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- Tasks: Lead online activation strategies for top skincare brands and enhance consumer shopping experiences.
- Company: Join L’Oréal, a global leader in beauty with a commitment to innovation and sustainability.
- Benefits: Enjoy competitive pay, private health insurance, gym discounts, and generous leave policies.
- Why this job: Make a real impact in the skincare industry while driving digital growth and innovation.
- Qualifications: Ecommerce expertise, strong analytical skills, and a passion for consumer insights.
- Other info: Be part of a diverse team dedicated to creating beauty that moves the world.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Senior E-Activation Manager, L’Oréal Dermatological Beauty Division. Reports into the Ecommerce Director, working hand-in-hand with the CDO, Commercial and Brand Teams. You will be the strategic lead for online activation of our dermatological brands (La Roche-Posay, CeraVe, Vichy and SkinCeuticals) across Key Pure Player, O&O and DTC accounts, ensuring we bridge medical credibility with digital performance to drive sell-out and market share.
Responsibilities
- Online Activation Strategy: Work directly with the Commercial, CDO and Brand teams to identify key opportunities to accelerate brands online through activation excellence, delivering cutting edge and best in class consumer shopping experiences with key retail partners.
- Medical Category Elevation: Drive and elevate the Dermatological Category Online. Be obsessed with driving the Medical Equity of our brands. Implement the dermatological category expression and engage retail partners on cross-channel activation across online retailers to win share.
- Shopper Insight + Performance Management: Proactively monitor and analyse ecommerce shopper insights, trends and performance data, benchmarking against the competition to inform ongoing plan adaptation. Deliver actionable insights on key initiatives, including retailer moments, tentpole activations and new launches.
- End-to-End Category Campaign Eventing: Develop, lead and execute Multi-Brand Medical Eventing strategies—leading with consumer insight to deliver full-funnel executions that drive acquisition and retention, maximizing retailer moments by collaborating with internal teams. Secure and align resources and budgets behind strategies to ensure we have the fuel to win.
- Cross-Functional Leadership: Champion effective collaboration with Retail Media, Advocacy, Marketing, and Commercial teams to deliver integrated campaigns that drive transversal KPIs, ensuring alignment of paid media and on-site investments with activation moments, hero selections, brand moments and new product launches.
- Content + PDP Excellence: Develop an understanding of best-in-class PDP content to establish always-on merchandising and ecommerce content excellence. Focus on launch excellence and ongoing performance optimisation. Monitor the health of online PDPs through owned tools across KPIs such as R&R, retail readiness, CVR, AOV, organic SOV and product rank.
- Strategic Impact & Team Contribution: As a senior leader, upskill, own and deliver workstreams and projects designed to drive ecommerce growth and division, actively contributing to divisional forums and leveraging expertise to improve outcomes.
Who You Are
- An Ecommerce + Digital Expert: Deep knowledge of ecommerce KPIs and levers that drive sell-out in skincare. Digitally fluent with prior experience in digital marketing, e-commerce, and broader online core competencies. Eager to leverage skills in a fast-paced environment.
- Consumer Obsessed: Stay ahead of ecommerce innovation and shopper trends to identify new ways to innovate and improve the consumer journey.
- Strategic, Analytical + Data Driven: Highly analytical and strategic thinker, passionate about driving online growth, understanding performance opportunities and delivering action. Data-driven decision-maker, adept at extracting actionable insights and adapting strategies to maximize impact.
- Communicative & Collaborative: Strong communicator with excellent presentation skills, collaborate across functions, influence stakeholders, work with retail partners and align teams toward goals.
- Proactive & Innovative: Comfortable taking ownership, driving results, and navigating the digital marketplace. Forward-thinking innovator, constantly seeking opportunities to enhance online presence.
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We offer a fair and competitive package to help you thrive, including money-saving offers, private medical and dental insurance, enhanced pension, and up to 60% off iconic brands. We provide private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave and up to 4 weeks of paid fertility leave. Learning is in our DNA at L’Oréal. We offer leadership programs and monthly expert talks, and there’s lots more too.
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself to ‘Create beauty that moves the world’; it is the industry leader with €29 billion in consolidated sales. We solve challenges at scale while remaining committed to inclusion and sustainability. Being part of the L’Oréal Dermatological Beauty Division gives you influence to help people achieve healthy and beautiful skin. Our iconic brands La Roche-Posay, Vichy, CeraVe, SkinCeuticals are recommended by dermatologists and healthcare professionals worldwide.
How We Recruit
We are committed to creating a diverse, equitable and inclusive environment. We welcome difference and ensure employment practices are inclusive. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who meet minimum criteria. You may indicate if you want your application considered under the Disability Confident Scheme.
Senior e-Activation Manager - in London employer: l'Oréal
Contact Detail:
l'Oréal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior e-Activation Manager - in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their values and how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive online activation and elevate the dermatological category. Tailor your responses to highlight your ecommerce expertise and consumer obsession.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to our mission.
We think you need these skills to ace Senior e-Activation Manager - in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior E-Activation Manager role. Highlight your experience in ecommerce and digital marketing, especially any work with skincare brands or online activation strategies.
Showcase Your Analytical Skills: Since this role is all about data-driven decision-making, don’t forget to mention specific examples where you've used analytics to drive online growth. We love seeing how you’ve turned insights into action!
Be Consumer Obsessed: Demonstrate your passion for understanding consumer behaviour and trends. Share any innovative ideas you've implemented that improved the consumer journey, as this aligns perfectly with our values at StudySmarter.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to see your application in the right context and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at l'Oréal
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with, like La Roche-Posay and CeraVe. Understand their unique selling points, target audiences, and recent campaigns. This knowledge will help you demonstrate your passion and strategic thinking during the discussion.
✨Showcase Your Data Skills
Since this role is heavily data-driven, be prepared to discuss how you've used analytics in past roles. Bring examples of how you've monitored ecommerce performance, extracted insights, and adapted strategies based on data. This will show that you're not just a creative thinker but also a strategic, analytical one.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about your experience working with different teams, such as Marketing and Commercial. Think of specific examples where you led or contributed to cross-functional projects. Highlight your communication skills and how you align diverse teams towards common goals.
✨Stay Ahead of Ecommerce Trends
Research current trends in ecommerce and digital marketing, especially in the skincare sector. Be ready to discuss how these trends could impact the brands you'll be managing. Showing that you're proactive and innovative will set you apart as a candidate who can drive online growth.
