At a Glance
- Tasks: Lead social content strategy and create viral campaigns on TikTok.
- Company: Join L'Oréal, a global beauty leader with a focus on innovation.
- Benefits: Enjoy discounts on top brands, private health insurance, and enhanced family leave.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Be the creative force behind trendsetting social strategies and impactful campaigns.
- Qualifications: Experience in influencer marketing and social media content creation.
The predicted salary is between 50000 - 65000 £ per year.
Are you a social storyteller who lives for the "big idea"? We're looking for a creative powerhouse to own our social activation and content strategy. In this role, you won't just follow trends—you'll set them. From inventing viral hooks and building elite brand tribes to launching bold social commerce strategies on TikTok Shop, you will be the architect of our digital advocacy. If you have a sharp eye for talent and the creative spark to turn a moment into a movement, your next big career chapter starts here.
A DAY IN THE LIFE
- Own social activation & content strategy in line with brand calendar
- Invent the big social idea & hook as part of the wider campaign and media plan
- Identify the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
- Create content for advocacy/social only campaigns & boosting best content on paid media
Social Commerce
- Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
- Responsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team
- Boosting of trend-led pull content
- Ownership of reactive media pot to boost trend lead content
Relationships
- Own relationships with talent & agents that we use in paid campaigns
- Identify right talent - creation of brand tribes & tracking of influencer performance in Tracker for paid campaigns
Paid performance reporting
- Driving performance of share of voice on social and reporting monthly
- Post campaign analysis of influencer campaigns via Traackr reporting
- Tracking & reporting of CPV / CPE & optimization of spends
WHO YOU ARE
- You have skills relating to influencer expertise, social content creation, social platform expertise such as reporting, new formats and managing talents
- Creative eye with attention to detail
- Passion for sharing socially relevant information
- Ability to work & updates are provided to key stakeholders
- Ability to show evidence of working in a fast paced and demanding workplace
- Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Understanding of social media management and analytics tools
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
How We Recruit
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
Senior Social Brand Lead | Consumer Products & TikTok in London employer: L'OREAL GROUP
At L'Oréal, we pride ourselves on being a creative powerhouse where innovative thinkers thrive. Our vibrant work culture fosters collaboration and inclusivity, offering exceptional benefits such as generous discounts on our iconic brands, comprehensive health support, and extensive learning opportunities to help you grow in your career. Join us in our London office, where you'll not only set trends but also be part of a diverse team that values every unique contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Brand Lead | Consumer Products & TikTok in London
✨Tip Number 1
Get your social media game on point! Start by showcasing your creativity and storytelling skills on platforms like TikTok. Share content that reflects your unique voice and style, and don’t forget to engage with your audience—this is how you build your brand tribe!
✨Tip Number 2
Networking is key! Connect with influencers and talent in the industry. Attend events, join online communities, and don’t be shy about reaching out to people you admire. Building relationships can open doors to opportunities you might not even know exist.
✨Tip Number 3
Stay ahead of the trends! Follow industry leaders and keep an eye on what’s hot in social media. Use this knowledge to create content that not only resonates but also sets trends. Remember, it’s all about being the architect of your digital advocacy!
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Tailor your application to highlight your experience with social commerce and influencer marketing. Show us how you can bring that creative spark to our team!
We think you need these skills to ace Senior Social Brand Lead | Consumer Products & TikTok in London
Some tips for your application 🫡
Craft Your Story:We want to hear your unique voice! When writing your application, think about how you can showcase your creativity and storytelling skills. Share examples of past campaigns or content strategies that highlight your ability to set trends and engage audiences.
Showcase Your Social Savvy:Make sure to demonstrate your expertise in social media platforms, especially TikTok. Highlight any experience you have with social commerce strategies and influencer collaborations. We love seeing how you've turned ideas into impactful movements!
Be Data-Driven:We appreciate candidates who can back up their creative ideas with data. Include any metrics or performance reports from previous campaigns to show how your strategies have driven success. This will help us see your analytical side!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at L'OREAL GROUP
✨Know Your Social Storytelling
Dive deep into the world of social media storytelling. Familiarise yourself with recent campaigns that have gone viral, especially on TikTok. Be ready to discuss how you would create a 'big idea' for the brand and what hooks you think would resonate with the audience.
✨Showcase Your Creative Process
Prepare to share your creative process in developing content strategies. Bring examples of past work where you've invented engaging social ideas or built brand tribes. This will demonstrate your ability to think outside the box and lead innovative campaigns.
✨Understand Social Commerce
Brush up on the latest trends in social commerce, particularly on platforms like TikTok Shop. Be prepared to discuss how you would identify top social sellers and align them with key calendar moments. Showing your knowledge here can set you apart as a candidate who’s ahead of the curve.
✨Build Relationships with Talent
Highlight your experience in managing relationships with influencers and talent agents. Discuss how you’ve successfully identified and collaborated with key figures in previous campaigns. This will show that you not only understand the importance of these relationships but also know how to leverage them effectively.
