Product Brand Manager - SkinCeuticals

Overview

Are you a visionary brand builder with a passion for dermo-cosmetics and a knack for driving strategic growth? We\’re searching for an entrepreneurial and dynamic marketing professional to take the reins, leading annual franchise plans, orchestrating impactful new launches, and cultivating strong market presence. If you\’re a data-driven innovator who thrives on transforming consumer insights into captivating campaigns, excels at cross-functional collaboration, and can energize diverse audiences with a compelling brand vision, then this fast-paced and rewarding role is your opportunity to shape the future of our brand.

Responsibilities

• Build, lead and execute the annual franchise plan, implement new launches and strive to maintain growth on pillar products while animating the core catalogue aligned with the overall brand strategy
• Collect and analyse product performance, consumer / market insights and competitor activities in order to make informed recommendations to management
• Support Brand Business Director on media strategy and work closely with media agency to plan media spend and campaign activities
• Work closely with the communications and digital team leads to ensure all PR and online opportunities are maximized and fully reflect our medical DNA
• Mobilize and work with other departments (medical communications, visual merchandising, sales, supply, training etc.) and partner agencies to deliver the broader business strategy
• Day to day portfolio catalogue management: Managing artworks, discontinued products
• Planning, attending and presenting at internal & external meetings, such as retailer meetings and divisional conference days to energise the audience behind our plans and vision
• Prioritises and reallocates budget spends between activities based on business objectives. Escalated any contentious spend changes for sign off
• Proactively seeks to close consumer knowledge gaps building a robust retail network
• Builds short and medium term activation plans, assessing sales potential, influencing investment decision and refining plans as necessary based on analysis
• Proactively seeks to close knowledge gaps by building a robust retail network. Interrogates data in detail, independently trying different methods of analysis to draw out new insights. Translates analysis into deliverable strategies, focusing on the short, medium and long term independently able to distill complex data into salient messages. Tailors communications to suit the specific audience.
• Leading role in crafting promo plans, Builds & delivers inspiring and consumer-centric retail trade presentations & activation plans. Shows a strong instinct for in-store theatre and maximising
• Executes agreed plans, on time and within budget. Communicated effectively across functions to ensure alignment and that marketing objectives are adhered to. Adapts and finds creative solutions as required in light of new deadlines or information.

Who You Are

• Experienced in a face-paced consumer sales environment, with an understanding of a mix of distribution points and a passion for skincare and Dermo-cosmetic
• Highly entrepreneurial mindset – autonomy, strategic thinking and collaboration are critical to drive our brand
• Vision – able to create and develop strong brand visions and action plans, taking the lead on motivating the wider business
• Strong communication skills (written and verbal) and excellent presentation skills, able to influence and inspire any audience
• Knows how to manage the complexity in terms of number of interlocutors, projects, timelines, meeting presentations
• Self-motivation and strong organisation skills to be able to work autonomously to drive your franchises
• Resilience and flexibility – the ability to adapt to dynamic business and market demands, overcoming challenges and driving success in an innovate way
• Creativity – able to create innovative, cost-effective solutions, to drive the best ROI whilst maintaining brand equity
• Strong analytical skills and good commercial acumen, to enable you to work closely with the commercial and finance team
• Experience in launching products – from sizing to market: with a 360 consumer centric viewpoint
• Digital orientation – to grow awareness and engagement online across multiple platforms; pure media, social, and co.uk.
• Potential to successfully manage people: ensure each individual has a work plan that showcases and develops their skills and talent, empowering & coaching them to be their best every day.

What We Offer

Our industry-leading award-winning benefits package shows how much we value our people. We know they\’re at the heart of L\’Oréal\’s success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You\’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl\’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L\’Oréal. We\’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there\’s lots more too!

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.

How We Recruit

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.