At a Glance
- Tasks: Lead and execute brand strategies while driving growth and innovation.
- Company: Join L'Oréal, a global leader in beauty and dermocosmetics.
- Benefits: Enjoy competitive pay, discounts, health insurance, gym memberships, and mental health support.
- Other info: Diversity and inclusion are at the heart of our recruitment process.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a fast-paced environment.
- Qualifications: Degree-level education with experience in FMCG and strong analytical skills required.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a dynamic and driven Brand Manager to lead and execute strategic brand plans for an exciting portfolio. This role will require collaborating across various departments, analysing market trends, and driving innovative marketing initiatives to achieve ambitious growth targets. If you are a passionate brand builder with a proven track record of success, we invite you to join our team.
A DAY IN THE LIFE
- Build, lead and execute the annual brand plan, implementing new initiatives while animating & driving growth behind the core catalogue aligned with the overall brand strategy.
- Work with the RBM/OBM to ensure bespoke brand plans with existing and new retailers, ensuring acceleration and growth across the portfolio.
- Collect and analyse product performance, consumer/market insights, and competitor activities to make informed recommendations to management.
- Scope and size new launches, ensuring the right price point considering the P&L.
- Identify and monitor marketing mix strategies (Online & Offline) to build engaging consumer-first brand experiences.
- Deliver data-driven insights to optimise communication materials and ensure alignment with medical brand equity.
- Support Brand Business Director on media strategy and work with media agencies on full funnel media spend including TV, digital, and partnerships.
- Manage and coach team members, ensuring development plans are in place to grow their skills and potential.
- Collaborate with communications and digital teams to maximise PR and online opportunities.
- Coordinate with other departments and partners to support medical-first business strategies.
- Manage brand budgets accurately.
- Work with supply and commercial teams to ensure forecast accuracy on NPD and stock availability.
- Handle portfolio catalogue management, including artwork and product discontinuations.
- Participate in internal & external meetings to energise and communicate plans and vision.
WHO YOU ARE
- Experience in a consumer-driven, fast-paced sales environment, preferably FMCG.
- Experience managing full funnel media spend, including TV and digital.
- Degree-level education.
- Entrepreneurial mindset with strategic thinking and collaboration skills.
- Ability to create and develop strong brand visions and motivate teams.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and stakeholders efficiently.
- Self-motivated with strong organisational skills.
- Resilient and adaptable to change.
- Creative with a focus on ROI and brand equity.
- Strong analytical skills and commercial acumen.
- Experience in product launches from sizing to market.
- Sensitivity and understanding of the dermatological skincare market.
- Digital orientation to grow awareness and engagement online.
- Potential to lead and coach teams effectively.
WHAT WE OFFER
Our industry-leading benefits package includes competitive compensation, discounts on brands, private medical and dental insurance, gym memberships, mental health support, family leave, and learning opportunities through leadership programs and expert talks.
WHO WE ARE
L'Oréal operates in 150 markets, with a mission to create beauty that moves the world. As a leader in dermocosmetics with brands like La Roche-Posay, Vichy, and CeraVe, we are committed to diversity, inclusion, and making a positive impact globally.
HOW WE RECRUIT
We value diversity and inclusion in our hiring practices, welcoming candidates from all backgrounds to contribute to our innovative and inclusive culture.
Senior Brand Manager - Cerave (London) employer: L'OREAL GROUP
L'Oréal is an exceptional employer, offering a vibrant work culture in the heart of London that fosters creativity and innovation. With a strong commitment to employee growth, we provide extensive learning opportunities, competitive benefits, and a supportive environment that values diversity and inclusion. Join us to be part of a leading brand in dermocosmetics, where your contributions will make a meaningful impact on beauty worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Cerave (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for L'OREAL GROUP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like L'OREAL GROUP are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Senior Brand Manager - Cerave (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit L'OREAL GROUP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of L'OREAL GROUP:Show us that you’ve done your homework! In your application, briefly mention what you admire about L'OREAL GROUP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at L'OREAL GROUP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at L'OREAL GROUP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At L'OREAL GROUP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
