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For Companies At a Glance
- Tasks: Lead and execute brand strategies for CeraVe, driving growth and innovation.
- Company: Join L'Oréal, a global leader in beauty and dermocosmetics, committed to diversity and sustainability.
- Benefits: Enjoy perks like private medical insurance, gym discounts, and leadership development programs.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a fast-paced environment.
- Qualifications: Degree-level education, experience in FMCG, and strong analytical skills required.
- Other info: We embrace diversity and encourage applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a dynamic and driven Brand Manager to lead and execute strategic brand plans for an exciting portfolio. This role requires collaboration across departments, market analysis, and innovative marketing initiatives to meet growth targets. If you are a passionate brand builder with a proven success record, we invite you to join our team.
A DAY IN THE LIFE
- Build, lead, and execute the annual brand plan, implementing new strategies while driving growth behind the core catalogue aligned with the overall brand strategy.
- Collaborate with the RBM/OBM to develop bespoke brand plans with existing and new retailers, ensuring portfolio growth.
- Analyze product performance, market insights, and competitor activities to inform management decisions.
- Scope and size new launches, ensuring appropriate pricing considering the P&L.
- Identify and monitor marketing strategies (Online & Offline) to create engaging, consumer-first brand experiences.
- Provide data-driven insights to optimize communication and maintain brand equity.
- Support media strategy development and work with media agencies on full funnel media planning.
- Manage and coach team members, fostering their development and growth.
- Coordinate with communications and digital teams to maximize PR and online opportunities.
- Collaborate with other departments and partners to support medical-first business strategies.
- Manage brand budgets accurately and effectively.
- Work with supply and commercial teams on forecasts for NPD and stock management.
- Oversee portfolio management, including artwork and product discontinuations.
- Represent the brand in meetings and conferences to energize and align stakeholders.
WHO YOU ARE
- Experience in a consumer-driven, fast-paced environment, preferably FMCG.
- Experience managing full funnel media spend, including TV and digital.
- Degree-level education or higher.
- Entrepreneurial mindset with strategic thinking and collaboration skills.
- Visionary with the ability to develop and motivate brand strategies.
- Excellent communication and presentation skills.
- Ability to manage complex projects with multiple stakeholders.
- Self-motivated and organized, capable of working autonomously.
- Resilient and adaptable to changing market conditions.
- Creative with a focus on cost-effective solutions and ROI.
- Strong analytical skills and commercial acumen.
- Experience in product launches with a consumer-centric approach.
- Sensitivity to the dermatological skincare market.
- Digital savvy to enhance online engagement.
- Leadership potential with coaching abilities.
WHAT WE OFFER
Our award-winning benefits package includes savings offers, financial advice, share options, pension plans, discounts on brands, private medical and dental insurance, gym discounts, mental health support, family leave, and fertility leave. We also support your learning and leadership development through various programs.
WHO WE ARE
L'Oréal operates in 150 markets, committed to creating beauty that moves the world. As a leader in dermocosmetics, our brands La Roche-Posay, Vichy, CeraVe, and SkinCeuticals are recommended by dermatologists worldwide. We focus on diversity, inclusion, and sustainability.
HOW WE RECRUIT
We value diversity and inclusion in our hiring practices. We encourage applicants from all backgrounds and experiences. Please note application limits and procedures as outlined.
2025 LOA - UKI - Senior Brand Manager - CeraVe employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land 2025 LOA - UKI - Senior Brand Manager - CeraVe
✨Tip Number 1
Familiarise yourself with CeraVe's brand values and product offerings. Understanding their unique selling points and how they position themselves in the dermatological skincare market will help you articulate your passion for the brand during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience with skincare brands. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Stay updated on current trends in digital marketing and consumer behaviour, particularly in the beauty and skincare sectors. Being able to discuss recent innovations or successful campaigns can demonstrate your proactive approach and strategic thinking.
✨Tip Number 4
Prepare to showcase your leadership skills and experience in managing complex projects. Think of specific examples where you've successfully led a team or initiative, as this will be crucial in demonstrating your fit for the role.
We think you need these skills to ace 2025 LOA - UKI - Senior Brand Manager - CeraVe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in the FMCG sector. Use specific examples that demonstrate your success in executing brand strategies and managing product launches.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand building and your understanding of the dermatological skincare market. Mention how your skills align with the responsibilities outlined in the job description.
Highlight Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to inform marketing strategies or optimise brand performance. This is crucial for the role, so make it stand out.
Showcase Leadership Experience: If you have experience managing teams or coaching others, be sure to include this in your application. Highlight specific instances where you've developed team members or led projects successfully.
How to prepare for a job interview at L'oreal Usa
✨Showcase Your Brand Strategy Skills
Be prepared to discuss your experience in developing and executing brand strategies. Highlight specific examples where you've successfully driven growth and how you collaborated with different teams to achieve your goals.
✨Demonstrate Analytical Prowess
Since the role requires strong analytical skills, come equipped with insights from your previous roles. Discuss how you've used market analysis and product performance data to inform decisions and optimise marketing strategies.
✨Prepare for Collaborative Scenarios
Expect questions about teamwork and collaboration. Think of instances where you've worked with cross-functional teams, particularly in FMCG environments, and be ready to explain how you navigated challenges and achieved results together.
✨Exhibit Your Leadership Qualities
As this position involves managing and coaching team members, share your leadership experiences. Talk about how you've motivated others, managed complex projects, and fostered a positive team environment.
