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For Companies At a Glance
- Tasks: Lead social brand campaigns and create engaging content for diverse platforms.
- Company: Join L'Oréal, a global leader in beauty with a commitment to inclusivity.
- Benefits: Enjoy competitive pay, discounts on iconic brands, and comprehensive health support.
- Why this job: Shape the future of beauty while working with top influencers and creative talent.
- Qualifications: Experience in social media, influencer management, and content creation is essential.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
Senior Social Brand Manager
A DAY IN THE LIFE
- Campaigns & Content
- Support marketing team with talent management for local campaign shoots
- Own social activation & content strategy in line with brand calendar
- Inventing the big social idea & hook as part of the wider campaign and media plan
- Identifying the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
- Create content for advocacy/social only campaigns & boosting best content on paid media
- Social Commerce
- Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
- Responsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team
- Boosting of trend-led \”pull\” content
- Ownership of reactive media pot to boost trend lead content.
- Relationships
- Own relationships with talent & agents that we use in paid campaigns
- Identifying right talent – creation of brand tribes & tracking of influencer performance in Tracker for paid campaigns
- Paid Performance Reporting
- Driving performance of share of voice on social and reporting monthly
- Post campaign analysis of influencer campaigns via Traackr reporting
- Tracking & reporting of CPV / CPE & optimization of spends
WHO YOU ARE
- You have skills relating to influencer expertise, social content creation, social platform expertise such as reporting, new formats and managing talents
- Creative eye with attention to detail
- Passion for sharing socially relevant information
- Ability to work & updates are provided to key stakeholders
- Ability to show evidence of working in a fast paced and demanding workplace
- Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Understanding of social media management and analytics tools
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they\’re at the heart of L\’Oréal\’s success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You\’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl\’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L\’Oréal. We\’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there\’s lots more too!
WHO WE ARE
L\’Oréal is present in 150 markets on five continents. For more than a century, L\’Oréal has devoted itself solely to \’Create beauty that moves the world\’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L\’Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world\’s #1 beauty brand with L\’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.
HOW WE RECRUIT
At L\’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That\’s the beauty of L\’Oréal.
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Senior Social Brand Manager - Cpd employer: L'OREAL GROUP
Contact Detail:
L'OREAL GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Brand Manager - Cpd
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in social content creation and influencer campaigns. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like L'Oréal, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow industry news and social media trends to keep your knowledge fresh. This will not only help you in interviews but also show that you're passionate about the field and ready to contribute.
We think you need these skills to ace Senior Social Brand Manager - Cpd
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! We want to see how you can bring fresh ideas to the table, especially in social content creation. Use examples that highlight your unique approach to campaigns and talent management.
Tailor Your Application: Make sure to tailor your application to the role of Senior Social Brand Manager. Highlight your experience with influencer expertise and social media strategies. We love seeing how your background aligns with our needs, so don’t hold back!
Be Authentic: Authenticity is key! We’re looking for someone who can maintain a genuine brand voice across social platforms. Share your personal experiences and insights into how you’ve built relationships with talent and managed campaigns effectively.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at L'Oréal!
How to prepare for a job interview at L'OREAL GROUP
✨Know Your Social Media Inside Out
Make sure you’re up to speed with the latest trends and features on platforms like TikTok and Instagram. Familiarise yourself with successful campaigns and be ready to discuss how you would create engaging content that resonates with audiences.
✨Showcase Your Influencer Connections
Be prepared to talk about your experience in managing relationships with influencers and talent. Highlight any successful collaborations you've had and how you tracked their performance, as this is crucial for the role.
✨Bring Your Creative Ideas
Think of a few bold social activation ideas or campaign concepts that align with the brand's voice. Presenting these during the interview will demonstrate your creativity and understanding of the brand’s ethos.
✨Prepare for Performance Metrics Discussion
Brush up on key performance indicators relevant to social media campaigns, such as CPV and CPE. Be ready to discuss how you’ve used analytics tools to optimise spends and improve campaign performance in your previous roles.
