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For Companies At a Glance
- Tasks: Lead consumer intelligence strategy for beauty categories and drive insights into business growth.
- Company: Join L'Oréal, a leader in the cosmetics and fragrance industry with a focus on innovation.
- Benefits: Enjoy competitive pay, discounts on iconic brands, health insurance, and extensive learning opportunities.
- Other info: Dynamic work environment with excellent career development and a supportive culture.
- Why this job: Make a real impact by understanding consumer behaviour and shaping beauty strategies.
- Qualifications: Experience in FMCG insights, strong analytical skills, and a passion for consumer behaviour.
The predicted salary is between 60000 - 80000 £ per year.
Overview
CMI mission is to drive Consumer Centricity, putting insight at the heart of business decision planning by providing thought leadership and analytics on consumers, shoppers and competitors. Especially, CMI role is to:
Responsibilities
- Lead the consumer intelligence strategy for one of our beauty categories (Skin care, Make up, Hair care, Fragrance) in the country.
- Consumer and shopper behavioral understanding, assessment of business opportunities, consumer insight definition, methodological innovations, etc.
- Provide analysis and recommendations to inject consumer understanding into the group/division/brand/category’s growth strategy.
- Generate better understanding of the shopper journeys and the touch points that are relevant for the consumers.
- Understand the market dynamics and brands that are successful.
- Analyze the evolution of the markets, the sector and the competition’s activities, to inform the country business strategy.
- Organize an in-depth strategic watch (consumer, competition, new business models), identify the major trends of the market to detect growth opportunities.
- Define development recommendations to guide senior management.
A DAY IN THE LIFE
- Drive consumer-centricity in a beauty category.
- Understand consumer category needs and behaviours to deliver clear messages to the business.
- Influence with insights and consumer data driven facts.
- Support and help optimise new launches via relevant consumer insights.
- Continue to connect with relevant business stakeholders to drive consumer centricity and transform insights into growth opportunities.
- Ensure learnings are implemented in the business / transformed into action.
Leading on cross categories analysis
- Responsible for managing one of the cross brands studies (brand health tracking, segmentation, etc) for the UK and Ireland, alongside Zone.
- Being a partner for Zone, the research agency and stakeholders as regards all project deliverables.
- Share learnings with internal and external stakeholders to build on learnings and actions based on the study output.
WHO YOU ARE
- Proven track record in the application of insights in the FMCG industry.
- Passion to understand consumer behaviours and motivations.
- Highly numerate – strong analytically and good commercial acumen.
- Digitally minded.
- Fundamentally shopper oriented.
- Able to blend and interpret information from multiple sources.
- Ability to deliver on projects to quality and time.
- Strong presentation and communication skills with the ability to communicate information and opinions persuasively, openly and honestly, including when it concerns difficult messages.
- Strong organisational skills.
- Ability to work in an ever changing & demanding environment.
- Acts as a proactive self-starter and takes initiative.
- Builds strong and effective relationships based on trust.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Head of CMI - Cosmetics & Fragrance employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CMI - Cosmetics & Fragrance
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your insights! When you get the chance to chat with potential employers, come prepared with examples of how you've used consumer insights to drive growth. This will demonstrate your understanding of the role and how you can add value to their team.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share your insights on their products and how you could help them grow. It shows initiative and passion!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to tailor your application to highlight your analytical skills and consumer-centric approach. Let’s get you that dream job in the beauty industry!
We think you need these skills to ace Head of CMI - Cosmetics & Fragrance
Some tips for your application 🫡
Show Your Passion for Consumer Insights: When writing your application, let your enthusiasm for understanding consumer behaviours shine through. We want to see how your insights can drive growth in the beauty category, so share specific examples of how you've done this in the past!
Be Analytically Sharp: Since this role requires strong analytical skills, make sure to highlight your experience with data analysis and market trends. We love numbers, so don’t shy away from showcasing your ability to interpret data and turn it into actionable insights.
Tailor Your Application: Take the time to customise your application for this specific role. We’re looking for someone who understands the unique challenges and opportunities in the cosmetics and fragrance industry, so make sure your application reflects that knowledge.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at L'oreal Usa
✨Know Your Consumer Insights
Make sure you come prepared with a solid understanding of consumer behaviours and motivations in the beauty industry. Research recent trends and insights related to skincare, makeup, hair care, and fragrance. This will not only show your passion but also demonstrate your analytical skills.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to drive business decisions in the past. Prepare examples where your insights led to successful outcomes. Highlight your ability to blend information from multiple sources and how that can benefit the company’s growth strategy.
✨Communicate Effectively
Practice articulating your thoughts clearly and persuasively. Since strong presentation skills are crucial for this role, consider doing mock interviews with friends or colleagues. Focus on how you can convey complex information in an engaging way, especially when discussing difficult messages.
✨Build Relationships
Demonstrate your ability to build strong relationships with stakeholders. Think of examples where you've successfully collaborated with cross-functional teams. Emphasise your proactive approach and how you can connect insights to actionable strategies that drive consumer-centricity.