At a Glance
- Tasks: Drive brand activations for luxury names like YSL, Prada, and Miu Miu.
- Company: Join L'Oréal, a global leader in beauty with a commitment to inclusivity.
- Benefits: Enjoy discounts on luxury brands, private health insurance, and enhanced family leave.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of retail strategy and make a real impact in luxury beauty.
- Qualifications: Strong commercial acumen and experience in retail activation strategies.
The predicted salary is between 51750 - 63250 £ per year.
Trade Activation Manager – High Street & Specialists, YSL, Prada and Miu Miu
Step into the heart of retail and commercial excellence!
As our next Trade Activation Manager, you will sit at the exciting intersection of brand marketing and commercial strategy, turning bold brand visions into high-impact, sell-out-driving activations with our top retail partners.
- A DAY IN THE LIFE
- In partnership with Product team translate the brand plan to define winning brand go-to-market strategies using keymarket insights for my channel.
- Partner with account managers and Customer Activation Managers to build tailored plans per retailer.
- Monitor and drive store performance and productivity in my channel, recommend open/ close POS door list.
- Partner with Retail & Education teams, lead pre-activation hype calls.
- Represent Business Unit in key meetings with Retailers.
- Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives. Create learnings, maximise efficiencies and drive ROI on all our investments.
- Report on door productivity and actively share with team, lead top door strategy and implementation.
- Collaborate with Commercial team on PSAs.
- Effective management of SLOBS.
- CREATING BESPOKE ACTIVATIONS FOR YOUR CHANNEL
- Manage Trade budgets for your channel ensuring highest ROI. Timely PPP input.
- Brief VM Team in partnership with the brand team & oversee delivery of brand creatives/ materials to retailer (onlineand offline).
- Ensure market share winning plan in Q4.
- Develop retailer POM, GWP & Coffret plan with relevant Trade Lead for your channel.
- Forecasting, ongoing management and analysis of all trade tools inventory, including wrapping, testers andsamples.
- Ensure Day 1 go live check and verification of activations.
- Contribute to best-in-class retailer strategy decks grounded in consumer and retail insights leading throughactivation, working hand in hand with the NAMs and the wider brand marketing team.
WHO YOU ARE
- Commercially Savvy & Results-Driven: You have a strong grasp of sell-out levers, P&L management, trade budgets, and driving high ROI on commercial investments.
- Strategic & Retail-Focused: You excel at translating broad brand plans into tailored, winning go-to-market strategies and retailer activation plans.
- A Collaborative
- Relationship
Builder: You thrive in cross-functional environments, partnering seamlessly with commercial, finance, product, visual merchandising, and retail teams.
- Detail-Oriented & Execution-Led: Highly organized, you balance big-picture strategy with hands-on operational excellence—from forecasting and inventory management to tracking door performance and ROI.
- Agile & Analytical: You use insights and data to measure campaign effectiveness, optimize performance, and continuously adapt strategies for maximum market share.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people.
We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan.
Love our brands?
You'll get up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl's and Garnier!
Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support.
We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L'Oréal is present in 150 markets on five continents.
For more than a century, L'Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales.
Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
In the L'Oréal Luxe Division, we create the very best of luxury beauty.
Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani.
Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
HOW WE RECRUIT
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued.
When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives.
The beauty we find in our differences gives us the freedom to go beyond.
That’s the beauty of L'Oréal
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role.
You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
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[2026] LOA - UKI - Trade Activation Manager - YSL, Prada & Miu Miu employer: L'oreal Usa
L’Oréal Luxe is an exceptional employer that fosters a vibrant and innovative work culture, particularly for those passionate about luxury beauty. With a strong emphasis on employee growth, you will have the opportunity to collaborate with diverse teams and contribute to impactful training solutions that resonate globally. The company values creativity and offers unique advantages such as access to industry-leading resources and a commitment to professional development in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land [2026] LOA - UKI - Trade Activation Manager - YSL, Prada & Miu Miu
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for L'oreal Usa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like L'oreal Usa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with L'oreal Usa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at L'oreal Usa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace [2026] LOA - UKI - Trade Activation Manager - YSL, Prada & Miu Miu
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit L'oreal Usa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of L'oreal Usa:Show us that you’ve done your homework! In your application, briefly mention what you admire about L'oreal Usa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at L'oreal Usa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at L'oreal Usa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At L'oreal Usa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
