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- Tasks: Lead data-driven media campaigns for makeup and skincare, managing budgets and agency partnerships.
- Company: Join L’Oréal, a global leader in beauty with a commitment to inclusivity and innovation.
- Benefits: Enjoy perks like 60% off products, private health insurance, and enhanced family leave.
- Why this job: Be part of a dynamic team shaping the future of luxury beauty with impactful strategies.
- Qualifications: In-depth knowledge of UK & Ireland media landscape and strong analytical skills required.
- Other info: Collaborative environment focused on personal growth and industry-leading benefits.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a strategic Media Manager to orchestrate impactful, data-driven campaigns across makeup and skincare. Lead budget allocation, agency partnerships, and innovative media activations while maximizing ROI. If you thrive in a collaborative environment and are passionate about media, apply!
A DAY IN THE LIFE
- Manage & own the media budget allocated by the brand.
- Work with the Marketing Director/Manager and Head of Media to define the brand media strategy and brand media plan, based on brand priorities, launch plan, consumer insights, media data and optimising ROAS.
- Work with the Head of Media and other Media Managers to be the media centre of expertise.
- Deliver transactional media strategy & efficient performance to secure sales and data acquisition targets.
- Be responsible for campaign on-time delivery, including adapting master-assets to media plans with the help of the agency.
- Amplify A&I content in media via boosting in alignment with A&I Managers and Marketing Director/Manager.
- Ensure all the campaigns have holistic consumer journey experience, consistent set-up and best in class delivery (ROAS, Golden rules).
- Work collaboratively with other teams to ensure excellence on integrated plans across engagement touchpoints (BU, CDO, CDMO).
- Manage the day-to-day relationship with the media agency and nurture a strong, collaborative partnership.
- Analyse performance data and BetIQ recommendations to gain insight and drive optimisation of the media plans.
- Be responsible for media reporting and deep dives for the brand – share relevant learnings with wider team (incl. DMI and Zone).
- Putting PCA learnings into future campaigns to ensure best media results.
- Constantly seek to innovate through strategies or technology.
- Act as a change champion.
- Own and manage all media files, including block plans and competitor media tracking.
WHO YOU ARE
MY CORE KPIS ARE: % Awareness / % Transactional TV Reach and Frequency
MY DELIVERABLES/OUTCOMES ARE:
- 360 Media Strategy
- Media Briefs for Essence (annual, campaign, performance) in collaboration with brand teams
- RTB summaries for brand team
- PCA summaries for brand team
- Timely and seamless delivery of campaigns
- Great working relationships with agency, Luxe CDMO, Multi-Div CDMO and brand teams
- “Mouthpiece” of agency and CDMO expertise within brand teams
I HAVE IN-DEPTH KNOWLEDGE OF:
- UK & Ireland media landscape and competitor activity
- Media metrics (awareness & transactional)
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they are at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You will get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We will help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there’s lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
[2025] LOA - UKI - Media Manager - LUXE employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - Media Manager - LUXE
✨Tip Number 1
Familiarise yourself with the UK and Ireland media landscape. Understanding the current trends, key players, and competitor activities will give you an edge in discussions and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the media industry, especially those who have experience in luxury brands. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights for your application.
✨Tip Number 3
Stay updated on the latest media metrics and performance analysis tools. Being able to discuss how you would use data to optimise campaigns will show that you're not just passionate about media but also strategic in your approach.
✨Tip Number 4
Prepare examples of successful media campaigns you've managed or contributed to in the past. Be ready to discuss how you maximised ROI and collaborated with teams, as this aligns closely with the responsibilities outlined in the job description.
We think you need these skills to ace [2025] LOA - UKI - Media Manager - LUXE
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Media Manager position. Understand the key responsibilities and required skills, such as budget management, media strategy, and performance analysis.
Tailor Your CV: Customise your CV to highlight relevant experience in media management, campaign execution, and data analysis. Use specific examples that demonstrate your ability to drive ROI and manage media budgets effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for media and your strategic approach to campaigns. Mention how your previous experiences align with the company's goals and how you can contribute to their success.
Highlight Collaborative Skills: Since the role requires working closely with various teams and agencies, emphasise your teamwork and communication skills. Provide examples of successful collaborations in past roles to illustrate your ability to work in a team-oriented environment.
How to prepare for a job interview at L'oreal Usa
✨Know Your Media Metrics
Familiarise yourself with key media metrics such as awareness and transactional reach. Be prepared to discuss how you have used these metrics in past campaigns to drive ROI and optimise performance.
✨Showcase Collaborative Skills
Highlight your experience working in collaborative environments. Discuss specific examples where you successfully partnered with teams or agencies to deliver integrated media strategies.
✨Demonstrate Strategic Thinking
Prepare to articulate your approach to developing a media strategy based on consumer insights and data analysis. Be ready to share how you would allocate budgets effectively to maximise campaign impact.
✨Be Ready for Data Analysis
Expect questions about how you analyse performance data and apply insights to future campaigns. Bring examples of how you've used data to inform decisions and improve media strategies in previous roles.
