At a Glance
- Tasks: Lead and nurture online communities, engaging with audiences on TikTok and Facebook.
- Company: Join a dynamic team at L'Oréal, shaping brand perception and driving advocacy.
- Benefits: Enjoy competitive pay, discounts on iconic brands, and comprehensive health benefits.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Be at the forefront of social media trends and build meaningful relationships.
- Qualifications: Experience in managing social communities and a passion for internet culture.
The predicted salary is between 35000 - 45000 £ per year.
Are you a social-first storyteller who lives and breathes community? We are looking for a creative, strategic, and highly connected Community & Engagement Manager to lead, grow, and nurture our online communities within our dynamic Consumer Products Division. If you are passionate about shaping brand perception, sparking viral trends, and building long-term relationships with nano/micro creators, this is your opportunity to drive advocacy and brand love at scale!
A DAY IN THE LIFE
- Owning the Conversation: Managing active brand communities across TikTok and Facebook, answering DMs, engaging in threads, and keeping our brand Voice of Tone ahead of the curve.
- Social Flirting & Real-Time Engagement: Spotting emerging viral content, cultural moments, and trends, and inserting our brands proactively into the comments to build relevance.
- Building Brand Love: Designing and running seeding, gifting, and outreach campaigns to connect with brand advocates, loyal fans, and rising nano/micro creators.
- Driving Organic Content (UGC): Onboarding and managing nano/micro creators to launch organic campaigns that drive authentic user-generated content.
- Collaborating Cross-Functionally: Working hand-in-hand with Owned Social Brand Managers, Advocacy, Digital, CDMO, and Product Brand Managers to align daily community interactions with campaign priorities.
- Analytics & Testing: Tracking and evaluating response rates on Sprinklr, monitoring campaign performance, and using data-driven insights to continuously test, learn, and optimize our community approach.
WHO YOU ARE
- A Natural Community Builder: You have proven experience managing active social communities (ideally across TikTok and Facebook) with a deep understanding of what makes online audiences tick.
- Trend-Obsessed: You live on social media, have your finger on the pulse of internet culture, and know how to naturally pivot a brand voice to match fast-moving online trends.
- A Relationship Cultivator: You love connecting with people and have experience discovering, onboarding, and partnering with nano/micro-influencers and brand advocates.
- Data-Informed: You don't just post—you measure. You are comfortable utilizing social tools (like Sprinklr) to monitor response times, track KPIs, and extract actionable insights.
- An Excellent Communicator: You possess flawless written skills, an adaptable tone of voice, and strong interpersonal skills to collaborate seamlessly with cross-functional internal teams.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they are at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. We are committed to creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. We welcome people of all backgrounds, experiences, personalities and perspectives and are a Disability Confident Employer.
Community Manager - Consumer Products Division employer: L'oreal Usa
At L'Oréal, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and community engagement. As a Community Manager in our Consumer Products Division, you'll enjoy industry-leading benefits, including generous discounts on our iconic brands, comprehensive health support, and a commitment to diversity and inclusion. With ample opportunities for professional growth and collaboration across teams, you'll be empowered to make a meaningful impact while thriving in a supportive environment.
