At a Glance
- Tasks: Lead performance media strategies to drive e-commerce growth for iconic beauty brands.
- Company: Join L'Oréal, a global leader in beauty and dermocosmetics.
- Benefits: Enjoy discounts on top brands, private health insurance, and generous family leave.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
- Why this job: Make a real impact in the beauty industry while developing your skills.
- Qualifications: Experience in media strategy and social media platforms preferred.
The predicted salary is between 50000 - 60000 £ per year.
A DAY IN THE LIFE
- Media Strategy & Execution: Accountability of the delivery of an annual performance media revenue target and ROI. Drive forward the planning and execution of mid & lower funnel media plans, and always on performance media strategy to fuel ACD ecommerce growth across our owned websites and retail partners. Responsible for the execution of the ACD UKI always on paid performance budget, working with agencies & retailers to ensure a positive return on ad‑spend across campaigns. Support in the management of growing media budgets. Use analytics and work closely with agency partners to identify and analyze channel, audience, creative and retailer performance, to inform both inflight optimizations and year to go planning. Partner and build a close relationship with marketing, commercial teams and retailers to ensure the execution of holistic, full funnel media campaigns, and the most strategic roll out. Monitor wider marketing strategies (Online & Offline) to build integrated, engaging consumer‑first / full funnel media plans that grow market share. Experience with social media strategy and tactics preferred (Tik Tok, Tik Tok Shop, Meta).
- 2P / Retailer Media & Category Eventing: Lead LDB retailer media relationships (THG Media & BMG) negotiating plans to land revenue driving media, channel executions and customer strategy. Grow share of total skincare via retailer category eventing - agreeing investment levels, channel mix and leading on media execution for 2P levers. Deliver always on transactional media strategy leveraging retailer CRM audiences, and customer segmentation strategies to deliver growth and drive retention.
- Services, 1P & DTC: Define and accelerate our 1P acquisition strategy via media, reviewing performance for sustainable database growth. Test and inform the 1P media activation strategy leveraging both retailer, owned CRM and Cookie data to deliver efficient and relevant consumer first campaigns. Support in the delivery services discoverability and grow our services interactions and musicality via media.
- Media Innovation: Leadership of the affiliate channel, management of agency relationship, defining commission levels, tenancy activations and negotiating packages of performance plans across ACD UKI. Scope and execute quarterly performance tests across the brands including launching new channels, alongside collecting and analyzing data to identify trends and insights. Support and manage the development of junior members within the team, including direct line management, and upskilling within the division.
WHAT WE OFFER
Our industry‑leading award‑winning benefits package shows how much we value our people. We know they are at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money‑saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top‑notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. Being part of the L'Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin. As the world leader in dermocosmetics, our iconic brands La Roche‑Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health‑care professionals worldwide. The division has maintained a double‑digit growth worldwide for the last 5 years.
HOW WE RECRUIT
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference — different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.
Senior Performance Media Manager - Beauty Growth employer: L'OREAL GROUP
L'Oréal is an exceptional employer that prioritises the well-being and growth of its employees, offering an industry-leading benefits package that includes generous discounts on iconic beauty brands, private medical insurance, and enhanced family leave. The vibrant work culture fosters inclusivity and diversity, encouraging personal and professional development through access to top-notch leadership programmes and expert talks. Located in a dynamic environment, this role not only allows you to make a meaningful impact in the beauty industry but also provides opportunities for innovation and collaboration with talented professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Media Manager - Beauty Growth
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those at L'Oréal. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past media strategies and successes. This will help you stand out during interviews and demonstrate your expertise.
✨Tip Number 3
Be ready to discuss trends! Stay updated on the latest in performance media and beauty marketing. Being able to chat about TikTok strategies or CRM tactics will impress your interviewers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the L'Oréal family.
We think you need these skills to ace Senior Performance Media Manager - Beauty Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Performance Media Manager role. Highlight your experience with media strategy, budget management, and performance analytics. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about beauty and how your background makes you the perfect fit for our team. Let us know what excites you about working with L'Oréal!
Showcase Your Results:When detailing your past experiences, focus on the results you've achieved. Use metrics to demonstrate how you've driven growth or improved ROI in previous roles. Numbers speak volumes, and we love seeing tangible success!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining our amazing team at L'Oréal!
How to prepare for a job interview at L'OREAL GROUP
✨Know Your Numbers
As a Senior Performance Media Manager, you'll need to demonstrate your understanding of performance metrics. Brush up on key figures like ROI and revenue targets, and be ready to discuss how you've achieved or exceeded these in past roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience with mid and lower funnel media strategies. Have examples ready that highlight how you've driven eCommerce growth through effective media planning and execution, especially in the beauty sector.
✨Familiarise Yourself with Retailer Relationships
Since this role involves managing retailer media relationships, be prepared to discuss your experience negotiating plans and executing media strategies with retailers. Highlight any successful campaigns you've led that resulted in increased market share.
✨Emphasise Team Leadership
This position requires mentoring junior team members, so be ready to share your leadership experiences. Discuss how you've supported team development and fostered a collaborative environment to achieve shared goals.
