At a Glance
- Tasks: Lead online activation strategies for top skincare brands and enhance consumer shopping experiences.
- Company: Join L’Oréal, a global leader in beauty with a commitment to innovation and sustainability.
- Benefits: Enjoy competitive pay, private health insurance, gym discounts, and generous leave policies.
- Other info: Be part of a diverse team dedicated to creating beauty that moves the world.
- Why this job: Make a real impact in the skincare industry while driving digital growth and innovation.
- Qualifications: Ecommerce expertise, strong analytical skills, and a passion for consumer insights.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Senior E-Activation Manager, L’Oréal Dermatological Beauty Division. Reports into the Ecommerce Director, working hand-in-hand with the CDO, Commercial and Brand Teams. You will be the strategic lead for online activation of our dermatological brands (La Roche-Posay, CeraVe, Vichy and SkinCeuticals) across Key Pure Player, O&O and DTC accounts, ensuring we bridge medical credibility with digital performance to drive sell-out and market share.
Responsibilities
- Online Activation Strategy: Work directly with the Commercial, CDO and Brand teams to identify key opportunities to accelerate brands online through activation excellence, delivering cutting edge and best in class consumer shopping experiences with key retail partners.
- Medical Category Elevation: Drive and elevate the Dermatological Category Online. Be obsessed with driving the Medical Equity of our brands. Implement the dermatological category expression and engage retail partners on cross-channel activation across online retailers to win share.
- Shopper Insight + Performance Management: Proactively monitor and analyse ecommerce shopper insights, trends and performance data, benchmarking against the competition to inform ongoing plan adaptation. Deliver actionable insights on key initiatives, including retailer moments, tentpole activations and new launches.
- End-to-End Category Campaign Eventing: Develop, lead and execute Multi-Brand Medical Eventing strategies—leading with consumer insight to deliver full-funnel executions that drive acquisition and retention, maximizing retailer moments by collaborating with internal teams. Secure and align resources and budgets behind strategies to ensure we have the fuel to win.
- Cross-Functional Leadership: Champion effective collaboration with Retail Media, Advocacy, Marketing, and Commercial teams to deliver integrated campaigns that drive transversal KPIs, ensuring alignment of paid media and on-site investments with activation moments, hero selections, brand moments and new product launches.
- Content + PDP Excellence: Develop an understanding of best-in-class PDP content to establish always-on merchandising and ecommerce content excellence. Focus on launch excellence and ongoing performance optimisation. Monitor the health of online PDPs through owned tools across KPIs such as R&R, retail readiness, CVR, AOV, organic SOV and product rank.
- Strategic Impact & Team Contribution: As a senior leader, upskill, own and deliver workstreams and projects designed to drive ecommerce growth and division, actively contributing to divisional forums and leveraging expertise to improve outcomes.
Who You Are
- An Ecommerce + Digital Expert: Deep knowledge of ecommerce KPIs and levers that drive sell-out in skincare. Digitally fluent with prior experience in digital marketing, e-commerce, and broader online core competencies. Eager to leverage skills in a fast-paced environment.
- Consumer Obsessed: Stay ahead of ecommerce innovation and shopper trends to identify new ways to innovate and improve the consumer journey.
- Strategic, Analytical + Data Driven: Highly analytical and strategic thinker, passionate about driving online growth, understanding performance opportunities and delivering action. Data-driven decision-maker, adept at extracting actionable insights and adapting strategies to maximize impact.
- Communicative & Collaborative: Strong communicator with excellent presentation skills, collaborate across functions, influence stakeholders, work with retail partners and align teams toward goals.
- Proactive & Innovative: Comfortable taking ownership, driving results, and navigating the digital marketplace. Forward-thinking innovator, constantly seeking opportunities to enhance online presence.
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We offer a fair and competitive package to help you thrive, including money-saving offers, private medical and dental insurance, enhanced pension, and up to 60% off iconic brands. We provide private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave and up to 4 weeks of paid fertility leave. Learning is in our DNA at L’Oréal. We offer leadership programs and monthly expert talks, and there’s lots more too.
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself to ‘Create beauty that moves the world’; it is the industry leader with €29 billion in consolidated sales. We solve challenges at scale while remaining committed to inclusion and sustainability. Being part of the L’Oréal Dermatological Beauty Division gives you influence to help people achieve healthy and beautiful skin. Our iconic brands La Roche-Posay, Vichy, CeraVe, SkinCeuticals are recommended by dermatologists and healthcare professionals worldwide.
How We Recruit
We are committed to creating a diverse, equitable and inclusive environment. We welcome difference and ensure employment practices are inclusive. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who meet minimum criteria. You may indicate if you want your application considered under the Disability Confident Scheme.
Senior e-Activation Manager - in London employer: l'Oréal
L’Oréal is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration within the Dermatological Beauty Division. Employees benefit from an industry-leading benefits package, including private medical insurance, enhanced family leave, and extensive learning opportunities, all while working with iconic brands that are at the forefront of skincare. With a commitment to diversity and inclusion, L’Oréal fosters an environment where every team member can thrive and contribute to meaningful change in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior e-Activation Manager - in London
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We think you need these skills to ace Senior e-Activation Manager - in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at l'Oréal, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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How to prepare for a job interview at l'Oréal
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that l'Oréal uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
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