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- Tasks: Lead social media strategy for iconic beauty brands and create engaging content.
- Company: Join L'Oréal, a global leader in beauty with a commitment to inclusivity.
- Benefits: Enjoy competitive pay, discounts on top brands, and comprehensive health benefits.
- Why this job: Make a real impact in the beauty industry while fostering inclusive communities.
- Qualifications: Creative thinkers with strong organisational skills and a passion for diversity.
- Other info: Be part of a dynamic team that values collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Senior Owned Social Brand Manager – Maybelline & NYX Professional Makeup
Are you a visionary social media expert with a passion for beauty and a knack for crafting captivating digital experiences? L\’Oréal is seeking a dynamic Senior Owned Social Brand Manager to spearhead the content and community strategy for two of our most iconic brands, Maybelline and NYX Professional Makeup. If you thrive on creativity, strategic thinking, and collaborative leadership, and are eager to drive engagement, foster inclusive communities, and shape the future of beauty in the digital realm, then this is your chance to make a significant impact. Join our innovative team and help us redefine beauty for millions of consumers worldwide!
A DAY IN THE LIFE
Lead & drive owned content & community strategy for Maybelline and NYX Professional Makeup with strategic and creative thinking
Manage retained social agencies & freelancers
Manage the Assistant Owned Social Manager, who is responsible for creating owned social content to achieve engagement & organic views targets across all channels.
Manage the Assistant Community Manager, who is responsible for executing the community strategy for both Maybelline & NYX Professional Makeup on L\’orealistar.
Create best in class content briefs for content agencies, UGC creators, freelancers & VIP Influencer talent for owned channels.
Live content creation: working side by side with our events team to deliver livestreams, Instagram stories & live in-feed posting
Maximize VIP talent partnerships: work alongside the Influencer teams to maximize VIP talent partnerships across owned channels
Social commerce: create best in-class social commerce content to support key moments across both owned & retailer channels
Content Measurement: analyse and report on best performing content from campaigns and industry to drive future campaign creative.
Strategize & deliver Trends for Maybelline and NYX Professional Makeup to maximise engagement on owned channels
Liaise with our Consumer Market Insight team to ensure consumer insights relating to content creation are inclusive.
Drive consumer centricity and community management for both brands leading the way with insights and comments/ replies
Relationship management: manage key relationships with retained social
WHO YOU ARE
Creative: you have the ability to think outside of the box and imagine new, creative engaging content concepts, based on consumer insights.
Organised: strong planning and organisation skills – with the ability to re-prioritise as required.
Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.
Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.
Collaborative: ability to collaborate efficiently with key stakholders – leadership of influence
Proactive and Open: embracing new ideas, challenges and change with positivity and a hands on approach.
Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.
Knowledgeable about Diversity Equity and Inclusion: you are passionate about this topic, and knowledgeable about what brands can do to ensure they are including all potential consumers in an authentic way.
WHAT WE OFFEROur industry-leading award-winning benefits package shows how much we value our people. We know they\’re at the heart of L\’Oréal\’s success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You\’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl\’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L\’Oréal. We\’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there\’s lots more too!
WHO WE AREL\’Oréal is present in 150 markets on five continents. For more than a century, L\’Oréal has devoted itself solely to \’Create beauty that moves the world\’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L\’Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world\’s #1 beauty brand with L\’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.
HOW WE RECRUITAt L\’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That\’s the beauty of L\’Oréal.
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[2025] LOA - UKI - Senior Owned Social Brand Manager (Messyx) employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - Senior Owned Social Brand Manager (Messyx)
✨Tip Number 1
Get your networking game on! Connect with people in the beauty and social media industry, especially those who work at L'Oréal. Attend events, join online forums, and don’t be shy to slide into DMs. You never know who might help you land that dream role!
✨Tip Number 2
Show off your creativity! Create a portfolio or a personal website showcasing your best social media campaigns or content ideas. Make it visually appealing and relevant to Maybelline and NYX. This will give you an edge and show that you’re serious about the role.
✨Tip Number 3
Prepare for interviews like a pro! Research L'Oréal’s brands, their recent campaigns, and current trends in beauty and social media. Be ready to discuss how you can contribute to their community strategy and drive engagement. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, keep an eye on our careers page for new opportunities that match your skills and passions. We’re excited to see what you bring to the table!
We think you need these skills to ace [2025] LOA - UKI - Senior Owned Social Brand Manager (Messyx)
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique ideas that align with the role. Remember, we’re looking for someone who can think outside the box, so don’t hold back!
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in social media and community management, and how it relates to Maybelline and NYX. We want to see how you can bring value to our brands!
Be Organised and Precise: Keep your application neat and structured. Use bullet points for clarity and ensure there are no typos or errors. We appreciate accuracy and attention to detail, so make sure your application reflects that!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way to ensure it gets to us directly. Plus, you’ll find all the info you need about the role and our company there!
How to prepare for a job interview at L'oreal Usa
✨Know Your Brands Inside Out
Before the interview, dive deep into Maybelline and NYX Professional Makeup. Understand their brand values, recent campaigns, and target audiences. This knowledge will help you demonstrate your passion and show how you can contribute to their community strategy.
✨Showcase Your Creativity
Prepare to discuss your previous work in social media and content creation. Bring examples of campaigns you've led or contributed to that highlight your creative thinking. Be ready to brainstorm new ideas on the spot, as they’ll want to see your innovative side!
✨Emphasise Collaboration Skills
Since this role involves managing teams and working with various stakeholders, be prepared to share experiences where you successfully collaborated with others. Highlight how you’ve built relationships and fostered teamwork in past roles.
✨Be Data-Driven
L’Oréal values measurable success, so come equipped with examples of how you've tracked campaign performance and used data to inform your strategies. Discuss specific metrics you’ve improved and how you plan to apply this analytical approach in your new role.
