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- Tasks: Drive innovative CRM strategies and enhance customer engagement across multiple brands.
- Company: Join L'Oréal, a global leader in beauty with a commitment to diversity and inclusion.
- Benefits: Enjoy amazing perks like discounts on iconic brands, private health insurance, and enhanced family leave.
- Why this job: Make a real impact in the beauty industry while developing your skills in a dynamic environment.
- Qualifications: Experience in CRM management and a passion for data-driven marketing strategies.
- Other info: Be part of a diverse team dedicated to creating beauty that moves the world.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the CRM Manager role at L'Oréal. We are seeking a highly motivated and experienced CRM Manager to join our dynamic marketing team within the L'Oréal Dermatological Beauty Division, working across four brands: La Roche-Posay, SkinCeuticals, CeraVe, and Vichy. This highly strategic role is crucial for shaping our customer relationship strategy, driving customer lifetime value, and leveraging data to create personalized and effective consumer journeys across both B2C and B2B audiences.
Responsibilities
- CRM Lifecycle Excellence
- 1P Acquisition Focus: Develop and execute innovative strategies to drive first-party data acquisition, exploring new channels and methods to grow our consumer database effectively.
- Lifecycle Management: Design, implement, and continuously evolve comprehensive CRM lifecycle programs, encompassing Acquisition, Engagement, Retention, and Loyalty, with a primary focus on maximizing Customer Lifetime Value (CLTV) across B2C and B2B audiences.
- New Channel Expansion: Lead the launch and integration of new CRM communication channels such as WhatsApp and SMS to enhance customer reach and engagement.
- Trigger Journey Ownership: Take full ownership of automated trigger journeys, ensuring they are optimized, up-to-date, and aligned with Global Digital Marketing & Innovation (DMI) recommendations and best practices.
- Analytics & Insights: Own all CRM analytics, providing in-depth reporting and translating complex data into actionable insights to continuously improve CRM performance, campaign effectiveness, and customer engagement metrics.
- Data Strategy: Develop and implement strategies to mitigate data anonymization challenges and enhance lapsing customer reactivation efforts.
- DTC Commercial Support: Work closely with the DTC National Account Manager to align CRM strategies with direct-to-consumer commercial objectives and sales targets.
- 1P Data Strategy: Partner with brands and media teams to transform marketing objectives into a data activation plan, ensuring audiences are targeted effectively across all channels.
- Cross-Functional Collaboration: Work hand-in-hand with the Media team on the 1P/2P/3P activation calendar, leveraging first-party, second-party, and third-party audiences. Identify gaps in data needs and collaborate with multi-division/brand teams to address them.
- Data Integration: Collaborate with the Multi-Division team to integrate third-party data, enriching audience segmentation and media activation.
Qualifications
- Proven experience in CRM management, preferably within the beauty, retail, or consumer goods industry.
- Highly strategic thinker with the ability to develop and execute innovative CRM strategies that drive measurable results.
- Demonstrably data-driven, leveraging insights for optimization and decision-making.
- Experience with lifecycle marketing, customer segmentation, and personalization at scale.
- Proficiency in data analysis and reporting, with the confidence to use data to tell compelling stories and influence stakeholders.
- Excellent communication and interpersonal skills, collaborating effectively with cross-functional teams.
- Proactive, results-oriented, thriving in a fast-paced, dynamic environment.
- Experience launching new communication channels (e.g., WhatsApp, SMS) is a plus.
Benefits
Our industry-leading award-winning benefits package reflects how much we value our people. Enjoy perks like money-saving offers, free mortgage advice, share options, an enhanced pension plan, up to 60% off iconic brands such as YSL, CeraVe, Armani, Kiehl's and Garnier, private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave, and up to 4 weeks of paid fertility leave. Learning is in our DNA – we provide top-notch leadership programs and monthly expert talks to help you master your role and build skills.
Company
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world's leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, stay committed to making the world a more inclusive and better place for everyone and the planet. In the Dermatological Beauty Division, we shape the future of beauty, bringing diversity and purpose together to make meaningful impact.
Recruitment
At L’Oréal we take pride in creating a diverse, equitable, and inclusive environment where everyone is welcome and their contributions are valued. We are an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability. We are a Disability Confident Employer and offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. Let us know if you wish your application to be considered under the Disability Confident Scheme.
EEO Statement
L'Oréal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or any other protected status.
CRM Manager - L\'Oréal Dermatological Beauty Division (12 Month FTC) in London employer: l'Oréal
Contact Detail:
l'Oréal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - L\'Oréal Dermatological Beauty Division (12 Month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those connected to L'Oréal. A friendly chat can open doors and give you insider info about the CRM Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your CRM successes. Bring these along to interviews to demonstrate how you can drive customer engagement and lifetime value.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest CRM tools and strategies, especially in the beauty sector. Being knowledgeable will impress interviewers and show you're passionate about the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the L'Oréal team.
We think you need these skills to ace CRM Manager - L\'Oréal Dermatological Beauty Division (12 Month FTC) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience in CRM management, especially within the beauty or consumer goods industry. We want to see how your skills align with our needs!
Showcase Your Data Skills: Since this role is all about leveraging data, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive results in previous roles. We love a good data story!
Be Creative in Your Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for CRM and how you can bring innovative strategies to our team. We’re looking for someone who can think outside the box!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly. Let’s make it happen!
How to prepare for a job interview at l'Oréal
✨Know Your Brands Inside Out
Before the interview, make sure you research La Roche-Posay, SkinCeuticals, CeraVe, and Vichy. Understand their unique selling points, target audiences, and recent campaigns. This will help you demonstrate your passion for the brands and how you can contribute to their CRM strategies.
✨Showcase Your Data Skills
Since this role heavily relies on data analysis, be prepared to discuss your experience with CRM analytics. Bring examples of how you've used data to drive customer engagement or improve campaign performance. Highlight any tools or software you're proficient in that could benefit the team.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific CRM challenges, like launching a new communication channel or reactivating lapsing customers. Think through your past experiences and be ready to share concrete examples of your problem-solving skills and strategic thinking.
✨Emphasise Cross-Functional Collaboration
This role requires working closely with various teams, so be ready to discuss your experience collaborating across departments. Share examples of how you've successfully partnered with marketing, media, or sales teams to achieve common goals, showcasing your interpersonal skills.
