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For Companies At a Glance
- Tasks: Lead CRM strategies for luxury brands, enhancing customer engagement and loyalty.
- Company: Join L’Oréal, a global beauty leader known for innovation and diversity.
- Benefits: Enjoy competitive pay, discounts, health insurance, gym memberships, and mental health support.
- Why this job: Make a real impact in the dynamic world of prestige beauty while developing your skills.
- Qualifications: Experience in CRM, data acquisition, and strong analytical skills are essential.
- Other info: Opportunity to mentor a team and work with renowned luxury brands.
The predicted salary is between 43200 - 72000 £ per year.
We're seeking a visionary Senior CRM Manager to orchestrate the loyalty and CRM strategies for three of our most prestigious brands: Lancôme, Mugler, Kiehl's. If you thrive in a fast-paced environment, possess a deep understanding of offline/online customer journeys, and are eager to drive growth within the dynamic world of prestige beauty, then this role is tailored for you.
A DAY IN THE LIFE
- Shape the future of customer engagement: Develop and execute cutting-edge CRM and loyalty strategies that fuel market share growth, boost customer conversion and retention, and maximize customer lifetime value across all three brands.
- Master the art of email marketing: Own and manage the email marketing calendar, crafting compelling communications and personalized lifecycle journeys in collaboration with the DEC team to achieve engagement and sales targets.
- Elevate the loyalty experience: Oversee and optimize the performance of three distinct loyalty programs, working with IT, retail, and brand teams, focusing on profitability.
- Become a data acquisition guru: Lead customer data acquisition initiatives across brands, collaborating with media, brands, and retail teams to develop effective strategies aligned with business objectives.
- Champion data-driven decision-making: Track, analyze, and report on KPIs, providing insights to stakeholders and exploring new data opportunities.
- Ensure data privacy: Serve as privacy champion, implementing data protection measures and ensuring GDPR compliance.
- Unlock data insights: Own CRM and loyalty reporting, sharing analytics to optimize future campaigns.
- Create seamless omni-channel experiences: Ensure consistent consumer experiences across all D2C channels, focusing on omni-loyalty integration.
- Manage resources effectively: Oversee CRM and loyalty budgets, maximizing ROI.
- Stay ahead of trends: Explore new technologies and trends to innovate customer acquisition and retention.
- Build strong partnerships: Manage relationships with stakeholders, agencies, and platform providers, and upskill teams on CRM best practices.
- Maintain organization: Manage CRM files and documentation.
- Lead and inspire: Manage and mentor two direct reports, educating stakeholders on CRM's strategic value.
WHO YOU ARE
- CRM aficionado with deep understanding of UK & Ireland e-commerce/CRM landscape.
- Proven success in data acquisition through various channels.
- Consumer-centric with strong analytical skills.
- Creative in communication and content creation.
- Tech-savvy with knowledge of HTML and CRM platforms.
- Excellent stakeholder management and presentation skills.
- Inspiring leader committed to team development.
WHAT WE OFFER
Our benefits include competitive packages, discounts, private medical and dental insurance, gym memberships, mental health support, family leave, and learning opportunities.
WHO WE ARE
L’Oréal operates globally, creating beauty that moves the world. Our Luxe division offers luxury brands like Lancôme, Yves Saint Laurent, and Giorgio Armani, committed to diversity and innovation.
HOW WE RECRUIT
We promote diversity and inclusion in our hiring practices. You can apply for up to three jobs within 30 days. Please ensure your applications are accurate, as withdrawals are not permitted. For more details, visit "Your Application Space".
[2025] LOA - UKI - Senior CRM Manager, LUXE employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - Senior CRM Manager, LUXE
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty strategies, especially within the beauty industry. Understanding what works for brands like Lancôme, Mugler, and Kiehl's will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the CRM and e-commerce space, particularly those who have experience in luxury brands. Engaging with industry experts can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven customer engagement and retention in previous roles. Being able to articulate your achievements with data-driven results will demonstrate your capability for this position.
✨Tip Number 4
Showcase your understanding of GDPR compliance and data privacy measures in your conversations. As a privacy champion, being knowledgeable about these regulations will highlight your commitment to responsible CRM practices.
We think you need these skills to ace [2025] LOA - UKI - Senior CRM Manager, LUXE
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior CRM Manager position. Tailor your application to highlight your relevant experience in CRM strategies, data acquisition, and customer engagement.
Craft a Compelling CV: Your CV should reflect your expertise in CRM and loyalty programmes. Include specific achievements that demonstrate your ability to drive growth and enhance customer experiences, particularly in the beauty or e-commerce sectors.
Write a Strong Cover Letter: In your cover letter, express your passion for the beauty industry and your vision for CRM strategies. Highlight your analytical skills and any experience with email marketing and data-driven decision-making, as these are crucial for the role.
Showcase Your Leadership Skills: Since the role involves managing and mentoring a team, be sure to include examples of your leadership experience. Discuss how you've inspired teams and improved stakeholder relationships in previous roles.
How to prepare for a job interview at L'oreal Usa
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience with CRM strategies, particularly in the beauty or luxury sectors. Highlight specific campaigns you've led and the results achieved, demonstrating your understanding of customer journeys.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data to inform your strategies. Discuss KPIs you've tracked and how you've adapted campaigns based on insights.
✨Emphasise Stakeholder Management Skills
This position involves managing relationships with various teams and stakeholders. Prepare to share experiences where you've successfully collaborated across departments, showcasing your communication and leadership skills.
✨Stay Ahead of Industry Trends
Research current trends in CRM and loyalty programmes within the beauty industry. Be ready to discuss innovative ideas you could bring to the table, showing your passion for staying updated and your commitment to driving growth.
