[2025] LOA - UKI - Senior Affiliates Manager - CPD in London

Senior Affiliate Paid Content Manager – Consumer Products Division. The CPD TikTok Shop Team was set-up nearly 2 years ago to have a dedicated team crack discovery commerce. With affiliates being the engine behind the business, we are seeking a highly strategic and results‑oriented Senior Affiliate Manager to join the TikTok Shop Team. This role is critical in scaling our affiliate marketing efforts and is responsible for defining and executing our paid affiliate content strategy working in close partnership with the Affiliate Community Manager and the CPD Advocacy Teams. It would be beneficial to have someone who already knows the key affiliate players on the platform and has established relationships.

A DAY IN THE LIFE

• Affiliate Strategy and Execution: Define and execute the CPD affiliate strategy to drive affiliate GMV, aligning with overall business objectives and growth targets.
• Affiliate Acquisition: Identify, select, and onboard top‑tier talent for quarterly retainer contracts, ensuring a consistent influx of key social sellers and new faces. You will focus intently on creator ROI and ensure we partner with creators who reflect the diverse consumer base of our brands.
• Content Strategy & Execution: Generate engaging, on‑trend content hooks that effectively drive conversion, translating these hooks into easy‑to‑follow content briefs. Take responsibility for reviewing and providing constructive feedback on affiliate content. Align campaigns with key calendar moments, such as NPD launches, ensuring strong coordination with the Brand Teams to maximise impact. Oversee campaign tracking focusing on video CTR and CVR to inform future strategies.
• Content Boosting: Based on organic performance, you will supply high‑performing videos for our media agency to boost. You will proactively share insights with the Brand Teams regarding what content is working well and what isn’t, contributing to continuous improvement.
• Agency Relationship Management: Manage the day‑to‑day contact with our influencer agency, defining the scope of work and ensuring optimal collaboration to achieve our goals.
• Budget Ownership: Build and manage the budget that underpins the affiliate GMV ambition. This includes diligent monthly tracking, quarterly trend updates, and close collaboration with the Finance Team.
• Innovation & Trend Spotting: Stay ahead of industry trends, competitor activities, and new opportunities within the TikTok Shop and affiliate marketing landscape to continuously evolve our approach.

WHO YOU ARE

• TikTok Shop Native: Demonstrated understanding and ideally direct experience with the TikTok Shop platform, its mechanics, and its creator ecosystem.
• Passionate & Creative: A genuine passion for social commerce and the beauty industry, coupled with a creative eye and attention to detail in content.
• Analytical Mindset: Ability to interpret data, identify trends, and translate insights into actionable strategies.
• Collaborative Team Player: An excellent team player who thrives on collaborating with Brand Teams, and external agencies to achieve shared objectives.
• Stakeholder Management: Ability to effectively work with and provide clear, concise updates to key stakeholders across the organisation.
• Proactive & Agile: Self‑motivated, proactive, and comfortable working in a fast‑paced, demanding environment, evidenced by prior experience.

WHAT WE OFFER

Our industry‑leading award‑winning benefits package shows how much we value our people. We know they’re at the heart of L’Oréal’s success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money‑saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L’Oréal. We’ll help you master your role, build skills, and access top‑notch leadership programmes and monthly expert talks. And there’s lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone and our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. In the L’Oréal Consumers Products Division, our mission is to democratise the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Products Division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carol’s Daughter.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long‑term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.