Community Engagement Manager in City of Westminster

Develop & Execute A Comprehensive Activation Calendar: Create and manage a holistic activation calendar that strategically plans and integrates all upskilling initiatives, community events, and partnership activities, ensuring a coherent and impactful schedule throughout the year for our creator community.

Plan and Execute In-Person Events: Strategically plan and oversee quarterly in-person events across the country, designed to bring our L'Oréalistar creators together for networking, learning, and brand immersion. This includes onboarding and managing external agencies to ensure flawless execution of these key community events.

Create In-Platform Upskilling content: Collaborate closely with our L'Oréalistar activation agency (SAMY) to design, create and implement an engaging in-platform upskilling journey. This will feature a consistent schedule of bimonthly educational posts & weekly trend content, providing our creators with continuous learning opportunities directly within our community platform.

Host Virtual Masterclasses: Lead and host monthly virtual masterclasses, offering in-depth sessions focused on crucial topics such as brand guidelines, advanced social platform strategies, and cutting‑edge content creation techniques, ensuring our L'Oréalistar creators remain at the forefront of digital excellence.

Forge and Nurture Key Platform Partnerships: Establish and maintain strong relationships with Joint Business Partners (JBPs) such as Meta, TikTok, and YouTube. Leverage these partnerships to co‑create and deliver specialized upskilling initiatives for our creators, including arranging, organizing, and executing annual co‑branded community events with each JBP.

Collaborate with Internal Stakeholders: Work proactively with key brand stakeholders across L'Oréal to understand their needs, align on content, and ensure all upskilling and engagement efforts effectively support broader brand objectives and creator campaigns within the community.

Monitor and Report on Impact: Track key metrics related to creator engagement, skill development, and event success, providing regular insights and recommendations for continuous improvement of our community programs.

Comfortable working in a dynamic, fast‑paced environment, capable of juggling multiple projects and stakeholders to build a thriving community. A strategic thinker with a passion for community building and empowering individuals through education and development. Someone with a deep understanding of the creator economy, influencer marketing trends, and the intricacies of social media platforms. An excellent communicator and presenter, able to engage and inspire diverse audiences both virtually and in person. Highly organized and detail‑oriented, with proven experience in project and event management within a community context. Proactive and resourceful, always seeking innovative ways to enhance creator value and engagement. Proven experience in digital marketing, community management, or creator/influencer relations. Demonstrated experience in planning and executing successful community events, both in‑person and virtual, with and/or without agency management. A proven track record of developing educational content or upskilling programs for digital communities. Mastery in public speaking and presentation design, with the ability to lead engaging workshops and keynotes. You excel at simplifying complex concepts into clear, actionable, and inspiring educational content for any audience. Experience building and managing relationships with external partners, ideally with social media platforms or similar JBPs, to benefit a community. Strong understanding of various social media platforms (e.g., Instagram, TikTok, YouTube) and their creator ecosystems. Experience collaborating with cross‑functional teams and managing stakeholder expectations within a community‑focused role.