Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and execute strategic brand plans for CeraVe, driving growth and innovation.
- Company: Join L'Oréal, a global leader in beauty and dermocosmetics with a commitment to diversity.
- Benefits: Enjoy competitive pay, discounts, private health insurance, gym memberships, and mental health support.
- Why this job: Be part of a dynamic team that values creativity, collaboration, and making a positive impact.
- Qualifications: Experience in FMCG, strong analytical skills, and a degree-level education required.
- Other info: We embrace diversity and welcome candidates from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a dynamic and driven Brand Manager to lead and execute strategic brand plans for an exciting portfolio. This role will require collaborating across various departments, analysing market trends, and driving innovative marketing initiatives to achieve ambitious growth targets. If you are a passionate brand builder with a proven track record of success, we invite you to join our team.
A DAY IN THE LIFE
- Build, lead and execute the annual brand plan, implementing new initiatives while animating & driving growth behind the core catalogue aligned with the overall brand strategy.
- Work with the RBM/OBM to ensure bespoke brand plans with existing and new retailers, ensuring acceleration and growth across the portfolio.
- Collect and analyse product performance, consumer/market insights, and competitor activities to make informed recommendations to management.
- Scope and size new launches, ensuring the right price point considering the P&L.
- Identify and monitor marketing mix strategies (Online & Offline) to build engaging consumer-first brand experiences.
- Deliver data-driven insights to optimise communication materials and ensure alignment with medical brand equity.
- Support Brand Business Director on media strategy and work with media agencies on full funnel media spend including TV, digital, and partnerships.
- Manage and coach team members, ensuring development plans are in place to grow their skills and potential.
- Collaborate with communications and digital teams to maximise PR and online opportunities.
- Coordinate with other departments and partners to support medical-first business strategies.
- Manage brand budgets accurately.
- Work with supply and commercial teams to ensure forecast accuracy on NPD and stock availability.
- Handle portfolio catalogue management, including artwork and product discontinuations.
- Participate in internal & external meetings to energise and communicate plans and vision.
WHO YOU ARE
- Experience in a consumer-driven, fast-paced sales environment, preferably FMCG.
- Experience managing full funnel media spend, including TV and digital.
- Degree-level education.
- Entrepreneurial mindset with strategic thinking and collaboration skills.
- Ability to create and develop strong brand visions and motivate teams.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and stakeholders efficiently.
- Self-motivated with strong organisational skills.
- Resilient and adaptable to change.
- Creative with a focus on ROI and brand equity.
- Strong analytical skills and commercial acumen.
- Experience in product launches from sizing to market.
- Sensitivity and understanding of the dermatological skincare market.
- Digital orientation to grow awareness and engagement online.
- Potential to lead and coach teams effectively.
WHAT WE OFFER
Our industry-leading benefits package includes competitive compensation, discounts on brands, private medical and dental insurance, gym memberships, mental health support, family leave, and learning opportunities through leadership programs and expert talks.
WHO WE ARE
L'Oréal operates in 150 markets, with a mission to create beauty that moves the world. As a leader in dermocosmetics with brands like La Roche-Posay, Vichy, and CeraVe, we are committed to diversity, inclusion, and making a positive impact globally.
HOW WE RECRUIT
We value diversity and inclusion in our hiring practices, welcoming candidates from all backgrounds to contribute to our innovative and inclusive culture.
Senior Brand Manager - Cerave employer: L'OREAL GROUP
Contact Detail:
L'OREAL GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Cerave
✨Tip Number 1
Familiarise yourself with CeraVe's brand values and product offerings. Understanding the brand's unique selling points and how they resonate with consumers will help you articulate your vision for the brand during interviews.
✨Tip Number 2
Network with professionals in the skincare and FMCG industries. Attend industry events or engage on platforms like LinkedIn to connect with current employees or others in similar roles, which can provide valuable insights and potentially a referral.
✨Tip Number 3
Prepare to discuss specific examples of successful brand strategies you've implemented in the past. Highlight your experience with full funnel media spend and how you've driven growth through innovative marketing initiatives.
✨Tip Number 4
Stay updated on market trends and competitor activities within the dermatological skincare sector. Being able to discuss recent developments and how they might impact CeraVe will demonstrate your analytical skills and strategic thinking.
We think you need these skills to ace Senior Brand Manager - Cerave
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in the FMCG sector. Emphasise your achievements in driving growth and managing media spend, as these are key aspects of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand building and your understanding of the dermatological skincare market. Mention specific examples of how you've successfully executed brand strategies in the past.
Highlight Analytical Skills: In your application, emphasise your strong analytical skills and commercial acumen. Provide examples of how you've used data to inform marketing decisions and optimise brand performance.
Showcase Leadership Experience: If you have experience managing teams or coaching others, make sure to highlight this in your application. The role requires someone who can motivate and develop team members, so demonstrating your leadership capabilities is crucial.
How to prepare for a job interview at L'OREAL GROUP
✨Showcase Your Brand Strategy Skills
Prepare to discuss your experience in developing and executing brand strategies. Highlight specific examples where you've successfully driven growth and how you collaborated with different teams to achieve your goals.
✨Demonstrate Analytical Prowess
Be ready to talk about how you've used data to inform your decisions. Discuss any tools or methodologies you've employed to analyse market trends, consumer insights, and competitor activities, as this role heavily relies on data-driven insights.
✨Highlight Your Media Management Experience
Since the role involves managing full funnel media spend, prepare to share your experiences with both TV and digital campaigns. Discuss how you optimised media strategies for ROI and brand equity in previous roles.
✨Emphasise Team Leadership and Collaboration
This position requires managing and coaching team members, so be prepared to discuss your leadership style. Share examples of how you've motivated teams and collaborated across departments to achieve common objectives.