At a Glance
- Tasks: Lead social content strategy and create viral campaigns on TikTok.
- Company: Join L'Oréal, a global leader in beauty and innovation.
- Benefits: Enjoy discounts on top brands, private health insurance, and enhanced family leave.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Be the creative force behind trendsetting social strategies and impactful campaigns.
- Qualifications: Experience in influencer marketing and social media content creation.
The predicted salary is between 50000 - 65000 £ per year.
Are you a social storyteller who lives for the "big idea"? We're looking for a creative powerhouse to own our social activation and content strategy. In this role, you won't just follow trends—you'll set them. From inventing viral hooks and building elite brand tribes to launching bold social commerce strategies on TikTok Shop, you will be the architect of our digital advocacy. If you have a sharp eye for talent and the creative spark to turn a moment into a movement, your next big career chapter starts here.
A DAY IN THE LIFE
- Own social activation & content strategy in line with brand calendar
- Invent the big social idea & hook as part of the wider campaign and media plan
- Identify the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
- Create content for advocacy/social only campaigns & boosting best content on paid media
Social Commerce
- Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
- Responsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team
- Boosting of trend-led pull content
- Ownership of reactive media pot to boost trend lead content
Relationships
- Own relationships with talent & agents that we use in paid campaigns
- Identify right talent - creation of brand tribes & tracking of influencer performance in Tracker for paid campaigns
- Paid performance reporting
- Driving performance of share of voice on social and reporting monthly
- Post campaign analysis of influencer campaigns via Traackr reporting
- Tracking & reporting of CPV / CPE & optimization of spends
WHO YOU ARE
- You have skills relating to influencer expertise, social content creation, social platform expertise such as reporting, new formats and managing talents
- Creative eye with attention to detail
- Passion for sharing socially relevant information
- Ability to work & updates are provided to key stakeholders
- Ability to show evidence of working in a fast paced and demanding workplace
- Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Understanding of social media management and analytics tools
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
How We Recruit
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
Senior Social Brand Lead | Consumer Products & TikTok employer: L'OREAL GROUP
At L'Oréal, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our comprehensive benefits package, including generous discounts on our iconic brands, private medical insurance, and robust family leave policies, reflects our commitment to employee well-being and growth. With a focus on diversity and inclusion, we provide ample opportunities for professional development, ensuring that every team member can thrive in their career while making a meaningful impact in the world of social branding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Brand Lead | Consumer Products & TikTok
✨Tip Number 1
Get your social game on! Start by showcasing your creativity on platforms like TikTok. Create content that reflects your unique style and understanding of trends, and don’t forget to engage with your audience. This will not only build your personal brand but also demonstrate your skills to potential employers.
✨Tip Number 2
Networking is key! Connect with industry professionals on LinkedIn and other social media platforms. Join relevant groups and participate in discussions to get noticed. Remember, we’re all about building relationships, so don’t hesitate to reach out and introduce yourself!
✨Tip Number 3
Show off your results! When you land interviews, be ready to discuss your past campaigns and the impact they had. Use metrics to back up your achievements—this shows you know how to drive performance and can bring value to the team.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your social storytelling skills and passion for consumer products. Let’s make your next big career chapter happen together!
We think you need these skills to ace Senior Social Brand Lead | Consumer Products & TikTok
Some tips for your application 🫡
Craft Your Story:We want to see your unique voice shine through! When writing your application, think about how you can tell your story in a way that aligns with our brand's creative vision. Highlight your past experiences and how they relate to the role of Senior Social Brand Lead.
Showcase Your Creativity:This role is all about the 'big idea', so don’t hold back! Use your application to demonstrate your creative flair. Whether it’s through innovative examples of past campaigns or fresh ideas for social content, let us see how you can set trends rather than just follow them.
Be Data-Driven:We love numbers as much as we love creativity! Make sure to include any relevant metrics or analytics from your previous roles that showcase your impact. This could be anything from engagement rates to successful campaign outcomes—show us how you’ve driven performance!
Apply Through Our Website:Ready to take the plunge? We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy—just follow the prompts!
How to prepare for a job interview at L'OREAL GROUP
✨Know Your Social Storytelling
Dive deep into the world of social storytelling. Familiarise yourself with recent campaigns that have gone viral, especially on TikTok. Be ready to discuss how you would create a 'big idea' for the brand and what hooks you think would resonate with the audience.
✨Showcase Your Creative Process
Prepare to share your creative process in developing content strategies. Bring examples of past work where you've invented engaging social ideas or built brand tribes. This will demonstrate your ability to think outside the box and lead innovative campaigns.
✨Understand Social Commerce
Brush up on social commerce strategies, particularly on platforms like TikTok Shop. Be prepared to discuss how you would identify top social sellers and align them with key calendar moments. Showing your knowledge here can set you apart as a candidate who understands the market.
✨Build Relationships with Talent
Highlight your experience in managing relationships with influencers and talent agents. Discuss how you've tracked influencer performance in previous roles and how you plan to create brand tribes. This shows you're not just about the content but also about the people behind it.
