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- Tasks: Lead innovative CRM strategies for iconic beauty brands and enhance customer engagement.
- Company: Join L'Oréal, a global leader in beauty with a commitment to inclusivity.
- Benefits: Enjoy competitive pay, discounts on top brands, and comprehensive health benefits.
- Why this job: Make a real impact in the beauty industry while developing your career in a dynamic environment.
- Qualifications: Experience in CRM management and a passion for data-driven marketing.
- Other info: Be part of a diverse team dedicated to creating beauty that moves the world.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a highly motivated and experienced CRM Manager to join our dynamic marketing team within the L'Oréal Dermatological Beauty Division, working across our four brands: La Roche-Posay, SkinCeuticals, CeraVe, and Vichy. This highly strategic role is crucial in shaping our customer relationship strategy, driving customer lifetime value, and leveraging data to create personalised and effective consumer journeys across both B2C and B2B audiences. The ideal candidate will be a strategic thinker with a strong analytical mindset, passionate about consumer engagement and innovation in CRM.
A DAY IN THE LIFE
- CRM Lifecycle Excellence:
- 1P Acquisition Focus: Develop and execute innovative strategies to drive first-party data acquisition, constantly exploring new channels and methods to grow our consumer database effectively.
- Lifecycle Management: Design, implement, and continuously evolve comprehensive CRM lifecycle programs, encompassing Acquisition, Engagement, Retention, and Loyalty, with a primary focus on maximising Customer Lifetime Value (CLTV) across our B2C and B2B audiences.
- New Channel Expansion: Lead the launch and integration of new CRM communication channels, such as WhatsApp and SMS, to enhance customer reach and engagement.
- Trigger Journey Ownership: Take full ownership of automated trigger journeys, ensuring they are optimised, up-to-date, and aligned with global Digital Marketing & Innovation (DMI) recommendations and best practices.
- Analytics & Insights: Own all CRM analytics, providing in-depth reporting and translating complex data into actionable insights to continuously improve CRM performance, campaign effectiveness, and customer engagement metrics.
- Data Strategy: Develop and implement strategies to mitigate data anonymization challenges and enhance lapsing customer reactivation efforts.
- DTC Commercial Support: Work very closely with the DTC National Account Manager to ensure CRM strategies and activities are fully aligned with and actively support our direct-to-consumer commercial objectives and sales targets.
- 1P Data Strategy: Partnering with the brands and media teams to transform marketing objectives into a data activation plan, ensuring brands are harnessing the power of their data to reach key strategic consumers in all addressable channels, and ensuring they are meeting the needs of the business as well.
- Cross-Functional Collaboration: Work hand-in-hand with the Media team on the 1P/2P/3P activation calendar, leveraging first-party (our own), second-party (partner data), and third-party (external) audiences to drive better media efficiency, targeting, and campaign performance.
- Identify gaps in any data needs and work with multi-div/brand teams to either drive 1P Acquisition, or leverage 2P partnerships to close gap.
- Data Integration: Collaborate with the Multi-Div team to integrate third-party (3P) data, enriching our understanding of audience segments and optimizing data utilization for media activation purposes.
YOU HAVE
- Proven experience in CRM management, preferably within the beauty, retail, or consumer goods industry.
- Highly strategic thinker with the ability to develop and execute innovative CRM strategies that drive measurable results.
- Demonstrably data-driven in approach, with an ability to leverage insights for optimization and decision-making.
- Experience with lifecycle marketing, customer segmentation, and personalisation at scale.
- Proficiency in data analysis and reporting, coupled with the confidence to use data to tell compelling stories and influence stakeholders.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, including media, commercial, and technical stakeholders.
- Proactive, results-oriented, and able to thrive in a fast-paced, dynamic environment.
- Experience with launching new communication channels (e.g., WhatsApp, SMS) is a plus.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. Being part of the L'Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin. As the world leader in dermocosmetics, our iconic brands La Roche-Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.
HOW WE RECRUIT
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
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[2025] LOA - UKI - CRM Manager (LDB) 12 month FTC in London employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - CRM Manager (LDB) 12 month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to L'Oréal. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by researching L'Oréal's brands and their CRM strategies. Show us you know your stuff and how you can contribute to our mission of creating beauty that moves the world.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've used data to drive results in previous roles. We love candidates who can turn numbers into compelling narratives.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our team!
We think you need these skills to ace [2025] LOA - UKI - CRM Manager (LDB) 12 month FTC in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience in CRM management, especially in the beauty or consumer goods industry. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for consumer engagement and innovation in CRM. Let us know why you’re excited about this role and how you can contribute to our team.
Show Off Your Data Skills: Since this role is all about leveraging data, make sure to highlight your analytical mindset. Share examples of how you've used data to drive results in previous roles. We love a good data story!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the info you need about the role and our company there.
How to prepare for a job interview at L'oreal Usa
✨Know Your Brands
Familiarise yourself with La Roche-Posay, SkinCeuticals, CeraVe, and Vichy. Understand their unique selling points and how they fit into the dermatological beauty market. This will help you demonstrate your passion for the brands and show that you're ready to contribute to their success.
✨Showcase Your Data Skills
Since this role heavily relies on data analysis, be prepared to discuss your experience with CRM analytics. Bring examples of how you've used data to drive customer engagement or improve campaign performance. This will highlight your analytical mindset and strategic thinking.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific CRM challenges, like launching new communication channels or improving customer retention. Think through your past experiences and be ready to share relevant stories that showcase your problem-solving skills and innovative thinking.
✨Emphasise Collaboration
This role involves working closely with various teams, so be sure to highlight your teamwork skills. Share examples of successful cross-functional projects you've been part of, and explain how you effectively communicated and collaborated with different stakeholders to achieve common goals.
