At a Glance
- Tasks: Own social activation and content strategy, invent viral hooks, and build brand tribes.
- Company: Join L'Oréal, a leader in beauty with a commitment to diversity and inclusion.
- Benefits: Enjoy discounts on iconic brands, private health insurance, and enhanced family leave.
- Other info: Dynamic environment with excellent learning opportunities and career growth.
- Why this job: Be a creative powerhouse and set trends in social media while making a real impact.
- Qualifications: Experience in influencer marketing, social content creation, and strong team collaboration skills.
The predicted salary is between 50000 - 65000 £ per year.
Are you a social storyteller who lives for the "big idea"? We're looking for a creative powerhouse to own our social activation and content strategy. In this role, you won't just follow trends—you'll set them. From inventing viral hooks and building elite brand tribes to launching bold social commerce strategies on TikTok Shop, you will be the architect of our digital advocacy. If you have a sharp eye for talent and the creative spark to turn a moment into a movement, your next big career chapter starts here.
A DAY IN THE LIFE
- Own social activation & content strategy in line with brand calendar
- Invent the big social idea & hook as part of the wider campaign and media plan
- Identify the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
- Create content for advocacy/social only campaigns & boosting best content on paid media
Social Commerce
- Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
- Responsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team
- Boosting of trend-led pull content
- Ownership of reactive media pot to boost trend lead content
Relationships
- Own relationships with talent & agents that we use in paid campaigns
- Identify right talent - creation of brand tribes & tracking of influencer performance in Tracker for paid campaigns
- Paid performance reporting
- Driving performance of share of voice on social and reporting monthly
- Post campaign analysis of influencer campaigns via Traackr reporting
- Tracking & reporting of CPV / CPE & optimization of spends
WHO YOU ARE
- You have skills relating to influencer expertise, social content creation, social platform expertise such as reporting, new formats and managing talents
- Creative eye with attention to detail
- Passion for sharing socially relevant information
- Ability to work & updates are provided to key stakeholders
- Ability to show evidence of working in a fast paced and demanding workplace
- Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Understanding of social media management and analytics tools
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
How We Recruit
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
Senior Social Brand Manager - Consumer Products Division in London employer: L'OREAL GROUP
At L'Oréal, we pride ourselves on being a creative powerhouse where innovation meets inclusivity. As a Senior Social Brand Manager in our vibrant Consumer Products Division, you'll thrive in a dynamic work culture that champions collaboration and personal growth, supported by an industry-leading benefits package that includes generous discounts on our iconic brands, comprehensive health coverage, and extensive learning opportunities. Join us in setting trends and shaping the future of beauty while enjoying a workplace that values diversity and empowers you to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Brand Manager - Consumer Products Division in London
✨Tip Number 1
Get your social media game on point! Showcase your creativity by sharing your own content that aligns with the brand's vibe. Use platforms like TikTok and Instagram to demonstrate your storytelling skills and set trends.
✨Tip Number 2
Network like a pro! Connect with influencers and industry professionals on LinkedIn or through social media. Building relationships can open doors and help you find out about opportunities before they hit the job boards.
✨Tip Number 3
Be proactive! Don’t just wait for job postings—reach out directly to companies you admire. Send them a message expressing your interest in their work and how you could contribute to their social strategy.
✨Tip Number 4
Keep an eye on trends and analytics! Show that you’re not just a creative mind but also someone who understands the numbers behind social media success. Use tools to track performance and be ready to discuss your insights in interviews.
We think you need these skills to ace Senior Social Brand Manager - Consumer Products Division in London
Some tips for your application 🫡
Craft Your Story:We want to see your unique voice shine through in your application. Share your journey and experiences that led you to become the social storyteller you are today. Make it personal and engaging!
Showcase Your Creativity:Don’t just tell us about your skills—show us! Include examples of past campaigns or content strategies you've developed. We love seeing how you’ve turned ideas into impactful movements.
Tailor Your Application:Make sure your application aligns with our job description. Highlight your experience with social media management, influencer relationships, and any bold strategies you've implemented. We’re looking for a perfect fit!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it’s super easy and straightforward!
How to prepare for a job interview at L'OREAL GROUP
✨Know Your Social Storytelling
Dive deep into the world of social media storytelling. Familiarise yourself with recent campaigns that have gone viral and think about how you would have approached them differently. Be ready to discuss your own ideas for big social hooks that could resonate with the brand's audience.
✨Showcase Your Creative Process
Prepare to share your creative process during the interview. Bring examples of past campaigns you've worked on, highlighting how you identified talent and built brand tribes. This will demonstrate your ability to not just follow trends but to set them.
✨Understand Social Commerce
Brush up on the latest trends in social commerce, especially on platforms like TikTok. Be prepared to discuss how you would develop a bold social commerce strategy and what metrics you would use to measure success. Showing your knowledge here can really set you apart.
✨Be Ready to Collaborate
Since teamwork is key in this role, think of examples where you've successfully collaborated with others. Highlight your ability to work in fast-paced environments and how you support your team. This will show that you're not just a creative powerhouse, but also a great team player.
