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For Companies At a Glance
- Tasks: Lead the launch of Mixa, creating innovative campaigns and managing product performance.
- Company: Join L'Oréal UKI, a leader in beauty with a commitment to innovation.
- Benefits: Enjoy competitive pay, discounts on top brands, and comprehensive health benefits.
- Why this job: Be part of an exciting new brand adventure and make a real impact.
- Qualifications: Experience in brand management and social media, with strong analytical skills.
- Other info: Dynamic work environment with opportunities for growth and learning.
The predicted salary is between 28800 - 48000 £ per year.
New Brand – Mixa Brand Activation Manager – Consumer Products Division
Are you passionate about innovative campaigns and want to be part of a new brand adventure? We are on the lookout for a Brand Activation Manager to join L\’Oréal UKI’s Mixa team and be a key player in driving the body care market and be part of a new brand launch.
A DAY IN THE LIFE
As our Brand Activation Manager, you\’ll be at the forefront of the MIXA brand launch. You will have the unique opportunity to build the launch plan in A4 2025 and to implement & animate it from Q1 2026! Your typical day might involve:
- O+O Product Portfolio Management: Overseeing Mixa product portfolio, analysing performance, identifying gaps and opportunities, and contributing to new product development and lifecycle management.
- Manage product category performance: Analyse market trends and competitor activity using tools like Nielsen/Boots IRI
- Creative Campaign Development: Conceptualizing and developing innovative, boundary-pushing campaigns that capture consumer attention and drive brand love across various platforms.
- Manage media strategy: Partner with media agencies to develop effective media plans across various channels, ensuring alignment with brand objectives and budget.
- Stakeholder Management: Building and maintaining strong relationships with key stakeholders across DMI and Zone teams, ensuring alignment on brand strategy and initiatives.
- Understand the consumer: Collaborate with creative agencies and CMI to develop insight-led content and campaigns.
- Ownership of pdp quality and ecomm assets: Partner with ecomm team to build best in class UK assets for ecomm (pdp, retailer banner, etc)
- Lead social media strategy: Develop and implement innovative social media campaigns that amplify brand awareness, engage target audiences, and drive conversions. Track performance metrics and optimize campaigns for maximum ROI. Collaborate with the Mixa Love Advocacy team and Influencer Agency.
- Manage brand budget and P&L: Own the Advertising & Promotion (A&P) budget and contribute to the overall brand P&L. Focus on driving sustainable growth by managing Gross Margin and REX targets.
WHO YOU ARE
- Entrepreneurial and passionate about brand building: You have innovation mindset and not afraid to start from scratch!
- Social media expert: You have a deep understanding of social media platforms, content creation, influencer marketing, and performance reporting.
- Creative and detail-oriented: You possess a keen eye for detail and a passion for creating engaging and impactful content.
- Collaborative team player: You thrive in a collaborative environment and are able to galvanize team around you.
- Good analytical and numerical skills: You are comfortable working with data and can analyse performance metrics to optimize campaigns.
- Excellent communication and presentation skills: You can effectively communicate brand strategy and performance to various stakeholders.
- Strong prioritisation skills: You can effectively prioritize tasks in a fast-paced environment.
- Proven experience in a similar brand management and social media role.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they\’re at the heart of L\’Oréal\’s success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You\’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl\’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L\’Oréal. We\’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there\’s lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L\’Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
- You can apply to up to three jobs within a rolling 30-day window.
- You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
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- Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
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[2025] LOA - UKI - New Brand - Mixa Brand Activation Manager - CPD employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - New Brand - Mixa Brand Activation Manager - CPD
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, come prepared with ideas for innovative campaigns or strategies that could work for Mixa. This will demonstrate your passion and understanding of the brand.
✨Tip Number 3
Be ready to discuss data! Since the role involves analysing market trends and performance metrics, brush up on your analytical skills. Be prepared to talk about how you've used data to drive decisions in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the L'Oréal family.
We think you need these skills to ace [2025] LOA - UKI - New Brand - Mixa Brand Activation Manager - CPD
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the Mixa brand and innovative campaigns shine through. We want to see that you're genuinely excited about being part of this new adventure!
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and social media. We love seeing how your skills align with what we're looking for, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the Brand Activation Manager role. Be creative, share your ideas, and show us how you can contribute to the Mixa launch!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the info you need about the role there!
How to prepare for a job interview at L'oreal Usa
✨Know Your Brand Inside Out
Before the interview, dive deep into Mixa and its product portfolio. Understand their unique selling points, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its success.
✨Showcase Your Creative Side
Prepare to discuss innovative campaign ideas that align with Mixa's vision. Think about how you can push boundaries in brand activation and be ready to share examples of past creative work. This will highlight your ability to think outside the box and drive brand love.
✨Be Data-Driven
Since the role involves analysing market trends and performance metrics, come prepared with examples of how you've used data to inform decisions in previous roles. Discuss specific tools you've used, like Nielsen or Boots IR, to show your analytical skills.
✨Demonstrate Collaboration Skills
As a Brand Activation Manager, you'll need to work closely with various teams. Be ready to share experiences where you've successfully collaborated with stakeholders or creative agencies. Highlight your communication skills and how you can galvanise a team around a shared goal.
