Business Category Manager - PPD

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Category Manager – PPD

When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re committed to our purpose: creating beauty that moves the world.

By 2030, we aim to reach over 1 billion consumers globally through innovative, diverse, and sustainable products, leveraging digital advancements. Our brands, dynamic culture, and challenger mindset offer unique freedom and opportunities.

Who We Are

In the Professional Products Division (PPD), our mission is to be the partner of choice for the professional hair industry, inspiring stylists and creating desirability among consumers with meaningful brands. With a history of over 110 years, our division includes brands like L’Oréal Professionnel, Kérastase, Redken, and Matrix, supplying salons and professional customers with advanced hair and beauty technologies.

A Day in the Life

1. Build credibility as an expert in shopper insights and category trends, using data to develop actionable recommendations and drive decision-making.
2. Lead and implement the 1-3 year vision and strategy for the category based on insights from shoppers, consumers, and competitors.
3. Develop and execute the GTM strategy, including channel, distribution, assortment, pricing, and promotions.
4. Collaborate with Commercial, Marketing, and Activation Teams to craft compelling selling stories.
5. Present market dynamics and strategies in division-wide meetings, highlighting key priorities.
6. Utilize data tools to analyze performance, track metrics, and optimize strategies.
7. Partner with CMI teams on consumer insights to understand category dynamics.
8. Work with RGM managers on valorization strategies, including post-event analysis, pricing, and whitespace opportunities, while owning promotional rules in partnership with Activation.

Who You Are

• Extensive experience in Category Management or Insights, preferably in Beauty or Personal Care.
• Proven success in developing and executing impactful category strategies.
• Deep knowledge of assortment, pricing, and promotional principles.
• Strong analytical skills and proficiency in Excel and BI tools like Power BI.
• Excellent stakeholder management and collaboration skills.
• Strong commercial acumen with the ability to translate data into actionable insights.
• Proactive, entrepreneurial mindset with a focus on turning insights into actions.
• Confident presenter with storytelling skills for diverse audiences.
• Ability to solve complex business problems through data analysis.
• Self-starting attitude with a knack for identifying and building on opportunities.
• Ability to build relationships and influence across all organizational levels.

What We Offer

We value our people and offer a competitive, fair package including benefits like private medical and dental insurance, pension, 25+ days leave, discounts, training, and support programs. We foster an inclusive environment where everyone’s contributions are valued, embracing diversity in all forms.

How We Recruit

We are committed to diversity, equity, and inclusion, ensuring fair employment practices and welcoming different backgrounds, experiences, and perspectives. Our diversity fuels our innovation and success.

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