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For Companies At a Glance
- Tasks: Drive marketing optimisation through data analysis and insights for multiple L'Oréal brands.
- Company: Join L'Oréal, the global leader in beauty with a commitment to inclusivity and innovation.
- Benefits: Enjoy perks like discounts on iconic brands, private health insurance, and enhanced family leave.
- Why this job: Be part of a dynamic team that shapes the future of beauty while making a meaningful impact.
- Qualifications: Experience in analytical consulting and strong skills in data manipulation and storytelling required.
- Other info: Opportunity to work globally and develop your skills in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
As a strategic marketing effectiveness manager, you will fuel optimisation of marketing spend through data driven decision making. Reporting to the Head of Marketing Measurement in our central CDMO multi-division team, this role will work closely with multiple L'Oréal brands to:
- Understand their brand objectives, craft analysis, scope MMM projects and deliver insights and optimisations on marketing mix.
A DAY IN THE LIFE
The objective of this role is to answer key business questions, drive ROI and sell out improvements. The role will be highly varied, with opportunity to work with multiple stakeholders across the business locally and globally.
- Own and deliver up to 9 MMM projects per year
- Own the data collection and validation process in partnership with modelling partners
- With Head of Marketing Measurement craft and deliver insights based on MMM consolidations
- With brands, craft strategic optimisations based on past MMM performance
- Work closely with modelling partners to project manage and schedule deliverables on time for key strategic moments
- Foster strong relationships across multiple functions including marketing/finance/data
- You will be a consultative expert to divisions and encompass all elements of advanced analytics.
- You will drive upskilling and understanding of complex topics with simple actionable story telling.
WHO YOU ARE
- Demonstrable prior experience in analytical consulting, preferably within marketing or media.
- Expertise in MMM methodology, or equivalent transversal understanding of statistical principles
- Understanding of (MMM) data collection process
- Strong excel skills and proficient in manipulating large data sets
- Strong presentation and story-telling skills
- Excellent project management skills
- Stakeholder management skills, building relationships with modelling providers, brands and division experts
Advantageous, but not essential:
- Understanding of media and media optimisation would be highly advantageous
- Experience working in a large matrix organisation/experience with local/global dynamic would be advantageous but not essential
- Experience within FMCG/CPG
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
- Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan.
- Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier!
- Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support.
- We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
- Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks.
WHO WE ARE
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. Our Corporate Division supports the 4000+ strong workforce in the UK & Ireland. It's a fast-paced and dynamic environment when you'll have visibility over our 4 Divisions and play an integral role in moving our business forward.
HOW WE RECRUIT
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
Marketing Effectiveness Manager employer: L'OREAL GROUP
Contact Detail:
L'OREAL GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Effectiveness Manager
✨Tip Number 1
Familiarise yourself with Marketing Mix Modelling (MMM) methodologies. Understanding the intricacies of MMM will not only help you in interviews but also demonstrate your expertise and readiness for the role.
✨Tip Number 2
Network with professionals in the marketing analytics field, especially those who have experience with L'Oréal or similar FMCG companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven ROI through data-driven decision-making in past roles. Being able to articulate your impact will set you apart from other candidates.
✨Tip Number 4
Showcase your project management skills by discussing how you've successfully managed multiple stakeholders and projects simultaneously. This is crucial for the role, so be ready with relevant examples.
We think you need these skills to ace Marketing Effectiveness Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in analytical consulting, particularly within marketing or media. Emphasise your expertise in MMM methodology and any strong project management skills you possess.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role by discussing how your previous experiences align with the responsibilities outlined in the job description. Use specific examples to showcase your analytical skills and stakeholder management abilities.
Showcase Your Data Skills: Since the role requires strong Excel skills and the ability to manipulate large data sets, consider including a section in your application that details your proficiency with data analysis tools and techniques. Mention any relevant projects where you've successfully used these skills.
Prepare for Potential Questions: Anticipate questions related to MMM methodology and your approach to driving ROI through data-driven decision making. Be ready to discuss how you would handle multiple projects and foster relationships across various functions within the company.
How to prepare for a job interview at L'OREAL GROUP
✨Showcase Your Analytical Skills
As a Marketing Effectiveness Manager, your analytical prowess is key. Be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Highlight your experience with MMM methodology and any relevant projects you've managed.
✨Demonstrate Stakeholder Management
This role requires strong relationships across various functions. Share experiences where you've successfully collaborated with different teams or stakeholders. Emphasise your ability to communicate complex data insights in a way that resonates with non-technical audiences.
✨Prepare for Project Management Questions
Expect questions about your project management skills, especially regarding managing multiple MMM projects. Be ready to explain your approach to scheduling, prioritising tasks, and ensuring timely delivery of insights and optimisations.
✨Craft a Compelling Story
Your presentation and storytelling skills are crucial. Prepare to present a case study or example where you turned data into actionable insights. Practice how you would narrate this story, focusing on clarity and engagement to demonstrate your ability to simplify complex topics.
