At a Glance
- Tasks: Lead social content strategy and create viral campaigns that set trends.
- Company: Join L'Oréal, a global leader in beauty and innovation.
- Benefits: Enjoy discounts on top brands, health perks, and a competitive benefits package.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Be the creative force behind impactful social media strategies and brand storytelling.
- Qualifications: Experience in influencer marketing and social content creation is essential.
The predicted salary is between 50000 - 65000 € per year.
Are you a social storyteller who lives for the "big idea"? We're looking for a creative powerhouse to own our social activation and content strategy. In this role, you won't just follow trends—you'll set them. From inventing viral hooks and building elite brand tribes to launching bold social commerce strategies on TikTok Shop, you will be the architect of our digital advocacy. If you have a sharp eye for talent and the creative spark to turn a moment into a movement, your next big career chapter starts here.
A DAY IN THE LIFE
- Own social activation & content strategy in line with brand calendar
- Inventing the big social idea & hook as part of the wider campaign and media plan
- Identifying the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
- Create content for advocacy/social only campaigns & boosting best content on paid media
- Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
- Responsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team
- Boosting of trend-led "pull" content
- Ownership of reactive media pot to boost trend lead content
Relationships
- Own relationships with talent & agents that we use in paid campaigns
- Identifying right talent – creation of brand tribes & tracking of influencer performance in Tracker for paid campaigns
- Paid performance reporting
- Driving performance of share of voice on social and reporting monthly
- Post campaign analysis of influencer campaigns via Traackr reporting
- Tracking & reporting of CPV / CPE & optimization of spends
WHO YOU ARE
- You have skills relating to influencer expertise, social content creation, social platform expertise such as reporting, new formats and managing talents
- Creative eye with attention to detail
- Passion for sharing socially relevant information
- Ability to work & updates are provided to key stakeholders
- Ability to show evidence of working in a fast paced and demanding workplace
- Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Understanding of social media management and analytics tools
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
[2026] LOA - UKI - Senior Social Brand Manager (CPD) in London employer: L'oreal Usa
At L'Oréal, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and innovation. As a Senior Social Brand Manager in our Consumer Products Division, you'll enjoy a competitive benefits package, including generous discounts on our iconic brands, comprehensive health support, and extensive learning opportunities to advance your career. Join us in a dynamic environment where your ideas can shape the future of social media marketing and make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land [2026] LOA - UKI - Senior Social Brand Manager (CPD) in London
✨Tip Number 1
Get your social media game on point! Showcase your creativity by sharing your own content that aligns with the brand's vibe. Use platforms like TikTok and Instagram to demonstrate your storytelling skills and set trends, just like you would in the role.
✨Tip Number 2
Network like a pro! Connect with influencers and industry professionals on LinkedIn or at events. Building relationships can open doors and give you insights into what brands are looking for in a Senior Social Brand Manager.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out to companies you admire, like L'Oréal, and express your interest in their social strategies. Show them how you can contribute to their brand narrative.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Tailor your approach to highlight your experience with social commerce and influencer campaigns, making it clear why you're the perfect fit for the role.
We think you need these skills to ace [2026] LOA - UKI - Senior Social Brand Manager (CPD) in London
Some tips for your application 🫡
Show Your Creative Spark:When you're crafting your application, let your creativity shine through! We want to see how you can turn a simple idea into something extraordinary. Use engaging language and examples that showcase your ability to set trends and create compelling content.
Tailor Your Application:Make sure to tailor your application specifically for the Senior Social Brand Manager role. Highlight your experience with social media strategies, influencer collaborations, and any bold campaigns you've led. This will show us that you understand what we're looking for!
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your passion for social storytelling and how it aligns with our brand values. This is your chance to connect with us on a personal level!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy to do!
How to prepare for a job interview at L'oreal Usa
✨Know Your Social Storytelling
Dive deep into the company's social media presence and campaigns. Familiarise yourself with their tone, style, and recent content. Be ready to discuss how you can elevate their storytelling and set new trends.
✨Bring Your Big Ideas
Prepare a few bold ideas that align with the brand's vision. Think about innovative social hooks or campaigns you could propose. This shows your creativity and readiness to contribute from day one.
✨Showcase Your Influencer Savvy
Be prepared to discuss your experience with influencers and talent management. Highlight specific examples of successful collaborations and how you tracked their performance. This will demonstrate your expertise in building brand tribes.
✨Understand Social Commerce
Brush up on the latest trends in social commerce, especially on platforms like TikTok. Be ready to share insights on how you would approach launching a social commerce strategy and what metrics you would use to measure success.
