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For Companies At a Glance
- Tasks: Lead social brand strategies and manage influencer campaigns for exciting marketing projects.
- Company: Join L’Oréal, a global beauty leader with a commitment to inclusivity and sustainability.
- Benefits: Enjoy perks like discounts on top brands, private health insurance, gym discounts, and mental health support.
- Why this job: Be part of a creative team that drives impactful social campaigns and shapes brand narratives.
- Qualifications: Experience in influencer marketing, social content creation, and strong communication skills are essential.
- Other info: We value diversity and welcome applicants from all backgrounds to fuel our innovative culture.
The predicted salary is between 43200 - 72000 £ per year.
A DAY IN THE LIFE
- Campaigns & Content
- Support marketing team with talent management for local campaign shoots
- Own social activation & content strategy in line with brand calendar
- Invent the big social idea & hook as part of the wider campaign and media plan
- Identify the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
- Create content for advocacy/social-only campaigns & boost best content on paid media
- Build a bold social commerce strategy on TikTok Shop, identifying top social sellers and aligning activation with key calendar moments driven by NPD and social gems
- Responsible for Amazon Prime Day plans and activation – selecting key influencers, products, and messaging in collaboration with the e.com activation team
- Own reactive media pot to boost trend-led content
- Manage relationships with talent & agents used in paid campaigns
- Identify the right talent – creation of brand tribes & tracking influencer performance in Tracker for paid campaigns
- Drive social share of voice performance and report monthly
- Post-campaign analysis of influencer campaigns via Traackr reporting
- Track & report CPV / CPE & optimize spends
Who You Are
- Skills in influencer marketing, social content creation, social platform expertise, reporting, new formats, and talent management
- Creative eye with attention to detail
- Passion for sharing socially relevant information
- Ability to work and communicate effectively with key stakeholders
- Experience working in fast-paced, demanding environments
- Team player who collaborates and supports the wider team
- Proficient in creating and maintaining an authentic brand voice across social platforms
- Understanding of social media management and analytics tools
What We Offer
Our industry-leading benefits package reflects how much we value our people. Enjoy perks like discounts on brands like YSL, CeraVe, Armani, Kiehl's, Garnier, private medical and dental insurance, gym discounts, mental health support, family leave, and fertility leave. We also support your growth with training, leadership programs, and expert talks.
Who We Are
L’Oréal operates in 150 markets worldwide, dedicated to creating beauty that moves the world. As the industry leader with €29 billion in sales, we are committed to inclusivity, sustainability, and making a positive impact globally. Our portfolio includes iconic brands like L’Oréal Paris, Maybelline New York, Garnier, and NYX, among others.
How We Recruit
We are committed to diversity, equity, and inclusion, welcoming candidates of all backgrounds and perspectives. We believe that our differences fuel innovation and creativity, making us stronger and more impactful.
Senior Social Brand Manager - CPD (London) employer: l'Oréal
Contact Detail:
l'Oréal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Brand Manager - CPD (London)
✨Tip Number 1
Familiarise yourself with the latest trends in social media and influencer marketing. Being able to discuss current campaigns or viral content during your interview will show that you're not only knowledgeable but also passionate about the industry.
✨Tip Number 2
Network with professionals in the beauty and social media sectors. Attend industry events or join relevant online communities to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 3
Prepare to showcase your creative ideas for social campaigns. Think of innovative concepts that align with L’Oréal's brand values and be ready to present them during your discussions, demonstrating your ability to think outside the box.
✨Tip Number 4
Research L’Oréal’s recent social media initiatives and campaigns. Understanding their approach and being able to articulate how you can contribute to their goals will set you apart as a candidate who is genuinely interested in the company.
We think you need these skills to ace Senior Social Brand Manager - CPD (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, influencer marketing, and content creation. Use keywords from the job description to demonstrate that you meet the specific requirements for the Senior Social Brand Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and brand management. Share specific examples of past campaigns you've worked on, particularly those involving talent management and social commerce strategies, to showcase your expertise.
Showcase Your Creativity: Since the role requires a creative eye, consider including a portfolio or links to successful campaigns you've managed. Highlight any innovative ideas you've implemented that align with the responsibilities outlined in the job description.
Highlight Your Analytical Skills: Emphasise your experience with reporting and analytics tools. Mention any specific metrics you've tracked in previous roles, such as CPV or CPE, to demonstrate your ability to optimise campaign performance effectively.
How to prepare for a job interview at l'Oréal
✨Showcase Your Creativity
As a Senior Social Brand Manager, creativity is key. Prepare to discuss your past campaigns and how you developed unique social ideas. Bring examples of your work that highlight your creative thinking and ability to engage audiences.
✨Know Your Influencers
Familiarise yourself with current influencers in the beauty industry, especially those who align with the brands you'll be working with. Be ready to discuss how you would select and manage talent for campaigns, as well as how to track their performance.
✨Understand Social Commerce
Since this role involves building a social commerce strategy, brush up on TikTok Shop and other platforms. Be prepared to share your thoughts on how to leverage social selling and what trends you see emerging in the market.
✨Demonstrate Analytical Skills
The role requires reporting and analysis of campaign performance. Be ready to discuss your experience with analytics tools and how you've used data to optimise campaigns in the past. Highlight any specific metrics you've tracked and how they influenced your strategies.
