At a Glance
- Tasks: Lead and execute brand strategies for CeraVe, driving growth and innovation.
- Company: Join L'Oréal, a global leader in beauty and dermocosmetics, committed to diversity and sustainability.
- Benefits: Enjoy perks like private medical insurance, gym discounts, and leadership development programs.
- Other info: We embrace diversity and encourage applicants from all backgrounds.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a fast-paced environment.
- Qualifications: Degree-level education, experience in FMCG, and strong analytical skills required.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a dynamic and driven Brand Manager to lead and execute strategic brand plans for an exciting portfolio. This role requires collaboration across departments, market analysis, and innovative marketing initiatives to meet growth targets. If you are a passionate brand builder with a proven success record, we invite you to join our team.
A DAY IN THE LIFE
- Build, lead, and execute the annual brand plan, implementing new strategies while driving growth behind the core catalogue aligned with the overall brand strategy.
- Collaborate with the RBM/OBM to develop bespoke brand plans with existing and new retailers, ensuring portfolio growth.
- Analyze product performance, market insights, and competitor activities to inform management decisions.
- Scope and size new launches, ensuring appropriate pricing considering the P&L.
- Identify and monitor marketing strategies (Online & Offline) to create engaging, consumer-first brand experiences.
- Provide data-driven insights to optimize communication and maintain brand equity.
- Support media strategy development and work with media agencies on full funnel media planning.
- Manage and coach team members, fostering their development and growth.
- Coordinate with communications and digital teams to maximize PR and online opportunities.
- Collaborate with other departments and partners to support medical-first business strategies.
- Manage brand budgets accurately and effectively.
- Work with supply and commercial teams on forecasts for NPD and stock management.
- Oversee portfolio management, including artwork and product discontinuations.
- Represent the brand in meetings and conferences to energize and align stakeholders.
WHO YOU ARE
- Experience in a consumer-driven, fast-paced environment, preferably FMCG.
- Experience managing full funnel media spend, including TV and digital.
- Degree-level education or higher.
- Entrepreneurial mindset with strategic thinking and collaboration skills.
- Visionary with the ability to develop and motivate brand strategies.
- Excellent communication and presentation skills.
- Ability to manage complex projects with multiple stakeholders.
- Self-motivated and organized, capable of working autonomously.
- Resilient and adaptable to changing market conditions.
- Creative with a focus on cost-effective solutions and ROI.
- Strong analytical skills and commercial acumen.
- Experience in product launches with a consumer-centric approach.
- Sensitivity to the dermatological skincare market.
- Digital savvy to enhance online engagement.
- Leadership potential with coaching abilities.
WHAT WE OFFER
Our award-winning benefits package includes savings offers, financial advice, share options, pension plans, discounts on brands, private medical and dental insurance, gym discounts, mental health support, family leave, and fertility leave. We also support your learning and leadership development through various programs.
WHO WE ARE
L'Oréal operates in 150 markets, committed to creating beauty that moves the world. As a leader in dermocosmetics, our brands La Roche-Posay, Vichy, CeraVe, and SkinCeuticals are recommended by dermatologists worldwide. We focus on diversity, inclusion, and sustainability.
HOW WE RECRUIT
We value diversity and inclusion in our hiring practices. We encourage applicants from all backgrounds and experiences. Please note application limits and procedures as outlined.
2025 LOA - UKI - Senior Brand Manager - CeraVe employer: L'oreal Usa
At L'Oréal, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our comprehensive benefits package, including private medical insurance, financial advice, and extensive learning opportunities, ensures that our employees thrive both personally and professionally. Join us in the UK, where you can make a meaningful impact in the dynamic world of dermocosmetics while being part of a diverse and inclusive team dedicated to innovation and sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land 2025 LOA - UKI - Senior Brand Manager - CeraVe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for L'oreal Usa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like L'oreal Usa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with L'oreal Usa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace 2025 LOA - UKI - Senior Brand Manager - CeraVe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit L'oreal Usa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of L'oreal Usa:Show us that you’ve done your homework! In your application, briefly mention what you admire about L'oreal Usa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at L'oreal Usa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at L'oreal Usa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At L'oreal Usa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
