At a Glance
- Tasks: Own social activation and content strategy, invent viral hooks, and build brand tribes.
- Company: Join L'Oréal, a leader in beauty with a focus on creativity and innovation.
- Benefits: Enjoy discounts on iconic brands, private health insurance, and enhanced family leave.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Be the architect of digital advocacy and set trends in social commerce.
- Qualifications: Experience in influencer marketing, social content creation, and analytics.
The predicted salary is between 50000 - 65000 £ per year.
Are you a social storyteller who lives for the "big idea"? We're looking for a creative powerhouse to own our social activation and content strategy. In this role, you won't just follow trends—you'll set them. From inventing viral hooks and building elite brand tribes to launching bold social commerce strategies on TikTok Shop, you will be the architect of our digital advocacy. If you have a sharp eye for talent and the creative spark to turn a moment into a movement, your next big career chapter starts here.
A DAY IN THE LIFE
- Own social activation & content strategy in line with brand calendar
- Invent the big social idea & hook as part of the wider campaign and media plan
- Identify the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
- Create content for advocacy/social only campaigns & boosting best content on paid media
Social Commerce
- Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
- Responsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team
- Boosting of trend-led pull content
- Ownership of reactive media pot to boost trend lead content
Relationships
- Own relationships with talent & agents that we use in paid campaigns
- Identify right talent - creation of brand tribes & tracking of influencer performance in Tracker for paid campaigns
- Paid performance reporting
- Driving performance of share of voice on social and reporting monthly
- Post campaign analysis of influencer campaigns via Traackr reporting
- Tracking & reporting of CPV / CPE & optimization of spends
WHO YOU ARE
- You have skills relating to influencer expertise, social content creation, social platform expertise such as reporting, new formats and managing talents
- Creative eye with attention to detail
- Passion for sharing socially relevant information
- Ability to work & updates are provided to key stakeholders
- Ability to show evidence of working in a fast paced and demanding workplace
- Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Understanding of social media management and analytics tools
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
How We Recruit
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
Senior Social Brand Manager - Consumer Products Division employer: L'OREAL GROUP
At L'Oréal, we pride ourselves on being a creative powerhouse where innovation meets inclusivity. As a Senior Social Brand Manager in our vibrant Consumer Products Division, you'll thrive in a dynamic work culture that champions collaboration and personal growth, supported by an industry-leading benefits package that includes generous discounts on our iconic brands, comprehensive health coverage, and extensive learning opportunities. Join us in setting trends and shaping the future of beauty while enjoying a workplace that values diversity and empowers every voice.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Brand Manager - Consumer Products Division
✨Tip Number 1
Get your social game on! Start by following the latest trends in social media and think about how you can put your unique spin on them. Show us your creativity by sharing your ideas on platforms like TikTok or Instagram before the interview.
✨Tip Number 2
Network like a pro! Connect with influencers and industry professionals on LinkedIn or other social platforms. Building relationships can open doors for collaborations and give you insights into what brands are looking for.
✨Tip Number 3
Show off your portfolio! Create a digital portfolio showcasing your best social campaigns and content strategies. Make sure it highlights your ability to create viral hooks and engage audiences—this is your chance to shine!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. When you apply, make sure to tailor your application to reflect your understanding of our brand and how you can contribute to our social strategy.
We think you need these skills to ace Senior Social Brand Manager - Consumer Products Division
Some tips for your application 🫡
Craft Your Story:We want to hear your unique story! Make sure your application reflects your creative journey and how it aligns with our vision for social storytelling. Highlight those big ideas you've brought to life!
Showcase Your Skills:Don’t hold back on showcasing your skills in influencer expertise and content creation. Use specific examples that demonstrate your ability to set trends and build brand tribes. We love a good success story!
Be Authentic:Authenticity is key! Ensure your application maintains an authentic brand voice that resonates with us. We’re looking for someone who can genuinely connect with our audience and create engaging content.
Apply Through Our Website:Ready to take the plunge? Make sure you apply through our website for the best chance of getting noticed. We can’t wait to see what you bring to the table!
How to prepare for a job interview at L'OREAL GROUP
✨Know Your Social Storytelling
Dive deep into the world of social media storytelling. Familiarise yourself with recent campaigns that have gone viral and think about what made them successful. Be ready to discuss how you would create a 'big idea' for the brand and what hooks you would use to engage audiences.
✨Showcase Your Creative Spark
Prepare examples of your past work that highlight your creativity and ability to set trends. Bring along a portfolio or case studies that demonstrate your talent in content creation and social commerce strategies, especially on platforms like TikTok.
✨Understand Influencer Dynamics
Brush up on your knowledge of influencer marketing. Be prepared to discuss how you identify and engage with the right talent for campaigns. Think about how you would build brand tribes and track influencer performance effectively.
✨Be Ready for Fast-Paced Questions
Since this role requires working in a demanding environment, practice answering questions quickly and confidently. Prepare to discuss how you manage multiple projects and keep stakeholders updated, showcasing your teamwork and collaboration skills.
