Amazon SEO manager - Professional Products Division in London

ARE YOU A MASTER OF AMAZON'S ALGORITHMS, WITH A PASSION FOR DRIVING DIGITAL VISIBILITY AND SALES? DO YOU DREAM IN KEYWORDS AND LIVE FOR ORGANIC RANKINGS? HERE AT L'ORÉAL, WE'RE NOT JUST CRAFTING BEAUTY; WE'RE REDEFINING HOW MILLIONS DISCOVER AND LOVE OUR ICONIC BRANDS ONLINE. IF YOU'RE READY TO MAKE A SIGNIFICANT IMPACT ON ONE OF THE WORLD'S LARGEST E-COMMERCE PLATFORMS AND SHAPE THE FUTURE OF BEAUTY IN THE UK, THEN THIS COULD BE YOUR NEXT BRILLIANT CAREER MOVE.

As our Amazon SEO Manager, you will be at the heart of our digital strategy, working dynamically within our innovative L'Oréal UK team. Each day will bring new challenges and opportunities to elevate our brands across Amazon. You will be a key player, collaborating closely with our vibrant sales, marketing, and media teams, refining cutting-edge strategies, and leveraging advanced tools to ensure our products shine brightly on the digital shelf.

Responsibilities

• Strategising & Innovating: You will dive deep into data, developing and refining sophisticated Amazon SEO strategies that seamlessly integrate with our broader sales and marketing objectives.
• Optimising for Impact: You will own and optimise our ASINs using Amazon Tech's Opportunity Finder, ensuring maximum traffic and conversion rates for our diverse portfolio of products.
• Content Excellence: You will be the bridge between our brands and content agencies, managing feedback loops and ensuring our Amazon-specific content deliverables are exceptional and highly engaging.
• Brand Store Wizardry: You will craft and optimise our brand stores and product listings (CPLs), creating immersive shopping experiences that captivate our customers.
• Agency Collaboration: You will align closely with our search activation agencies, driving organic Share of Voice (SOV) and staying ahead of the curve in a fast-paced environment.
• Analytical Prowess: Using tools like Amazon Tech and PacVue, you will analyse performance and develop astute SEO strategies that complement our paid campaigns, boosting visibility.
• Testing & Learning: You will conduct insightful A/B tests to pinpoint content relevancy, and share best practices across the organisation to foster continuous improvement.
• Customer Insights: You will monitor review ratings on key product lines, transforming customer feedback into actionable insights for improvement and product development.
• Cross-Functional Synergy: You will partner with our Media and Trading teams, contributing your expertise to define overarching macro strategies that drive business growth.

Qualifications

• Content Development Expertise: Demonstrated experience in creating and optimising high-quality, engaging content with a keen eye for SEO best practices.
• SEO Mastery: A deep, comprehensive understanding of keyword research, on-page optimisation, and content management specific to the Amazon platform.
• Digital Performance Marketing Skills: Hands-on experience in planning, executing, and optimising successful digital campaigns.
• Proficiency in SEO Tools: A strong command of industry-standard tools such as Search Frequency Report, PacVue, and Amazon AMS/Vendor Central.
• Strong Communication Skills: An ability to influence, persuade, and build robust relationships across all levels of a complex organisation.
• Solution-Oriented Mindset: A proactive approach to problem-solving, with resilience to thrive in ambiguous and rapidly evolving situations.
• Change Management Experience: Proven capability to effectively manage and navigate change during periods of significant growth and transformation.

What We Offer

• Industry-leading benefits package that values our people, with a fair and competitive package to help you thrive.
• Perks including money-saving offers, share options, enhanced pension, up to 60% off iconic brands, private medical and dental insurance, discounted gym memberships, onsite mental health support, and enhanced family leave including up to 4 weeks of paid fertility leave.
• Learning opportunities to master your role, build skills, and access leadership programs and expert talks.

Who We Are

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself to 'Create beauty that moves the world'; it is the industry world leader with €29 billion consolidated sales. We solve complex challenges at scale while staying committed to making the world a more inclusive and better place for everyone and our planet. Experience agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.

In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We're the founding Division for the L'Oréal group, with a rich history over 110 years. The 8-brand portfolio includes L'Oréal Professionnel, Kérastase, Redken and Matrix, and the division is known for supplying salons and professional customers with advanced technologies in hair and beauty products.

How We Recruit

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and contributions are valued. We are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. We welcome differences—different backgrounds, experiences, personalities and perspectives. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum criteria.