
Responsibilities
- Lead the consumer intelligence strategy for one of our beauty categories (Skin care, Make up, Hair care, Fragrance) in the country.
- Consumer and shopper behavioral understanding, assessment of business opportunities, consumer insight definition, methodological innovations, etc.
- Provide analysis and recommendations to inject consumer understanding into the group/division/brand/category’s growth strategy.
- Generate better understanding of the shopper journeys and the touch points that are relevant for the consumers.
- Understand the market dynamics and brands that are successful.
- Analyze the evolution of the markets, the sector and the competition’s activities, to inform the country business strategy.
- Organize an in-depth strategic watch (consumer, competition, new business models), identify the major trends of the market to detect growth opportunities.
- Define development recommendations to guide senior management.
A DAY IN THE LIFE
- Drive consumer-centricity in a beauty category.
- Understand consumer category needs and behaviours to deliver clear messages to the business.
- Influence with insights and consumer data driven facts.
- Support and help optimise new launches via relevant consumer insights.
- Continue to connect with relevant business stakeholders to drive consumer centricity and transform insights into growth opportunities.
- Ensure learnings are implemented in the business / transformed into action.
Leading on cross categories analysis
- Responsible for managing one of the cross brands studies (brand health tracking, segmentation, etc) for the UK and Ireland, alongside Zone.
- Being a partner for Zone, the research agency and stakeholders as regards all project deliverables.
- Share learnings with internal and external stakeholders to build on learnings and actions based on the study output.
WHO YOU ARE
- Proven track record in the application of insights in the FMCG industry.
- Passion to understand consumer behaviours and motivations.
- Highly numerate – strong analytically and good commercial acumen.
- Digitally minded.
- Fundamentally shopper oriented.
- Able to blend and interpret information from multiple sources.
- Ability to deliver on projects to quality and time.
- Strong presentation and communication skills with the ability to communicate information and opinions persuasively, openly and honestly, including when it concerns difficult messages.
- Strong organisational skills.
- Ability to work in an ever changing & demanding environment.
- Acts as a proactive self-starter and takes initiative.
- Builds strong and effective relationships based on trust.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Head of CMI - Cosmetics & Fragrance in London employer: L'oreal Usa
L'Oréal is an exceptional employer that prioritises consumer-centricity and innovation within the beauty industry. With a robust benefits package that includes generous discounts on iconic brands, comprehensive health support, and extensive learning opportunities, employees are empowered to thrive both personally and professionally. The collaborative work culture fosters strong relationships and encourages proactive contributions, making it an ideal environment for those passionate about understanding consumer behaviours and driving business growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CMI - Cosmetics & Fragrance in London
✨Tip Number 1
Network like a pro! Connect with industry professionals on LinkedIn and attend relevant events. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We recommend practising common interview questions and tailoring your answers to highlight your consumer insight skills. Show them you know their market!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles, and applying directly shows your enthusiasm. Plus, it’s a great way to get noticed by our hiring team.
We think you need these skills to ace Head of CMI - Cosmetics & Fragrance in London
Some tips for your application 🫡
Show Your Passion for Consumer Insights:When you're writing your application, let your enthusiasm for understanding consumer behaviours shine through. We want to see how your insights can drive growth in the beauty category, so share specific examples of how you've done this in the past!
Be Data-Driven:Since we're all about analytics, make sure to highlight your strong numeracy skills and any experience you have with data analysis. Use numbers and metrics to back up your achievements – it’ll show us you mean business!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific responsibilities and requirements mentioned in the job description. This shows us you’re genuinely interested in the role and understand what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at L'oreal Usa
✨Know Your Consumer Inside Out
Before the interview, dive deep into understanding consumer behaviours and motivations in the cosmetics and fragrance industry. Familiarise yourself with recent trends, shopper journeys, and how they impact business strategies. This will help you demonstrate your passion for consumer-centricity.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive insights and influence decisions. Highlight your experience with market analysis and how it has led to successful outcomes. Being highly numerate is key, so be ready to talk numbers!
✨Communicate Effectively
Practice articulating complex insights in a clear and persuasive manner. You might face questions that require you to explain difficult concepts, so think about how you can simplify your message while still being impactful. Strong presentation skills are a must!
✨Build Relationships on Trust
Think about how you've built effective relationships in previous roles. Be prepared to share examples of how you've collaborated with stakeholders to drive consumer insights into actionable strategies. This will show your ability to work in a team and influence others positively.
