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- Tasks: Lead online community engagement and influencer strategies for Lancôme.
- Company: Join L'Oréal, a global leader in beauty with a commitment to inclusivity and innovation.
- Benefits: Enjoy discounts on luxury brands, private health insurance, and generous family leave.
- Why this job: Be part of a dynamic team shaping the future of beauty while making a social impact.
- Qualifications: Passion for social media and community management; knowledge of consumer trends is a plus.
- Other info: This is a fixed-term contract until December 2025.
The predicted salary is between 36000 - 60000 £ per year.
Community Manager – Fixed Term Contract until December 2025
L’Oréal is seeking a passionate Community Manager to build and nurture thriving online communities. If you love social media and connecting with people, apply now!
A DAY IN THE LIFE
- Build and own consumer and community engagement strategy on social channels in line with consumer insights and trends.
- Manage consumer interaction (in collab with the agency – if applicable).
- Fuel UGC strategy to increase brand SOE and SOI. Drive influencer engagement on brands, products, and animations according to the marketing team’s priorities.
- Define and execute community outreach strategy to insert the brand into the category conversation and community in conjunction with the Marketing team.
- Identify potential content to be amplified and signal to the Marketing & Media teams to boost.
- Ensure all the campaigns have holistic consumer journey experience, consistent set-up and best in class delivery, ideating content where owned social channels exist.
- Be Influencer Relationships expert. Collaborate with the Marketing team to build the strategy, using data to identify new communities and influencers.
- Be responsible for social media reporting and deep dives for the brand – share relevant learnings with the wider team (incl. Global teams).
- Constantly seek to innovate through strategies or technology.
- Own and manage all community reporting and budget – controlling files.
MY DELIVERABLES/OUTCOMES ARE:
- Brand community strategy (owned and earned)
- Influencer Relationships strategy and management; recruitment and retention of influencers
- Excellence in execution, brand affinity, tone of voice
- Briefs for the agency (annual, campaign)
- Reporting & trend spotting
I HAVE IN-DEPTH KNOWLEDGE OF:
- UK & Ireland A&I landscape and competitor activity
- Consumer trends and segmentation (targets groups, needs)
- Community management metrics
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they’re at the heart of L’Oréal’s success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritize what matters most.
Learning is in our DNA at L’Oréal. We’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there’s lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
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Community Manager - Lancôme (FTC Until) employer: L'OREAL GROUP
Contact Detail:
L'OREAL GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Community Manager - Lancôme (FTC Until)
✨Tip Number 1
Familiarize yourself with the latest trends in community management and social media engagement. Follow industry leaders and brands similar to Lancôme to understand their strategies and how they connect with their audiences.
✨Tip Number 2
Engage actively on social media platforms where Lancôme has a presence. Comment, share, and create content that resonates with the brand's values and aesthetics to showcase your passion and understanding of their community.
✨Tip Number 3
Network with influencers and community managers in the beauty industry. Attend events or webinars to build relationships and gain insights into effective community engagement strategies that you can bring to the role.
✨Tip Number 4
Stay updated on consumer behavior and preferences in the UK & Ireland market. Use this knowledge to propose innovative ideas for community outreach and engagement that align with Lancôme's brand identity.
We think you need these skills to ace Community Manager - Lancôme (FTC Until)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Community Manager position at L'Oréal. Understand the key responsibilities and required skills, especially around community engagement and influencer relationships.
Tailor Your CV: Customize your CV to highlight relevant experience in community management, social media strategy, and consumer engagement. Use specific examples that demonstrate your ability to build and nurture online communities.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for beauty and community management. Mention how your background aligns with L'Oréal's values and the specific goals of the Community Manager role.
Showcase Your Knowledge: In your application, include insights about the UK & Ireland A&I landscape and consumer trends. This will show that you are knowledgeable about the market and can contribute valuable insights to the team.
How to prepare for a job interview at L'OREAL GROUP
✨Show Your Passion for Community Engagement
Make sure to express your enthusiasm for building and nurturing online communities. Share examples of how you've successfully engaged with consumers on social media and highlight any innovative strategies you've implemented.
✨Demonstrate Knowledge of Consumer Trends
Be prepared to discuss current consumer trends and insights, particularly in the UK and Ireland market. Show that you understand the target groups and their needs, and how this knowledge can inform community management strategies.
✨Highlight Your Influencer Relationship Skills
Since influencer engagement is a key part of the role, come ready to talk about your experience in managing influencer relationships. Discuss how you've recruited and retained influencers in the past and the impact it had on brand visibility.
✨Prepare for Data-Driven Discussions
L'Oréal values data-driven decision-making, so be ready to discuss how you've used metrics to inform your community management strategies. Bring examples of reports or analyses you've conducted that led to actionable insights.
