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- Tasks: Lead brand strategy and media engagement for Garnier's skincare products.
- Company: Join L'Oréal, a global leader in beauty with iconic brands like Garnier and Maybelline.
- Benefits: Enjoy discounts, private medical insurance, gym memberships, and mental health support.
- Why this job: Shape innovative marketing strategies in a fast-paced, collaborative environment with a focus on sustainability.
- Qualifications: Experience in brand management with strong analytical and communication skills required.
- Other info: We value diversity and welcome candidates from all backgrounds to apply.
The predicted salary is between 43200 - 72000 £ per year.
Senior Product Brand Manager – Garnier (Skincare)
Are you a visionary brand marketer ready to shape the future? Join our agile team to develop innovative brand strategies, revolutionize media engagement, champion deep consumer insights, and drive sustainable performance for a leading brand in a fast-paced, collaborative environment.
A DAY IN THE LIFE
- Work closely with the BRAND 3.0 marketing team in the UK and liaise with the DMI & Zone teams overseas.
- Develop the brand strategy and 3-year vision with the BBL, ensuring all marketing touchpoints are aligned with the long-term strategy.
MEDIA
- Determine media strategy in collaboration with media agencies, establish BETs, and utilize tools like BETIQ for media mix modeling.
- Embrace digital transformation with a focus on advocacy acceleration.
CONSUMER
- Collaborate with CMI to enhance understanding of consumers and leverage consumer & shopper data to improve marketing effectiveness.
- Work with creative agencies on insight-led local media creatives and content shoots.
- Engage regularly with consumers and work effectively with senior management, retailers, and agency partners.
CATEGORY & PRODUCT
- Utilize tools like Nielsen/Boots IRI to understand category shifts and future trends.
- Contribute to international brand development and new project launches with a strategic 3-year market vision.
- Coordinate with legal and scientific teams to ensure compliant marketing materials and develop compelling product claims.
BRAND PERFORMANCE
- Track brand performance and financial objectives accurately.
- Contribute to setting brand budgets and financial goals.
- Manage A&P spends and understand the total PNL to drive sustainable growth, managing GM and REX targets.
WHO YOU ARE
- Passionate about brands and products, acting as a brand ambassador.
- Experience in a similar role with strong analytical, communication, presentation, and negotiation skills.
- Ability to thrive in a fast-paced sales environment with high organizational and prioritization skills.
WHAT WE OFFER
We provide an industry-leading benefits package including discounts on iconic brands, private medical and dental insurance, gym memberships, mental health support, family leave, fertility leave, and professional development opportunities.
WHO WE ARE
L\’Oréal operates in 150 markets worldwide, committed to creating inclusive, sustainable beauty. Our portfolio includes global brands like L\’Oréal Paris, Maybelline, Garnier, and NYX, among others.
HOW WE RECRUIT
We promote diversity, equity, and inclusion in all employment practices, welcoming candidates from all backgrounds to contribute to our vibrant community.
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Senior Product Brand Manager - Garnier employer: L'OREAL GROUP
Contact Detail:
L'OREAL GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Brand Manager - Garnier
✨Tip Number 1
Familiarise yourself with Garnier's brand values and recent campaigns. Understanding their current positioning and marketing strategies will help you articulate how your vision aligns with theirs during interviews.
✨Tip Number 2
Network with professionals in the beauty and skincare industry, especially those who have experience with Garnier or similar brands. Engaging in conversations can provide insights into the company culture and expectations for the role.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and consumer behaviour, particularly in the beauty sector. Being able to discuss these trends and how they can be leveraged for Garnier will demonstrate your expertise and forward-thinking approach.
✨Tip Number 4
Prepare to showcase your analytical skills by being ready to discuss specific examples of how you've used data to drive brand performance in previous roles. Highlighting your ability to interpret consumer insights will be crucial for this position.
We think you need these skills to ace Senior Product Brand Manager - Garnier
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Product Brand Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in brand management, media strategy, and consumer insights. Use specific examples that demonstrate your analytical and communication skills, as well as your ability to thrive in a fast-paced environment.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brands and products. Discuss your vision for the role and how you can contribute to the brand's long-term strategy. Make sure to mention any relevant achievements or projects that align with the company's goals.
Proofread and Edit: Before submitting your application, carefully proofread your CV and cover letter. Check for any spelling or grammatical errors, and ensure that your documents are clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at L'OREAL GROUP
✨Understand the Brand
Before your interview, dive deep into Garnier's brand values and recent campaigns. Familiarise yourself with their product lines, especially in skincare, and be ready to discuss how you can contribute to their vision and strategy.
✨Showcase Your Analytical Skills
As a Senior Product Brand Manager, you'll need strong analytical skills. Prepare examples of how you've used data to drive marketing decisions in the past, particularly using tools like Nielsen or IRI, and be ready to discuss how you would apply these insights at Garnier.
✨Demonstrate Collaboration Experience
This role requires working closely with various teams, including creative agencies and senior management. Be prepared to share specific instances where you've successfully collaborated across departments to achieve a common goal.
✨Prepare for Media Strategy Discussions
Since media strategy is a key part of the role, brush up on current trends in digital marketing and media engagement. Think about how you would approach media mix modelling and be ready to discuss your ideas on advocacy acceleration.
