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For Companies At a Glance
- Tasks: Lead brand strategy and media engagement for Garnier skincare in a dynamic team.
- Company: Join L’Oréal, a global beauty leader committed to sustainability and diversity.
- Benefits: Enjoy discounts, private health insurance, gym memberships, and mental health support.
- Why this job: Shape innovative marketing strategies while making a positive impact on the beauty industry.
- Qualifications: Strong analytical skills, excellent communication, and experience in fast-paced environments required.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Senior Product Brand Manager – Garnier (Skincare)
Are you a visionary brand marketer ready to shape the future? Join our agile team to develop innovative brand strategies, revolutionize media engagement, leverage deep consumer insights, and drive sustainable performance for a leading brand in a fast-paced, collaborative environment.
A DAY IN THE LIFE
Work closely with the UK BRAND 3.0 marketing team and liaise with overseas DMI & Zone teams. Responsible for developing the brand strategy and 3-year vision with the BBL, ensuring all marketing touchpoints are aligned with the long-term strategy.
MEDIA
Define media strategy in collaboration with media agencies, establish clear POVs on BETs, and utilize tools like BETIQ for media mix modeling. Embrace a new marketing model centered around digital transformation and advocacy acceleration.
CONSUMER
Collaborate with CMI to enhance understanding of consumer and shopper data, making marketing more effective. Work with creative agencies on insight-led local media creatives and content shoots. Maintain regular contact with consumers and work effectively with senior management, retailers, and agency partners.
CATEGORY & PRODUCT
Utilize tools like Nielsen/Boots IRI to analyze category shifts and trends. Contribute to international brand development projects and new launches with a 3-year strategic market vision. Coordinate with legal and scientific teams to ensure compliant marketing materials and compelling claims.
BRAND PERFORMANCE
Monitor brand performance and financial objectives. Participate in setting brand budgets and financial goals. Manage A&P spends within the PNL and drive sustainable growth, managing GM and REX targets.
WHO YOU ARE
Passionate about brands and products, acting as a brand ambassador. With relevant experience, you should demonstrate:
- Strong numerical and analytical skills
- Excellent written and verbal communication skills
- Outstanding presentation abilities
- Experience in a fast-paced sales environment
- High organizational and prioritization skills
WHAT WE OFFER
Our award-winning benefits package reflects how much we value our people, including discounts on iconic brands, private medical and dental insurance, gym memberships, mental health support, family leave, and fertility leave. We also support your development through leadership programs and expert talks.
WHO WE ARE
L’Oréal operates in 150 markets worldwide, with a mission to create beauty that moves the world. As an industry leader with €29 billion in sales, we are committed to sustainability, diversity, and inclusion, aiming to make the world a more beautiful and equitable place.
HOW WE RECRUIT
We foster a diverse and inclusive environment, valuing different backgrounds and perspectives. Our recruitment practices are designed to promote equity and fairness, welcoming talent from all walks of life.
- You can apply to up to three jobs within a 30-day period.
- Applications cannot be withdrawn once submitted, so please choose carefully.
- Visit "Your Application Space" to view your applications.
- Avoid creating multiple accounts; your applications may be merged or deleted.
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[2025] LOA - UKI - Senior Product Brand Manager - CPD (Garnier skin) employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - Senior Product Brand Manager - CPD (Garnier skin)
✨Tip Number 1
Familiarise yourself with Garnier's brand values and recent campaigns. Understanding their current positioning will help you articulate how your vision aligns with their goals during interviews.
✨Tip Number 2
Network with professionals in the beauty and skincare industry, especially those who have experience in brand management. Engaging with them can provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and consumer behaviour. Being able to discuss these trends and how they can be applied to Garnier's strategy will set you apart from other candidates.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive brand performance in previous roles. This will demonstrate your capability to meet the expectations outlined in the job description.
We think you need these skills to ace [2025] LOA - UKI - Senior Product Brand Manager - CPD (Garnier skin)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Product Brand Manager position. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in brand marketing, particularly in skincare or similar industries. Use quantifiable achievements to demonstrate your impact in previous roles, such as successful campaigns or growth metrics.
Write a Tailored Cover Letter: In your cover letter, express your passion for the Garnier brand and outline how your vision aligns with their goals. Highlight your analytical skills and experience in digital transformation, as these are key aspects of the role.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for spelling and grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at L'oreal Usa
✨Showcase Your Brand Passion
Make sure to express your enthusiasm for the Garnier brand and skincare products during the interview. Share personal experiences or insights that demonstrate your genuine interest in the brand and its mission.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used numerical and analytical skills in previous roles. Be ready to provide examples of how you've leveraged data to drive marketing strategies or improve brand performance.
✨Prepare Insightful Questions
Think of thoughtful questions to ask about the company's future direction, especially regarding digital transformation and consumer engagement. This shows your proactive mindset and genuine interest in the role.
✨Highlight Collaboration Experience
Since the role involves working closely with various teams, be prepared to share examples of successful collaborations. Discuss how you’ve effectively communicated and partnered with different stakeholders to achieve common goals.
