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- Tasks: Lead digital influence strategies and empower advocacy communities at L'Oréal UKI.
- Company: Join L'Oréal, a leader in beauty and innovation with a commitment to diversity.
- Benefits: Enjoy competitive pay, discounts on iconic brands, and comprehensive health benefits.
- Other info: Dynamic work environment with opportunities for professional growth and learning.
- Why this job: Shape the future of digital marketing and make a real impact in the beauty industry.
- Qualifications: Experience in advocacy, influencer marketing, and a passion for social media trends.
The predicted salary is between 60000 - 80000 £ per year.
Are you a visionary and data-driven leader ready to redefine the landscape of digital influence? L'Oréal UKI is seeking a Senior Advocacy & Influence Manager to be a pivotal force within our Chief Digital Marketing Office (CDMO). Reporting to the UKI Advocacy & Influencer Director, you'll be at the forefront of shaping our social platform strategy, championing cultural relevance, and empowering our advocacy community to excel, ensuring L'Oréal remains innovative and impactful across every digital touchpoint.
A DAY IN THE LIFE
- You will be the key L'Oreal UKI Advocacy Lead for social platforms, ensuring platform tools are fully embedded and utilised across our agency partners. Manage platform pilots to deliver the strongest data-driven sourcing and efficiency.
- Trend Lead: Champion Cultural Fluency & Relevance, and Integrate Competitor Insights
- Lead initiatives to identify, analyse, and integrate emerging trends and cultural nuances into advocacy framing.
- Drive the development of strategies that embed cultural relevance, ensuring our advocacy efforts resonate authentically with diverse audiences.
- Facilitate the sharing of best practices and competitor insights from social media, influencer marketing to drive innovative and scalable ideas across the Division and Group.
- Integrate and disseminate external best practices, focusing on maintaining cultural relevance and competitive advantage.
- Lead Platform Partnerships & Testing for Innovation
- Act as the primary lead for critical social media channels (TikTok, Snapchat, YouTube, Instagram/Meta), overseeing platform strategy and optimising engagement.
- Spearhead platform tests and pilot new features to continuously innovate our approach to content and influencer partnerships, ensuring maximum return on investment.
- Own Platform level playbook creation, utilising group & platform data and implementing.
- Category Advocacy Lead for New Incremental Growth Opportunities
- Drive the framing and implementation of playbooks for new incremental advocacy targets, ensuring alignment with divisional and brand objectives.
- Collaborate closely on the Consumer Market Intelligence Teams serve as a key CMI lead contact, ensuring advocacy insights are integrated into broader business strategies.
- Develop and implement specific upskilling programs and provide specialised training focused on empowering advocacy teams.
- Organise and lead dedicated upskilling days for the Advocacy & Influence community, focusing on new content focuses and platform best practices.
- Ensure all advocacy briefings are conducted with excellence, aligning with playbook frameworks and new target strategies.
WHO YOU ARE
- Proven operational experience in advocacy, influence, community or owned social strategies. Experience working with agency briefing, management and creator campaigns is required.
- A drive to develop our Social, Advocacy & Influencer strategy - Gaining Fairshare across all platforms, to develop and evolve our advocacy and influencer strategies.
- Proficiency in social & influencer marketing, a strong knowledge of social media platforms and trends, and a strong passion for digital communities and online subcultures.
- A proven track record within influencer marketing - identifying the right partnerships, audiences and platforms that fit the brand values and objectives.
- Experience working with consumer data to pull insight to formulate creative concepts that cut through the noise of social.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Equal Opportunity Employer
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
Advocacy & Influence Measurement Manager - Platforms & Category in London employer: L'OREAL GROUP
Contact Detail:
L'OREAL GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advocacy & Influence Measurement Manager - Platforms & Category in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This is your chance to shine and demonstrate how you can add value to the team at L'Oréal.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their advocacy strategies and be ready to discuss how you can contribute to their goals. Tailor your answers to reflect their values and mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the L'Oréal family.
We think you need these skills to ace Advocacy & Influence Measurement Manager - Platforms & Category in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in advocacy and influence. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills: Since this role is all about being data-driven, include specific examples of how you've used data to drive decisions in past roles. We love numbers, so if you can quantify your impact, even better!
Be Authentic: We’re looking for someone who understands cultural relevance and can connect with diverse audiences. Share your personal insights or experiences that demonstrate your passion for digital communities and online subcultures.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at L'OREAL GROUP
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, and YouTube. Familiarise yourself with their unique audiences and how they can be leveraged for advocacy. This will show your potential employer that you’re not just a follower but a leader in digital influence.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you’ve analysed consumer insights to create impactful strategies. Being able to demonstrate your data-driven mindset will resonate well with the hiring team.
✨Cultural Relevance is Key
Be ready to talk about how you’ve integrated cultural nuances into your previous campaigns. Share specific examples where you’ve successfully aligned advocacy efforts with current trends or cultural moments. This will highlight your ability to connect authentically with diverse audiences.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to advocacy and influencer marketing. Think through potential scenarios in advance and prepare your responses. This will help you articulate your thought process and problem-solving skills during the interview.