At a Glance
- Tasks: Lead social content strategy and create viral campaigns that set trends.
- Company: Join L'Oréal, a global leader in beauty and innovation.
- Benefits: Enjoy discounts on iconic brands, health perks, and a competitive benefits package.
- Other info: Dynamic team environment with opportunities for growth and learning.
- Why this job: Be the creative force behind bold social strategies and make a real impact.
- Qualifications: Experience in social media, influencer marketing, and content creation.
The predicted salary is between 50000 - 65000 € per year.
Senior Social Brand Manager – Consumer Products Division
Are you a social storyteller who lives for the "big idea"? We’re looking for a creative powerhouse to own our social activation and content strategy. In this role, you won’t just follow trends—you’ll set them. From inventing viral hooks and building elite brand tribes to launching bold social commerce strategies on TikTok Shop, you will be the architect of our digital advocacy. If you have a sharp eye for talent and the creative spark to turn a moment into a movement, your next big career chapter starts here.
A DAY IN THE LIFE
- Own social activation & content strategy in line with brand calendar
- Inventing the big social idea & hook as part of the wider campaign and media plan
- Identifying the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
- Create content for advocacy/social only campaigns & boosting best content on paid media
Social Commerce
- Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
- Responsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team.
- Boosting of trend-led "pull" content
- Ownership of reactive media pot to boost trend lead content.
Relationships
- Own relationships with talent & agents that we use in paid campaigns
- Identifying right talent – creation of brand tribes & tracking of influencer performance in Tracker for paid campaigns
- Driving performance of share of voice on social and reporting monthly
- Post campaign analysis of influencer campaigns via Traackr reporting
- Tracking & reporting of CPV / CPE & optimization of spends
WHO YOU ARE
- You have skills relating to influencer expertise, social content creation, social platform expertise such as reporting, new formats and managing talents
- Creative eye with attention to detail
- Passion for sharing socially relevant information
- Ability to work & updates are provided to key stakeholders
- Ability to show evidence of working in a fast paced and demanding workplace
- Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Understanding of social media management and analytics tools
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
[2026] LOA - UKI - Senior Social Brand Manager (CPD) employer: L'oreal Usa
At L'Oréal, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Senior Social Brand Manager in our Consumer Products Division, you'll enjoy industry-leading benefits, including generous discounts on our iconic brands, comprehensive health support, and extensive learning opportunities to advance your career. Join us in a dynamic environment where your innovative ideas can thrive and make a real impact in the world of social media marketing.
StudySmarter Expert Advice🤫
We think this is how you could land [2026] LOA - UKI - Senior Social Brand Manager (CPD)
✨Tip Number 1
Get your social media game on point! Showcase your creativity by sharing your own content that aligns with the brand's vibe. Use platforms like TikTok and Instagram to demonstrate your storytelling skills and set trends, just like you would in the role.
✨Tip Number 2
Network like a pro! Connect with influencers and industry professionals on LinkedIn or at events. Building relationships can open doors and give you insights into what brands are looking for, plus it shows you're already in the game.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out to companies you admire, like L'Oréal, and express your interest. A well-timed message can make you stand out and show your enthusiasm for the brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Make sure to tailor your application to highlight your relevant experience and passion for social media.
We think you need these skills to ace [2026] LOA - UKI - Senior Social Brand Manager (CPD)
Some tips for your application 🫡
Show Your Creative Spark:When you're crafting your application, let your creativity shine through! Use engaging language and examples that showcase your ability to invent those big social ideas and hooks. We want to see how you can turn a moment into a movement!
Tailor Your Content Strategy:Make sure to align your application with our brand calendar and the specific role. Highlight your experience in social activation and content strategy, and don’t forget to mention any successful campaigns you've led. This is your chance to show us you know how to own a social narrative!
Highlight Your Influencer Expertise:Since this role involves building brand tribes and managing talent, be sure to include any relevant experience you have with influencers. Share examples of how you've identified and collaborated with key talent in past campaigns—this will really catch our eye!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at L'oreal Usa
✨Know Your Social Landscape
Before the interview, dive deep into the latest trends in social media, especially on platforms like TikTok. Familiarise yourself with successful campaigns and viral content that align with the brand's voice. This will not only show your passion but also your ability to set trends rather than just follow them.
✨Showcase Your Creative Process
Prepare to discuss your creative process in detail. Bring examples of past campaigns where you invented a big idea or hook. Be ready to explain how you identified the right talent and built brand tribes, as this role requires a strong understanding of influencer dynamics.
✨Demonstrate Data Savvy
Since the role involves performance reporting and analytics, brush up on your knowledge of social media management tools and metrics. Be prepared to discuss how you've used data to optimise campaigns and drive performance in previous roles.
✨Emphasise Team Collaboration
This position requires excellent teamwork, so be ready to share examples of how you've collaborated with others in fast-paced environments. Highlight your ability to support the wider team and pitch in when needed, showcasing your adaptability and team spirit.
