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For Companies At a Glance
- Tasks: Lead B2B CRM activities and create dynamic campaign plans for iconic brands.
- Company: Join L'Oréal, a leader in professional beauty with a focus on innovation.
- Benefits: Enjoy competitive pay, discounts on top brands, and comprehensive health benefits.
- Other info: Be part of a diverse team that values inclusion and personal growth.
- Why this job: Make an impact in the beauty industry while developing your CRM expertise.
- Qualifications: Experience in customer personalisation, CRM principles, and data analysis required.
The predicted salary is between 50000 - 60000 ÂŁ per year.
As the CRM Manager for our Professional Products Division, you will be the UKI champion for Salesforce Marketing Cloud, transforming complex data into sophisticated B2B lifecycle programs. Leveraging iconic brands like Kérastase and L'Oréal Professionnel, you will drive strategic, data‑led campaigns that build customer loyalty and define the future of professional beauty at L'Oréal.
A DAY IN THE LIFE
- Drive the planning and execution of B2B CRM activities, ensuring coordination with key stakeholders including brands, commercial, operations and IT.
- Create data‑led dynamic campaign plans and bespoke lifecycle programmes to target key cohorts of customers; increasing relevancy and engagement of the direct channels, building customer loyalty and targeting business objectives.
- Collaborate with internal insights to leverage learnings and behavioural opportunities within CRM and to build advanced data segments.
- Initiate test and learn strategies to optimise customer journeys and increase engagement and conversion rates.
- Help to build CRM best‑practice toolkits to cascade and share cross‑market with Zone/Global support.
- Help to manage the hygiene quality of the B2B CRM database including offering solutions for the integration of new data sets.
- Be the UKI DDX champion, working with the agency to explore and leverage new tech & AI capabilities to advance the channel deliverables (i.e. Email, SMS & WhatsApp).
- Be one of the divisional GDPR champions. Regularly liaising with Legal and DPO (Data Protection Officer) to ensure we are legally watertight.
WHO YOU ARE
- Experience in customer personalisation and segmentation strategies, as well as demonstrable customer‑centric thinking.
- A strong understanding of CRM principles and best practice, customer lifecycle management and experience with CRM platforms and tools.
- A data‑orientated mindset, with the ability to interpret complex data sets to drive business initiatives and transform goals into digital activations.
- Experience managing a complex portfolio of omni‑channel journeys and prioritising roadmaps based on effort and value.
- Excellent stakeholder management, with the ability to work and influence across multiple business functions to achieve objectives and drive results.
- Strategic and commercial, capable of critical thinking and creative problem solving.
- High organisation skills and process orientation.
- An excellent understanding of consent and preference data capture and Data Protection Legislation.
WHAT WE OFFER
Our industry‑leading award‑winning benefits package shows how much we value our people. We know they are at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money‑saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top‑notch leadership programs and monthly expert talks. And there's lots more too!
HOW WE RECRUIT
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.
CRM Manager - Professional Products Division in London employer: L'OREAL GROUP
Contact Detail:
L'OREAL GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Professional Products Division in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM successes and data-driven campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their CRM strategies and think about how you can contribute to their goals. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace CRM Manager - Professional Products Division in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with Salesforce Marketing Cloud and any data-led campaigns you've executed. We want to see how you can transform complex data into engaging customer journeys!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for customer personalisation and segmentation strategies. Tell us why you're excited about working with iconic brands like Kérastase and L'Oréal Professionnel.
Showcase Your Data Skills: Since this role is all about data, make sure to highlight your data-oriented mindset. Share examples of how you've interpreted complex data sets to drive business initiatives and improve customer engagement. We love numbers as much as we love beauty!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at L'Oréal!
How to prepare for a job interview at L'OREAL GROUP
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM principles and best practices. Be ready to discuss how you've used data to drive customer engagement in previous roles, especially with platforms like Salesforce Marketing Cloud.
✨Showcase Your Data Skills
Prepare to demonstrate your ability to interpret complex data sets. Think of specific examples where you've transformed data into actionable insights or campaigns that increased customer loyalty and engagement.
✨Stakeholder Management is Key
Be ready to talk about your experience working with various stakeholders. Highlight instances where you've successfully collaborated across departments to achieve business objectives, as this role requires excellent communication and influence.
✨Understand GDPR and Data Protection
Familiarise yourself with GDPR regulations and data protection legislation. Be prepared to discuss how you've ensured compliance in past roles, as this is crucial for the CRM Manager position.