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- Tasks: Lead a dynamic team to develop and execute luxury brand strategies.
- Company: L'Oréal is a global leader in beauty, dedicated to creating impactful luxury experiences.
- Benefits: Enjoy discounts on luxury brands, private health insurance, and enhanced family leave.
- Why this job: Make a significant impact in the luxury market while working in an inclusive and innovative environment.
- Qualifications: Strategic thinkers with strong commercial acumen and leadership skills are encouraged to apply.
- Other info: Join a diverse team committed to shaping the future of beauty.
The predicted salary is between 57600 - 86400 £ per year.
Join to apply for the Head of Activation – Luxe role at L\’Oréal
Join to apply for the Head of Activation – Luxe role at L\’Oréal
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Are you a visionary leader with a passion for luxury, an eye for market dynamics, and a proven track record in developing and executing winning go-to-market strategies? L\’Oréal is seeking an exceptional Head of Activation to drive the success of one of our prestigious Luxury brands.
In this pivotal role, you will be at the forefront of shaping our brand\’s market presence, translating strategic vision into tangible results, and fostering collaborative partnerships across our organization. This is a unique opportunity to lead a dynamic team and make a significant impact on our luxury portfolio.
A DAY IN THE LIFE
- You will lead with impact across three core pillars:
- Go-To-Market Strategy & Execution:
- Lead and inspire a high-performing team of Channel Activators and a Business Growth Partner.
- Forge strong partnerships with product, engagement, and commercial teams to align on strategic objectives.
- Translate comprehensive brand plans into winning go-to-market strategies, leveraging deep market insights.
- Ensure flawless, best-in-class activation, meticulously adapted to each retailer context. For e-commerce, this means optimizing Product Detail Pages (PDPs) to maximize account flywheel performance.
- Collaborate with national account managers to craft tailored retail plans.
- Define comprehensive distribution and channel strategies, including key open/close Point of Sales (POS) lists.
- Strategize and allocate Coffret, Gift With Purchase (GWP), samples, and testers by retailer.
- Develop innovative retailer activation strategies, encompassing Partnership Marketing, CRM, and media initiatives.
- Work alongside Retail and Education managers to empower and drive performance within our field teams.
MONITORING & ACCELERATING SELL OUT
- Align the brand total promotional calendar with commercial squads
- Actively review the squad activity tracker on a monthly basis to maximise sell out opportunities
- Review brands swings on commercial forecast: identify opportunities and risks and generate solutions accordingly
- Ensure market share winning plan in Q4
- Report on door productivity and actively share with team
- Support in producing monthly market share note (what is going on by retailer)
INFLUENCE OF P&L GTN
- Be the brand commercial lead for trend
- Partner with Commercial Controlling to review investment by brand & customer during the trend process
- Embed Revenue Growth Management learnings within the strategy and actively review
- Deliver on brand valorisation target by optimising OCA / Mino investment by axe/customer/mechanic
- Define and set promotional golden rules in partnership with finance
- Define and own SLOB clearance plan
- Going to Internal Commercial meetings and debriefing teams afterwards
Who You Are
- Strategic Thinking: Ability to translate brand vision into actionable go-to-market strategies and adapt them to evolving market dynamics.
- Commercial Acumen: Strong understanding of retail dynamics, channel management, and P&L levers with the ability to identify growth opportunities and optimize investment strategies.
- Collaboration & Communication: Excellent interpersonal and communication skills to effectively collaborate with cross-functional teams, influence stakeholders, and drive alignment.
- Analytical & Data-Driven: Proficiency in analyzing data, interpreting market trends, and leveraging insights to inform strategic decisions and optimize campaign performance.
- Project Management: Strong organizational and execution skills to manage multiple projects simultaneously, ensuring timely delivery and flawless execution.
- Leadership & Team Management: Proven ability to lead, motivate, and develop high-performing teams to achieve ambitious goals.
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they\’re at the heart of L\’Oréal\’s success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You\’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl\’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L\’Oréal. We\’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there\’s lots more too!
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L’Oréal Luxe Division , we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
How We Recruit
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Advertising, Marketing, and Other
-
Industries
Manufacturing and Personal Care Product Manufacturing
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Head of Activation - Luxe employer: l'Oréal
Contact Detail:
l'Oréal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Activation - Luxe
✨Tip Number 1
Research L'Oréal's luxury brands thoroughly. Understand their market positioning, recent campaigns, and consumer trends. This knowledge will help you demonstrate your passion for the brand and your ability to contribute to its success during interviews.
✨Tip Number 2
Network with current or former employees of L'Oréal, especially those in the Luxe division. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial when discussing your fit for the role.
✨Tip Number 3
Prepare to showcase your leadership skills by gathering examples of how you've successfully led teams in previous roles. Highlight specific instances where your strategic thinking and collaboration have driven results, as these are key qualities L'Oréal is looking for.
✨Tip Number 4
Stay updated on the latest trends in luxury retail and e-commerce. Being able to discuss current market dynamics and how they impact L'Oréal's strategies will position you as a knowledgeable candidate who can contribute to the company's growth.
We think you need these skills to ace Head of Activation - Luxe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in luxury brand management and go-to-market strategies. Use specific examples that demonstrate your leadership skills and commercial acumen.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury brands and detail how your strategic thinking aligns with L'Oréal's vision. Mention specific achievements that showcase your ability to drive market success.
Showcase Analytical Skills: Emphasise your analytical abilities by including examples of how you've used data to inform decisions and optimise campaign performance. This is crucial for the Head of Activation role.
Highlight Collaboration Experience: Since the role requires strong collaboration with cross-functional teams, provide examples of successful partnerships you've led or been a part of. This will demonstrate your communication skills and ability to influence stakeholders.
How to prepare for a job interview at l'Oréal
✨Showcase Your Strategic Thinking
Prepare to discuss how you've successfully translated brand visions into actionable go-to-market strategies in your previous roles. Use specific examples that highlight your ability to adapt to market dynamics and drive results.
✨Demonstrate Commercial Acumen
Familiarise yourself with retail dynamics and P&L management. Be ready to discuss how you've identified growth opportunities and optimised investment strategies in past positions, as this will resonate well with L'Oréal's focus on commercial success.
✨Highlight Collaboration Skills
L'Oréal values teamwork, so prepare to share experiences where you've effectively collaborated with cross-functional teams. Emphasise your communication skills and how you've influenced stakeholders to achieve common goals.
✨Be Data-Driven
Show your analytical side by discussing how you've used data to inform strategic decisions. Bring examples of how you've interpreted market trends and leveraged insights to optimise campaign performance, which is crucial for the Head of Activation role.
