Advocacy & Influence Lead - Beauty & Lifestyle Brand in London

We’re looking for a dynamic, strategically minded Advocacy & Influence Lead to own and elevate our advocacy, influencer, and social commerce strategy. This role sits at the intersection of brand, media, and culture — responsible for driving influence, earned visibility, and social performance across all platforms, shaping how our brands show up and connect with consumers. As a key member of the brand leadership team, you’ll lead the end-to-end advocacy strategy — from influencer partnerships and creator content to retail media, social commerce, and full-funnel amplification. You’ll combine sharp strategic thinking with creative instinct, balancing data and storytelling to deliver measurable business impact.

A DAY IN THE LIFE

• Lead the advocacy and influence strategy across the brand, through a best-in-class influencer and creator ecosystem across omni-channel marketing estates including harmonising the B2C & B2B programmes.
• Build and manage a high-performing team covering influencer marketing, advocacy, and social content.
• Develop integrated campaigns across owned, earned, and paid channels — ensuring influencer activations ladder up to brand strategy and performance goals.
• Collaborate cross-functionally with Brand, Media, E‑commerce, and Retail teams to align on strategy, KPIs, and execution excellence.
• Oversee content creation and amplification, from briefing and production through to measurement and optimisation.
• Manage large-scale budgets with clear ROI accountability across influencer, content, and social media investments.
• Drive social commerce growth, integrating advocacy into retailer ecosystems.
• Steer local execution of global campaigns, ensuring brand equity, consistency, and local market relevance.
• Build senior stakeholder confidence, presenting strategies, creative ideas, and results to leadership teams.
• Manage Global Spokesperson Activations & End to End communications.
• Plan strategic experiential eventing and manage agencies to deliver best in class, relevant brand experiences.
• Champion innovation, identifying new platforms, creators, and partnerships that drive cultural and business impact.

Who You Are

• Proven experience in agency or in‑house in advocacy, influencer, or social media leadership within a beauty, fashion, or lifestyle brand.
• Proven ability to lead strategy and execution across influencer, earned, owned, and paid media.
• Deep understanding of the modern media mix, including retail media, performance, and social commerce.
• Experienced in managing large budgets and delivering ROI‑driven influencer programs.
• Creative thinker with strong strategic, analytical, and stakeholder management skills.
• Confident team leader, capable of inspiring and developing talent in a fast‑moving environment.
• Strong understanding of global campaign deployment and local market adaptation.
• Passion for beauty, culture, and innovation — with a pulse on what’s next in social and digital.
• Experience of working with professional hairdressers, salons, MUA’s and derms.

What We Offer

Our industry‑leading award‑winning benefits package shows how much we value our people. We know they’re at the heart of L’Oréal’s success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money‑saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L’Oréal. We’ll help you master your role, build skills, and access top‑notch leadership programs and monthly expert talks. And there’s lots more too!

How We Recruit

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.