Reporting directly to the Head of Retail Media, the Retail Media Manager will plan and execute bespoke customer-first marketing campaigns by translating business objectives into practical audiences, using 2nd and 3rd party data to drive personalisation and segmentation.
A DAY IN THE LIFE
- Drive Shopper Activation: Work with the Head of Retail Media to analyse shopper and category data to create and execute customer-centric marketing campaigns.
- Collaborate with Experts: Work across EComm Media, eMerchandising, Commercial, Finance, and brand teams to deliver world-class retailer marketing campaigns.
- Manage activation projects end-to-end: From insights using shopper data to building media strategies with the customer in mind.
- Campaign Management: Brief designers, manage asset delivery, and coordinate pitches.
- Manage Retail Media Media Planning: Develop full funnel omnichannel media plans, including briefs to agencies.
- Media Analysis: Centralise campaign data, analyse efficiencies, and present insights and recommendations to stakeholders.
- Best Practice Sharing and Upskilling: Contribute to digital engagement initiatives across the UKI and global ecommerce communities.
- Budget, Process, and Planning Ownership: Ownership of the retailer eventing calendar. Support 2025 planning, including concept ideas and campaign assets.
- Critical Path Management: Ensure key milestones are met through collaboration with multifunctional teams.
- Budget Management: Track budgets accurately, align with finance, and ensure ROI. Prepare presentations on activation plans for stakeholders.
Who You Are
- Experience in commercial, trade marketing, data insights, or media.
- Strong relationship-building skills internally and externally.
- Self-starter with ability to identify and leverage opportunities.
- Problem-solving skills, autonomous work ethic, and ownership mindset.
- Time management skills and follow-up discipline.
- Analytical mindset capable of interpreting large data sets.
What We Offer
- Industry-leading benefits including discounts, financial advice, share options, and pension plans.
- Health benefits like private medical/dental insurance, gym discounts, mental health support, family leave, and fertility leave.
- Learning opportunities through leadership programs and expert talks.
Who We Are
L'Oréal operates in 150 markets, leading the beauty industry with €29 billion sales. Committed to sustainability, diversity, and inclusion, we aim to create beauty that moves the world and democratise the best of beauty globally.
How We Recruit
We foster a diverse, inclusive environment and are committed to equitable employment practices for all backgrounds and identities, believing that our differences fuel our success.
Retail Media Manager - Cpd in London employer: L'OREAL GROUP
L'Oréal is an exceptional employer, offering a vibrant work culture that prioritises diversity, inclusion, and employee well-being. With industry-leading benefits such as private medical insurance, gym discounts, and extensive learning opportunities, employees are empowered to grow and thrive in their careers while contributing to innovative marketing campaigns in the beauty sector. Located in a dynamic environment, L'Oréal fosters collaboration across multifunctional teams, ensuring that every team member plays a vital role in shaping the future of beauty.
