Senior E-Activation Manager in London

Senior E-Activation Manager LDB reports into the Ecommerce Director, working hand‑in‑hand with the CDO, Commercial and Brand Teams. You will be the strategic lead for online activation of our dermatological brands (La Roche-Posay, CeraVe, Vichy and SkinCeuticals) across Key Pure Player, O&O and DTC accounts, ensuring we bridge medical credibility with digital performance to drive sell‑out and market share.

A DAY IN THE LIFE

• Online Activation Strategy: Work directly with the Commercial, CDO and Brand teams to identify the key opportunities to accelerate our brands online through activation excellence, and deliver cutting edge and best in class consumer shopping experiences with our key retail partners.
• Medical Category Elevation: Drive + elevate the Dermatological Category Online: Be obsessed with driving the Medical Equity of our brands. Implement the dermatological category expression and engage retail partners on cross‑channel activation across our online retailers to win share.
• Shopper Insight + Performance Management: Proactively monitor and analyse the latest ecommerce shopper insights, trends and performance data, benchmarking against the competition to inform ongoing plan adaptation. Deliver actionable insights on key initiatives; including key retailer moments, tentpole activations and new launches.
• End‑to‑End Category Campaign Eventing: Develop, lead & execute Multi‑Brand Medical Eventing strategies - leading with consumer insight to deliver full‑funnel executions that drive both consumer acquisition and retention, maximizing key retailer moments by collaborating closely with internal teams. Securing and aligning resources & budgets behind our strategies to ensure we have the fuel to win.
• Cross‑Functional Leadership: This role will champion effective collaboration with Retail Media, Advocacy, Marketing, and Commercial teams to deliver integrated campaigns that drive transversal KPIs, ensuring alignment of paid media and on‑site investments with key activation moments, hero selections, brand moments and new product launches.
• Content + PDP excellence: Develop an understanding of best‑in‑class PDP content to establish always on merchandising + ecommerce content excellence. Maintaining specific focus on launch excellence and on‑going performance optimisation. Monitor the health of our online PDPs through our owned tools - across KPIS such as R&R, retail readiness, CVR, AOV, organic SOV, product rank.
• Strategic Impact & Team Contribution: As a senior leader within the team, you will be instrumental in upskilling, owning, and delivering workstreams and projects designed to drive our ecommerce business and division - actively contributing to divisional forums, leveraging your expertise to foster improved outcomes.

WHO YOU ARE

• An Ecommerce + Digital Expert: You have deep knowledge of ecommerce KPIs and the levers that drive sell‑out in a skincare environment. You are digitally fluent with prior experience in digital marketing, e‑commerce, and broader online core competencies. You are eager to leverage your skills and knowledge in a fast paced environment.
• Consumer Obsessed: You stay ahead of ecommerce innovation, and shopper trends to identify new ways to innovate and improve the consumer journey.
• Strategic, Analytical + Data Driven: You are a highly analytical and strategic thinker, passionate about driving online growth, understanding performance opportunities and delivering action. You are a data‑driven decision‑maker, adept at extracting actionable insights and adapting strategies to maximize impact.
• Communicative & Collaborative: A strong communicator with excellent presentation skills, you excel at collaborating across functions, influencing stakeholders, working directly with retail partners and aligning teams towards shared goals.
• Proactive & Innovative: You are comfortable taking ownership, driving results, and navigating the complexities of the digital marketplace. You are a forward‑thinking innovator, constantly seeking opportunities to enhance our online presence and stay ahead of the curve.

WHAT WE OFFER

Our industry‑leading award‑winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money‑saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top‑notch leadership programs and monthly expert talks. And there's lots more too!

EEO STATEMENT

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage or any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.