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- Tasks: Create engaging social media content and build vibrant online communities for iconic skincare brands.
- Company: Join L'Oréal Dermatological Beauty, a leader in skincare innovation.
- Benefits: Enjoy competitive pay, discounts on top brands, and comprehensive health benefits.
- Why this job: Be at the forefront of social media strategy and connect with millions of skincare enthusiasts.
- Qualifications: Experience in social media management, especially on Instagram and TikTok, is essential.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 28800 - 43200 £ per year.
Are you a social media wizard with a passion for skincare and a knack for building vibrant online communities? L\’Oréal Dermatological Beauty, home to iconic brands like CeraVe, La Roche-Posay, Vichy, and SkinCeuticals, is seeking a dynamic and highly creative Owned Social Media Manager to join our fast-paced UK team. In this pivotal role, you\’ll be at the forefront of shaping our organic social media strategy, primarily across Instagram and TikTok, transforming scientific innovation into engaging content and fostering genuine connections with millions of consumers who trust our dermatological expertise.
A DAY IN THE LIFE
Organic Social Media Strategy & Management:
- Develop and implement comprehensive organic social media strategies for CeraVe on key platforms, with a primary focus on Instagram and TikTok.
- Oversee and manage our social media agency, ensuring strategic alignment, high-quality output, and efficient workflow.
- Drive daily content posting on TikTok, ensuring a consistent and engaging presence that resonates with platform trends and audience preferences.
Content Creation & Production:
- Lead the creation of compelling and brand-aligned content, including product-focused visuals and engaging Employee Generated Content (EGC), to showcase our brands and products authentically.
- Work closely with advocacy teams to secure content usage rights for influencer collaborations, maximizing the impact of our partnerships.
- Brief and guide User Generated Content (UGC) initiatives, harnessing the power of our community.
- Attend brand shoots and events to capture high-quality, authentic Behind-The-Scenes (BTS) content, enhancing our social storytelling.
- Collaborate closely with brand teams to align social media activities with overarching campaign objectives and key calendar moments.
TikTok Shop & Commercial Integration:
- Partner closely with our Commercial and Community teams to support the successful launch and ongoing performance of TikTok Shop.
- Conceptualise and produce innovative, \”brilliant shoppable content\” designed to convert on TikTok Shop, with the foresight for its potential repurposing in broader media campaigns.
Community Engagement & Social Flirting:
- Lead our \”Social Flirting\” initiatives, actively engaging with consumers and creators to build brand awareness, foster loyalty, and share positive brand sentiment.
- Collaborate with our e-beauty advisors to upskill and educate our audience on product benefits and skincare science through interactive social interactions.
- Work with the social agency to implement a strategic community engagement outreach program.
- Champion and lead the \”Listening Labs\” project, a holistic approach to gathering consumer insights from social conversations.
- Partner with the search and content team to analyse social data, identify emerging trends, and share actionable insights with brand teams and the wider division to inform future campaigns and strategies.
Trend Identification & Innovation:
- Act as the division\’s \”Trend Champion,\” proactively identifying emerging social media trends, formats, and functionalities.
- Develop and share innovative content concepts with advocacy and brand teams, encouraging the adoption of new approaches in their campaigns.
- Lead the divisional efforts in championing the award-winning \”Project Edge,\” ensuring our content remains cutting-edge and impactful.
WHO YOU ARE
- Proven experience in managing owned social media channels, particularly Instagram and TikTok, ideally within the beauty, skincare, or FMCG sector.
- Demonstrable expertise in short-form video content creation and strategy, with a keen eye for engaging storytelling and platform-specific nuances.
- Experience in managing external agencies and driving collaborative projects.
- Strong understanding of social media analytics, listening tools, and the ability to translate data into actionable insights.
- Excellent communication, interpersonal, and collaboration skills, with the ability to work effectively with diverse internal and external stakeholders.
- A proactive, creative, and agile mindset, comfortable working in a fast-paced environment and embracing new trends.
- A passion for skincare and a genuine interest in the dermatological beauty space.
- Experience with TikTok Shop or similar shoppable content platforms is a plus.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they\’re at the heart of L\’Oréal\’s success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You\’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl\’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L\’Oréal. We\’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks.And there\’s lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
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- You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
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[2025] LOA - UKI - Community Manager (LDB) employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - Community Manager (LDB)
✨Tip Number 1
Get social! Engage with the company on their social media platforms. Comment on their posts, share your thoughts, and show them you’re genuinely interested in their brand. This can help you stand out and make a memorable impression.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at L'Oréal. Personal connections can give you an edge in the hiring process.
✨Tip Number 3
Show off your skills! Create a portfolio of your best social media work, especially if it’s related to beauty or skincare. Share this during interviews or even in your application to demonstrate your expertise and creativity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at L'Oréal Dermatological Beauty.
We think you need these skills to ace [2025] LOA - UKI - Community Manager (LDB)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for skincare and social media shine through! We want to see your enthusiasm for the brands and the community you'll be engaging with.
Tailor Your Content: Make sure to customise your application to highlight your experience with Instagram and TikTok. We’re looking for specific examples of how you've created engaging content that resonates with audiences.
Be Authentic: Don’t be afraid to show your personality in your application. We value creativity and authenticity, so let us see the real you and how you can bring that to our team!
Apply Through Our Website: Remember to apply through our website for a smooth process! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at L'oreal Usa
✨Know Your Platforms
Before the interview, dive deep into Instagram and TikTok. Familiarise yourself with the latest trends, popular content formats, and successful campaigns in the skincare niche. This will not only show your passion but also demonstrate your understanding of what resonates with audiences on these platforms.
✨Showcase Your Creativity
Prepare a portfolio of your best social media work, especially any short-form video content you've created. Be ready to discuss your creative process and how you align content with brand values. Highlight any innovative ideas you have for L'Oréal's brands that could elevate their social media presence.
✨Engage with the Community
Think about ways to foster community engagement. Come up with specific strategies or initiatives that could enhance consumer interaction and loyalty. Discuss how you would implement 'Social Flirting' initiatives and gather insights from social conversations to inform future campaigns.
✨Data-Driven Insights
Brush up on your knowledge of social media analytics tools. Be prepared to talk about how you’ve used data to drive decisions in past roles. Share examples of how you've identified trends and translated them into actionable insights that improved engagement or campaign performance.
