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For Companies At a Glance
- Tasks: Lead innovative ecommerce strategies and drive market share through cutting-edge activations.
- Company: Join a dynamic team at L'Oréal, a leader in beauty and innovation.
- Benefits: Enjoy competitive pay, discounts on luxury brands, and comprehensive health benefits.
- Other info: Opportunities for professional growth and a supportive work environment.
- Why this job: Make a real impact in the fast-paced world of ecommerce and brand strategy.
- Qualifications: Experience in trade activation and a passion for digital marketing.
The predicted salary is between 60000 - 80000 £ per year.
Life is too short for a boring career—so why not build one where you own the digital shelf? As our Senior Trade Activation Manager – Ecommerce, you’ll ditch the mundane to become the strategic architect of our go-to-market execution. We’re looking for an ROI‑obsessed, commercially savvy leader to navigate the "Ecommerce Flywheel," dominate the high‑stakes Q4 peak, and influence top‑tier retailers. If you’re ready to bridge brand vision with commercial power and lead cutting‑edge activations that win market share, it’s time to join a team as dynamic as the channels you manage.
A DAY IN THE LIFE
- I am responsible for developing the go-to-market strategy for the brand and ensuring its execution in partnership with the commercial team for my channels.
- I work closely with the product and engagement team to deliver the strongest cutting edge 360 campaigns.
- I work closely with the commercial team, finance and RGM to influence and monitor sell out and P&L GTN.
- In partnership with product and commercial team, translate the brand plan to define winning brand go-to-market strategies using key market insights for my channel.
- Partner with account managers to build tailored plans per retailer embedding key RGM & consumer insights.
- Monitor and drive performance and productivity in my channel.
- Ensure best in class PDPs that maximise the accounts' flywheel.
- Represent Business Unit in key meetings with Retailers.
- Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives.
- Create learnings, maximise efficiencies and drive ROI on all our investments.
- Collaborate with Commercial team on PSAs.
- Effective management of SLOBS.
CREATING BESPOKE ACTIVATIONS FOR YOUR CHANNEL
- Manage Trade budgets for your channel ensuring highest ROI.
- Timely PPP input.
- Manage assets adaptation for retailers with agency & upload into Salsify, then oversee delivery of these brand creatives/ materials to retailer.
- Ensure market share winning plan in Q4.
- Forecasting, ongoing management and analysis of all trade tools inventory, including wrapping, testers and samples where appropriate for your online retailer.
- Ensure Day 1 go live check and verification of activations.
- Contribute to best-in-class retailer strategy decks grounded in consumer and retail insights leading through activation, working hand in hand with the NAMs and the wider brand marketing team.
- Develop and nurture trusted relationships with Zone/DMI Activation team to influence global plans that best meet UK market requirements.
WHO YOU ARE
- Strategic Architect: You can translate high-level brand plans into winning go-to-market strategies tailored specifically for Ecommerce channels.
- Commercially Savvy: You have a deep understanding of sell-out levers, ROI, and financial productivity (P&L and GTN).
- Digital Shelf Expert: You are obsessed with the "Ecommerce Flywheel," ensuring best-in-class PDPs and seamless asset management via Salsify.
- Collaborative Influencer: You thrive in cross-functional environments, effectively partnering with Commercial, Finance, and Global Zone/DMI teams.
- Data-Driven Decision Maker: You use consumer and retail insights to build bespoke activation plans that drive performance and productivity.
- Peak Performance Leader: You are a proactive project manager capable of executing market-share-winning plans during high-stakes periods like Q4.
- Agile Problem Solver: You can manage trade budgets, inventory, and SLOBS with precision while ensuring "Day 1" perfection for all activations.
WHAT WE OFFER
Our industry‑leading award‑winning benefits package shows how much we value our people. We know they’re at the heart of L'Oréal’s success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money‑saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there’s lots more too!
DISABILITY CONFIDENT EMPLOYER
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long‑term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
[2026] LOA - UKI - Senior Trade Activation Manager - ECOM (Luxe) employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2026] LOA - UKI - Senior Trade Activation Manager - ECOM (Luxe)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially around driving ROI and managing trade budgets.
✨Tip Number 3
Showcase your achievements! Use specific examples of how you've influenced market share or executed successful campaigns. Numbers speak volumes, so don’t shy away from sharing your successes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our dynamic team.
We think you need these skills to ace [2026] LOA - UKI - Senior Trade Activation Manager - ECOM (Luxe)
Some tips for your application 🫡
Show Your Passion for E-commerce: When writing your application, let your enthusiasm for e-commerce shine through! We want to see how you can bridge brand vision with commercial power, so share specific examples of your past experiences that highlight your strategic thinking and ROI focus.
Tailor Your Application: Make sure to customise your application to reflect the job description. Use keywords from the posting, like 'Ecommerce Flywheel' and 'go-to-market strategies', to demonstrate that you understand what we’re looking for and how you fit into our dynamic team.
Highlight Collaborative Experiences: We love a team player! In your application, mention any cross-functional projects you've worked on. Show us how you’ve partnered with different teams, like Commercial or Finance, to achieve common goals—this is key for the role!
Keep It Professional Yet Engaging: While we appreciate a friendly tone, remember to keep your application professional. Use clear language and structure your thoughts well. A well-organised application will make it easier for us to see your potential as our next Senior Trade Activation Manager.
How to prepare for a job interview at L'oreal Usa
✨Know Your Numbers
As a Senior Trade Activation Manager, you'll need to demonstrate your understanding of ROI and P&L. Brush up on key metrics related to ecommerce performance and be ready to discuss how you've driven financial productivity in past roles.
✨Master the Ecommerce Flywheel
Familiarise yourself with the concept of the 'Ecommerce Flywheel' and be prepared to explain how you can leverage it to create best-in-class product detail pages (PDPs). Share examples of how you've successfully activated campaigns that maximised market share.
✨Showcase Your Collaborative Spirit
This role requires working closely with various teams. Be ready to discuss specific instances where you've collaborated with commercial, finance, or marketing teams to achieve a common goal. Highlight your ability to influence and build relationships across functions.
✨Prepare for Peak Performance
Given the high-stakes nature of Q4, come equipped with strategies you've implemented during peak periods. Discuss how you've managed trade budgets and ensured flawless activations, especially on Day 1, to drive sales and engagement.