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For Companies At a Glance
- Tasks: Shape brand strategies and drive consumer engagement for Garnier's skincare line.
- Company: Join L’Oréal, a leader in beauty and innovation.
- Benefits: Enjoy an award-winning benefits package and discounts on top brands.
- Why this job: Be a visionary marketer and make a real impact in a fast-paced environment.
- Qualifications: Strong analytical skills and experience in a dynamic sales setting.
- Other info: Collaborative culture with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Senior Product Brand Manager – Garnier (Skincare) at L’Oréal
Are you a visionary brand marketer ready to shape the future? Join our agile team to architect cutting-edge brand strategies, revolutionize media engagement, champion deep consumer insights, and drive sustainable performance for a leading brand in a fast-paced, collaborative environment.
Overview
Senior Product Brand Manager – Garnier (Skincare). You will work with the BRAND 3.0 marketing team in the UK and liaise with DMI & Zone teams overseas to develop the brand strategy and 3-year vision with the Business Brand Line (BBL) and ensure all marketing touchpoints are activated in line with long-term strategy.
Responsibilities
- Determine media strategy working closely with media agencies; develop a clear point of view on BETs and use tools such as BETIQ for media mix modelling.
- Lead digital transformation with an emphasis on advocacy acceleration.
- Collaborate with CMI to continuously improve understanding of the consumer and harness consumer & shopper data to improve marketing effectiveness.
- Work with the creative agency on insight-led local media creatives and content shoots.
- Engage with consumers at all levels, from senior management to retailers and agency partners.
- Master tools such as Nielsen/IRI to understand category shifts and trends; contribute to international brand development and launches with a 3-year strategic vision.
- Coordinate with UKI legal and scientific teams to ensure marketing material is compliant and enable compelling product claims.
- Track brand performance and financial objectives; contribute to establishing brand budgets and financial goals; own A&P spend and manage the P&L with GM and REX targets.
Qualifications / Who You Are
- Highly numerate and strong analytical skills
- Strong written and verbal communication skills
- Excellent presentation skills
- Strong negotiation skills
- Experience in a fast-paced sales environment
- High organizational ability with prioritization skills
What We Offer
Industry-leading, award-winning benefits package. Perks include money-saving offers, private medical and dental insurance, discounted gym memberships, enhanced pension, and family leave including up to 4 weeks of paid fertility leave. You’ll also enjoy employee discounts on brands like YSL, CeraVe, Armani, Kiehl’s and Garnier, and access to leadership programs and expert talks.
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Senior Product Brand Manager - Garnier employer: l'Oréal
Contact Detail:
l'Oréal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Brand Manager - Garnier
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at L’Oréal or similar brands. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in interviews! Prepare examples of how you've driven brand strategies or improved consumer insights. We want to see your passion and expertise shine through.
✨Tip Number 3
Research is key! Know Garnier’s latest campaigns and be ready to discuss how you can contribute to their vision. This shows you're genuinely interested and proactive.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Product Brand Manager - Garnier
Some tips for your application 🫡
Show Your Brand Passion: When you're crafting your application, let your passion for brand marketing shine through. We want to see how you can shape the future of Garnier and what unique insights you bring to the table.
Tailor Your Experience: Make sure to highlight your relevant experience in a fast-paced sales environment. We’re looking for someone who can navigate challenges and drive results, so connect your past roles to the responsibilities listed in the job description.
Be Data-Driven: Since this role involves a lot of analytical skills, don’t shy away from showcasing your ability to work with data. Mention any tools or methodologies you've used to understand consumer behaviour and improve marketing effectiveness.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Garnier!
How to prepare for a job interview at l'Oréal
✨Know Your Brand Inside Out
Before the interview, dive deep into Garnier's brand values, recent campaigns, and product lines. Understanding their vision and how they position themselves in the skincare market will help you articulate how your experience aligns with their goals.
✨Showcase Your Analytical Skills
Since the role requires strong analytical abilities, be prepared to discuss specific examples where you've used data to drive marketing decisions. Bring along insights from tools like Nielsen or IRI that you've worked with, and be ready to explain how you’ve leveraged consumer data to improve brand performance.
✨Prepare for Creative Collaboration
This position involves working closely with creative agencies. Think of instances where you've successfully collaborated on campaigns or projects. Be ready to share how you’ve contributed to insight-led creatives and how you can bring that experience to the Garnier team.
✨Master Your Presentation Skills
As a Senior Product Brand Manager, you'll need to present ideas clearly and persuasively. Practice your presentation skills ahead of time, focusing on how to convey your strategic vision for the brand effectively. Consider using visuals or examples to make your points more engaging.