At a Glance
- Tasks: Drive sales and build relationships while providing tailored advice to customers.
- Company: Join APP Wholesale Ltd, a respected leader in heating and hot water product distribution.
- Benefits: Enjoy career growth opportunities, stability, and a supportive team environment.
- Other info: Collaborative culture with opportunities for learning and development.
- Why this job: Be the first point of contact for customers and make a real impact on their experience.
- Qualifications: Confident communicator with proven sales ability and strong organisational skills.
The predicted salary is between 25000 - 35000 £ per year.
ABOUT US Established in 1969, APP Wholesale Ltd specialises in the distribution of heating and hot water products to the plumbing and heating sector, operating from nine regional locations across the UK. We pride ourselves on supplying high‑quality products at the right price, supported by outstanding service. APP Wholesale Ltd is part of the Lords Group of Companies, providing our people with stability, support, and genuine opportunities for career growth and development within a growing, respected organisation.
We are looking for a confident, customer‑focused Sales Consultant to join our team and help drive business growth through exceptional service and strong product knowledge. As the first point of contact for our customers, you will provide tailored advice, build lasting relationships, and help customers find the right solutions to meet their needs. This role is ideal for someone who is passionate about sales, thrives in a fast‑paced environment, and enjoys working as part of a supportive and collaborative team.
RESPONSIBILITIES
- Consistently achieve sales and profit targets through effective customer engagement and product promotion.
- Manage the full sales process from initial enquiry to final delivery, ensuring a seamless and high-quality experience for wholesale customers.
- Proactively promote additional products and services to increase profitability and customer value.
- Conduct outbound calls to inform customers of new products, offers, and opportunities, generating additional business.
- Review and set pricing within agreed parameters to maintain competitiveness and profitability.
- Ensure all incoming calls and call-back requests are handled promptly and professionally.
- Collaborate closely with the Branch Manager and/or APP Sales Manager to support sales initiatives and development activities.
- Participate in both online Teams meetings and in-person sessions to stay aligned with business goals and updates.
- Work with branch stock control to maximise product availability, including placing direct orders when necessary.
- Actively promote clearance of slow-moving or discontinued products to optimise stock levels.
- Build strong relationships with suppliers to support product knowledge and availability.
- Provide support on the MRCH trade counter when needed, including during busy periods or staff absences.
- Open and close the premises when designated as a keyholder, ensuring security procedures are followed.
- Demonstrate a clear understanding of sales operations, warehouse processes, stock management, and credit systems.
WHAT WE’RE LOOKING FOR
- A confident, professional communicator with a strong customer focus.
- Proven or demonstrable sales ability.
- Strong organisational skills and attention to detail.
- Ability to work effectively as part of a team.
- A proactive approach with a desire to learn and develop.
Sales Consultant in London employer: Lords Group Trading Plc
At APP Wholesale Ltd, we are committed to fostering a dynamic and supportive work environment where our Sales Consultants can thrive. With a strong emphasis on employee growth and development, we offer comprehensive training and career advancement opportunities within our established organisation. Our collaborative culture, combined with the stability of being part of the Lords Group of Companies, makes us an excellent employer for those passionate about sales and customer service in the plumbing and heating sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Consultant in London
✨Tip Number 1
Get to know the company inside out! Research APP Wholesale Ltd and understand their products, values, and what makes them tick. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice your pitch! Whether it's a phone call or an in-person chat, be ready to showcase your sales skills. Think about how you can highlight your customer-focused approach and how you can drive business growth through exceptional service.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our awesome team at APP Wholesale Ltd.
We think you need these skills to ace Sales Consultant in London
Some tips for your application 🫡
Show Your Sales Passion:When writing your application, let your enthusiasm for sales shine through! Share specific examples of how you've engaged with customers and achieved targets in the past. We love seeing that spark!
Tailor Your Application:Make sure to customise your application to reflect the job description. Highlight your relevant experience and skills that align with what we’re looking for. This shows us you’ve done your homework and are genuinely interested in joining our team.
Be Professional Yet Approachable:While we want to see your personality, remember to maintain a professional tone. Use clear language and structure your application well. This helps us see your communication skills right from the start!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Lords Group Trading Plc
✨Know Your Products Inside Out
Before the interview, make sure you have a solid understanding of the heating and hot water products that APP Wholesale Ltd distributes. Familiarise yourself with their features, benefits, and any recent updates. This will not only show your enthusiasm for the role but also help you answer questions confidently.
✨Showcase Your Sales Skills
Prepare to discuss specific examples from your past experiences where you've successfully engaged customers and closed sales. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will demonstrate your proven sales ability and how you can contribute to achieving targets.
✨Emphasise Team Collaboration
Since this role involves working closely with the Branch Manager and other team members, be ready to talk about your experience in collaborative environments. Share instances where you’ve worked as part of a team to achieve a common goal, highlighting your strong organisational skills and attention to detail.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the company culture, sales strategies, or how success is measured in the role. This shows your genuine interest in the position and helps you determine if it’s the right fit for you.
