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- Tasks: Lead social media strategy for iconic beauty brands Maybelline and NYX.
- Company: Join L'Oréal, a global leader in beauty innovation.
- Benefits: Enjoy competitive pay, discounts on top brands, and comprehensive health benefits.
- Why this job: Make a real impact in the beauty industry while fostering inclusive communities.
- Qualifications: Creative thinkers with social media expertise and strong organisational skills.
- Other info: Be part of a dynamic team that values diversity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Senior Owned Social Brand Manager – Maybelline & NYX Professional Makeup
Are you a visionary social media expert with a passion for beauty and a knack for crafting captivating digital experiences? L'Oréal is seeking a dynamic Senior Owned Social Brand Manager to spearhead the content and community strategy for two of our most iconic brands, Maybelline and NYX Professional Makeup. If you thrive on creativity, strategic thinking, and collaborative leadership, and are eager to drive engagement, foster inclusive communities, and shape the future of beauty in the digital realm, then this is your chance to make a significant impact. Join our innovative team and help us redefine beauty for millions of consumers worldwide!
A DAY IN THE LIFE
- Lead & drive owned content & community strategy for Maybelline and NYX Professional Makeup with strategic and creative thinking.
- Manage retained social agencies & freelancers.
- Manage the Assistant Owned Social Manager, who is responsible for creating owned social content to achieve engagement & organic views targets across all channels.
- Manage the Assistant Community Manager, who is responsible for executing the community strategy for both Maybelline & NYX Professional Makeup on L’orealistar.
- Create best in class content briefs for content agencies, UGC creators, freelancers & VIP Influencer talent for owned channels.
- Live content creation: working side by side with our events team to deliver livestreams, Instagram stories & live in-feed posting.
- Maximize VIP talent partnerships: work alongside the Influencer teams to maximize VIP talent partnerships across owned channels.
- Social commerce: create best in-class social commerce content to support key moments across both owned & retailer channels.
- Content Measurement: analyse and report on best performing content from campaigns and industry to drive future campaign creative.
- Strategize & deliver Trends for Maybelline and NYX Professional Makeup to maximise engagement on owned channels.
- Liaise with our Consumer Market Insight team to ensure consumer insights relating to content creation are inclusive.
- Drive consumer centricity and community management for both brands leading the way with insights and comments/ replies.
- Relationship management: manage key relationships with retained social.
WHO YOU ARE
- Creative: you have the ability to think outside of the box and imagine new, creative engaging content concepts, based on consumer insights.
- Organised: strong planning and organisation skills – with the ability to re-prioritise as required.
- Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.
- Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.
- Collaborative: ability to collaborate efficiently with key stakeholders – leadership of influence.
- Proactive and Open: embracing new ideas, challenges and change with positivity and a hands-on approach.
- Knowledgeable about Diversity Equity and Inclusion: you are passionate about this topic, and knowledgeable about what brands can do to ensure they are including all potential consumers in an authentic way.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there’s lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
[2025] LOA - UKI - Senior Owned Social Brand Manager (Messyx) employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - Senior Owned Social Brand Manager (Messyx)
✨Tip Number 1
Get your networking game on! Connect with people in the beauty and social media industry, especially those who work at L'Oréal. Attend events, join online forums, and don’t be shy to slide into DMs. You never know who might help you land that dream role!
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your best social media campaigns or content you've created. Make sure to highlight how your ideas can drive engagement for Maybelline and NYX. Let your passion for beauty shine through!
✨Tip Number 3
Stay updated on trends! Follow beauty influencers, brands, and social media trends closely. Being able to discuss current trends and how they can be leveraged for Maybelline and NYX will show you're not just a fan, but a knowledgeable candidate ready to make an impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the L'Oréal family. Don’t miss out on this opportunity to redefine beauty with us!
We think you need these skills to ace [2025] LOA - UKI - Senior Owned Social Brand Manager (Messyx)
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for beauty shine through! Share your experiences and insights about the beauty industry, especially in social media. We want to see that spark of creativity and enthusiasm that makes you a perfect fit for Maybelline and NYX.
Tailor Your Content: Make sure to customise your application to highlight how your skills align with the role. Use specific examples from your past work that demonstrate your strategic thinking and creativity. We’re looking for someone who can craft captivating digital experiences, so show us what you've got!
Be Organised and Clear: Keep your application neat and structured. Use bullet points or clear headings to make it easy for us to read. Remember, we value strong planning and organisation skills, so let that reflect in your written application too!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at L’Oréal!
How to prepare for a job interview at L'oreal Usa
✨Know Your Brands Inside Out
Before the interview, dive deep into Maybelline and NYX Professional Makeup. Understand their brand values, recent campaigns, and target audiences. This knowledge will help you demonstrate your passion for the brands and show how you can contribute to their community strategy.
✨Showcase Your Creativity
Prepare to discuss your previous work in social media and content creation. Bring examples of campaigns you've led or contributed to that highlight your creative thinking. Be ready to brainstorm new ideas on the spot, as they’ll want to see your ability to think outside the box.
✨Emphasise Collaboration Skills
Since this role involves managing teams and working with various stakeholders, be prepared to share examples of how you've successfully collaborated in the past. Highlight your leadership style and how you foster teamwork, especially in a fast-paced environment.
✨Be Data-Driven
L’Oréal values measurable success, so come equipped with insights from your past campaigns. Discuss how you've tracked ROI and used data to inform your strategies. This will show that you understand the importance of analytics in driving engagement and content effectiveness.
