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- Tasks: Lead B2B CRM strategies using Salesforce Marketing Cloud for iconic brands like Kérastase.
- Company: Join L'Oréal, a global leader in beauty with a rich history and innovative culture.
- Benefits: Enjoy discounts on top brands, private health insurance, and enhanced family leave.
- Why this job: Shape the future of professional beauty while driving impactful data-led campaigns.
- Qualifications: Experience in CRM, customer personalisation, and data analysis is essential.
- Other info: Be part of a diverse team committed to inclusivity and making a positive impact.
The predicted salary is between 50000 - 60000 £ per year.
As the CRM Manager for our Professional Products Division, you will be the UKI champion for Salesforce Marketing Cloud, transforming complex data into sophisticated B2B lifecycle programs. Leveraging iconic brands like Kérastase and L’Oréal Professionnel, you will drive strategic, data-led campaigns that build customer loyalty and define the future of professional beauty at L’Oréal.
A DAY IN THE LIFE
- Drive the planning and execution of B2B CRM activities, ensuring coordination with key stakeholders including brands, commercial, operations and IT.
- Create data led dynamic campaign plans and bespoke lifecycle programmes to target key cohorts of customers; increasing relevancy and engagement of the direct channels, building customer loyalty and targeting business objectives.
- Collaborate with internal insights to leverage learnings and behavioural opportunities within CRM and to build advanced data segments.
- Initiate test and learn strategies to optimise customer journeys and increase engagement and conversion rates.
- Help to build CRM best practise toolkits to cascade and share cross-market with Zone/Global support.
- Help to manage the hygiene quality of the B2B CRM database including offering solutions for the integration of new data sets.
- Be the UKI DDX champion, working with the agency to explore and leverage new tech & AI capabilities to advance the channel deliverables (i.e. Email, SMS & WhatsApp).
- Be one of the divisional GDPR champions. Regularly liaising with Legal and DPO (Data Protection Officer) to ensure we are legally watertight.
Who You Are
- Experience in customer personalisation and segmentation strategies, as well as demonstrable customer-centric thinking.
- A strong understanding of CRM principles and best practise, customer lifecycle management and experience with CRM platforms and tools.
- A data orientated mindset, with the ability to interpret complex data sets to drive business initiatives and transform goals into digital activations.
- Experience managing a complex portfolio of omni-channel journeys and prioritising roadmaps based on effort and value.
- Excellent stakeholder management, with the ability to work and influence across multiple business functions to achieve objectives and drive results.
- Strategic and commercial, capable of critical thinking and creative problem solving.
- High organisation skills and process orientation.
- An excellent understanding of consent and preference data capture and Data Protection Legislation.
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they are at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You will get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We will help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there is lots more too!
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We’re the founding Division for the L’Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L’Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.
How We Recruit
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
CRM Manager - Professional Products Division employer: l'Oréal
Contact Detail:
l'Oréal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Professional Products Division
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at L’Oréal or similar companies. Use LinkedIn to connect and engage with them; you never know who might help you land that interview!
✨Tip Number 2
Prepare for your interviews by researching the company and its brands. Understand their CRM strategies and think about how your experience aligns with their goals. This will show you're genuinely interested and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in customer personalisation and data interpretation can drive results. Keep it concise and impactful – you want to leave a lasting impression!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to dive into the world of professional beauty.
We think you need these skills to ace CRM Manager - Professional Products Division
Some tips for your application 🫡
Show Your Data Skills: Make sure to highlight your experience with data interpretation and CRM tools. We love seeing how you've transformed complex data into actionable insights, so don’t hold back on those examples!
Tailor Your Application: When applying, customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how you fit into our vision for the Professional Products Division.
Be a Storyteller: Use your application to tell a story about your journey in CRM. Share specific campaigns you've worked on and the impact they had. We’re all about creativity and results, so let that shine through!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at l'Oréal
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM principles and best practices, especially those related to customer lifecycle management. Brush up on Salesforce Marketing Cloud and be ready to discuss how you can leverage it for B2B campaigns.
✨Data is Your Best Friend
Prepare to showcase your data-oriented mindset. Be ready to interpret complex data sets and explain how you’ve used data to drive business initiatives in the past. Think of specific examples where your insights led to successful campaigns.
✨Stakeholder Management Skills
Highlight your experience in managing relationships across various business functions. Prepare examples that demonstrate your ability to influence stakeholders and achieve objectives collaboratively.
✨Stay GDPR Savvy
Familiarise yourself with Data Protection Legislation and be prepared to discuss how you’ve ensured compliance in previous roles. Being one of the divisional GDPR champions means you need to show you understand the importance of consent and preference data capture.