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- Tasks: Lead digital influence strategies and empower advocacy communities at L'Oréal.
- Company: Join L'Oréal UKI, a leader in beauty and innovation.
- Benefits: Enjoy competitive pay, discounts on iconic brands, and comprehensive health benefits.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Shape the future of social media marketing and drive cultural relevance.
- Qualifications: Experience in advocacy, influencer marketing, and a passion for digital communities.
The predicted salary is between 60000 - 80000 £ per year.
Are you a visionary and data-driven leader ready to redefine the landscape of digital influence? L'Oréal UKI is seeking a Senior Advocacy & Influence Manager to be a pivotal force within our Chief Digital Marketing Office (CDMO). Reporting to the UKI Advocacy & Influencer Director, you'll be at the forefront of shaping our social platform strategy, championing cultural relevance, and empowering our advocacy community to excel, ensuring L'Oréal remains innovative and impactful across every digital touchpoint.
A DAY IN THE LIFE
- You will be the key L'Oreal UKI Advocacy Lead for social platforms, ensuring platform tools are fully embedded and utilised across our agency partners.
- Manage platform pilots to deliver the strongest data-driven sourcing and efficiency, ensuring we are always at the forefront of the social industry.
- Trend Lead: Champion Cultural Fluency & Relevance, and Integrate Competitor Insights
- Lead initiatives to identify, analyse, and integrate emerging trends and cultural nuances into advocacy framing.
- Drive the development of strategies that embed cultural relevance, ensuring our advocacy efforts resonate authentically with diverse audiences.
- Facilitate the sharing of best practices and competitor insights from social media, influencer marketing to drive innovative and scalable ideas across the Division and Group.
- Integrate and disseminate external best practices, focusing on maintaining cultural relevance and competitive advantage.
- Act as the primary lead for critical social media channels (TikTok, Snapchat, YouTube, Instagram/Meta), overseeing platform strategy and optimising engagement.
- Spearhead platform tests and pilot new features to continuously innovate our approach to content and influencer partnerships, ensuring maximum return on investment.
- Own Platform level playbook creation, utilising group & platform data.
- Drive the framing and implementation of playbooks for new incremental advocacy targets, ensuring alignment with divisional and brand objectives.
- Collaborate closely on the Consumer Market Intelligence Teams serve as a key CMI lead contact, ensuring advocacy insights are integrated into broader business strategies.
- Develop and implement specific upskilling programs and provide specialised training focused on empowering advocacy teams.
- Organise and lead dedicated upskilling days for the Advocacy & Influence community, focusing on new content focuses and platform best practices.
- Ensure all advocacy briefings are conducted with excellence, aligning with playbook frameworks and new target strategies.
WHO YOU ARE
- Proven operational experience in advocacy, influence, community or owned social strategies.
- Experience working with agency briefing, management and creator campaigns is required.
- A drive to develop our Social, Advocacy & Influencer strategy - Gaining Fairshare across all platforms, to develop and evolve our advocacy and influencer strategies.
- Proficiency in social & influencer marketing, a strong knowledge of social media platforms and trends, and a strong passion for digital communities and online subcultures.
- A proven track record within influencer marketing - identifying the right partnerships, audiences and platforms that fit the brand values and objectives.
- You will be required to elevate and upskill the Advocacy community on best-practice across Advocacy Marketing.
- Experience working with consumer data to pull insight to formulate creative concepts that cut through the noise of social.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Equal Opportunity Employer
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.
Advocacy & Influence Measurement Manager - Platforms & Category employer: L'OREAL GROUP
Contact Detail:
L'OREAL GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advocacy & Influence Measurement Manager - Platforms & Category
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your work in advocacy and influence. Include case studies, campaigns you've managed, and any data-driven results you've achieved. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their advocacy strategies and think about how you can contribute. Be ready to discuss trends in social media and influencer marketing, and come armed with ideas that align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Plus, applying directly shows your enthusiasm and commitment to joining our team at L'Oréal.
We think you need these skills to ace Advocacy & Influence Measurement Manager - Platforms & Category
Some tips for your application 🫡
Show Your Passion for Digital Influence: When you're writing your application, let your enthusiasm for digital influence shine through! Share specific examples of how you've engaged with social platforms and what excites you about the future of advocacy in the digital space.
Tailor Your Experience to the Role: Make sure to highlight your relevant experience in advocacy and influencer marketing. Use keywords from the job description to demonstrate that you understand what L'Oréal is looking for and how your background aligns with their needs.
Be Data-Driven: Since this role is all about data-driven strategies, include any metrics or results from your previous work that showcase your ability to analyse trends and drive successful campaigns. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us that you're serious about joining our team!
How to prepare for a job interview at L'OREAL GROUP
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like TikTok, Instagram, and YouTube. Familiarise yourself with how these platforms can be leveraged for advocacy and influencer marketing, as this will show your potential employer that you’re not just a follower but a leader in digital influence.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how you’ve analysed consumer insights or social media metrics to inform your strategies. This will demonstrate your ability to be data-driven, which is crucial for the role.
✨Cultural Relevance is Key
Be ready to talk about how you’ve integrated cultural trends into your advocacy strategies. Think of specific examples where you’ve successfully resonated with diverse audiences. This will highlight your understanding of cultural fluency, which is essential for the position.
✨Prepare for Scenario Questions
Anticipate questions that ask how you would handle specific challenges related to advocacy and influencer partnerships. Practise articulating your thought process and decision-making skills in these scenarios, as it will showcase your strategic thinking and problem-solving abilities.