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- Tasks: Drive brand success through creative strategies and tailored retailer plans.
- Company: Join L'Oréal, a global leader in luxury beauty with a diverse portfolio.
- Benefits: Enjoy competitive pay, discounts on luxury brands, and comprehensive health support.
- Why this job: Be the heartbeat of our channel strategy and make a real impact.
- Qualifications: Strong commercial acumen and excellent collaboration skills required.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Step into a role where your commercial savvy meets creative execution. As Trade Activation Manager, you are the heartbeat of our channel strategy - responsible for driving sell-out, maximizing ROI, and building bespoke retailer plans that win. We’re looking for a tenacious leader who can influence at every level, from internal RGM tribes to external retail partners, ensuring our brands dominate the shelf and the screen.
A DAY IN THE LIFE
- In partnership with the Product team translate the brand plan to define winning brand go-to-market strategies using key market insights for my channel.
- Partner with account managers and Customer Activation Managers to build tailored plans per retailer.
- Monitor and drive store performance and productivity in my channel, recommend open/close POS door list.
- Partner with Retail & Education teams, lead pre-activation hype calls.
- Represent Business Unit in key meetings with Retailers.
- Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives. Create learnings, maximise efficiencies and drive ROI on all our investments.
- Report on door productivity and actively share with team, lead top door strategy and implementation.
- Collaborate with Commercial team on PSAs.
- Effective management of SLOBS.
CREATING BESPOKE ACTIVATIONS FOR YOUR CHANNEL
- Manage Trade budgets for your channel ensuring highest ROI. Timely PPP input.
- Brief VM Team in partnership with the brand team & oversee delivery of brand creatives/ materials to retailer (online and offline).
- Ensure market share winning plan in Q4.
- Develop retailer POM, GWP & Coffret plan with relevant Trade Lead for your channel.
- Forecasting, ongoing management and analysis of all trade tools inventory, including wrapping, testers and samples.
- Ensure Day 1 go live check and verification of activations.
- Contribute to best-in-class retailer strategy decks grounded in consumer and retail insights leading through activation, working hand in hand with the NAMs and the wider brand marketing team.
WHO YOU ARE
- A Strategic Partner: You can translate complex brand plans into winning channel-specific strategies and tailored retailer activations.
- Commercially Savvy: You have an in-depth knowledge of sell-out levers, ROI, and GTN, with the ability to influence P&L outcomes alongside Finance and RGM teams.
- A 360 Collaborator: You excel at working across functions—from Product and Engagement to VM and Sales—to ensure seamless, Day 1 execution.
- Data-Driven: You are disciplined in monitoring door productivity and trade tool inventory, always seeking to maximize efficiencies and minimize SLOBS.
- An Expert Communicator: You are confident representing the Business Unit in high-stakes retailer meetings and leading pre-activation "hype calls" to energize our field teams.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they are at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You will get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We will help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there’s lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
You can apply to up to three jobs within a rolling 30-day window. You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams. Please visit "Your Application Space" to see the jobs you have already applied to. Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
[2026] LOA - UKI - Trade Activation Manager, High Street & Specialists - Lancome employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2026] LOA - UKI - Trade Activation Manager, High Street & Specialists - Lancome
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to L’Oréal. A friendly chat can open doors and give you insights that might just land you that Trade Activation Manager role.
✨Tip Number 2
Prepare for those interviews by knowing your stuff! Research L’Oréal’s brands and their market strategies. Show us how your commercial savvy can translate into winning channel-specific strategies.
✨Tip Number 3
Practice your pitch! You’ll need to communicate effectively in high-stakes meetings, so rehearse how you’d present your ideas on driving sell-out and maximising ROI. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the L’Oréal family and making an impact.
We think you need these skills to ace [2026] LOA - UKI - Trade Activation Manager, High Street & Specialists - Lancome
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand the role inside out. Dive into the job description and highlight key responsibilities and skills. This will help us see how your experience aligns with what we're looking for.
Tailor Your Application: Don’t just send a generic CV and cover letter. We want to see how you can specifically contribute to our team. Use examples from your past experiences that relate directly to the Trade Activation Manager role and show us your commercial savvy!
Be Authentic: Let your personality shine through! We love seeing genuine passion and enthusiasm in applications. Share your story and what excites you about working with us at L’Oréal, especially in the luxury beauty sector.
Check Your Details: Before hitting that submit button, double-check everything! Spelling mistakes or incorrect details can give off a bad impression. Make sure your application is polished and reflects the best version of you. And remember, apply through our website for the best chance!
How to prepare for a job interview at L'oreal Usa
✨Know Your Numbers
As a Trade Activation Manager, you'll need to be commercially savvy. Brush up on your understanding of sell-out levers, ROI, and P&L outcomes. Be ready to discuss how you've influenced these metrics in past roles, as this will show your potential employer that you can drive results.
✨Tailor Your Strategies
Familiarise yourself with the brand's go-to-market strategies and think about how you can translate those into tailored retailer activations. Prepare examples of how you've successfully created bespoke plans in previous positions, as this will demonstrate your strategic thinking and adaptability.
✨Collaborate Like a Pro
This role requires a 360-degree collaboration across various teams. Think of instances where you've worked with product, sales, or marketing teams to achieve a common goal. Highlight your communication skills and ability to energise teams during pre-activation calls, as this is crucial for success.
✨Data is Your Best Friend
Being data-driven is key in this position. Prepare to discuss how you've monitored performance metrics and trade tool inventory in the past. Show that you're disciplined in seeking efficiencies and minimising SLOBS, as this will resonate well with the interviewers looking for someone who can maximise ROI.
