Regional Sales Manager - Industrial Automation, IIoT & Connectivity
Home-Based | Flex Location - Regional Travel Required
Salary: Up to £60,000 Basic + £12,000 Bonus + Company Car + Excellent Benefits
The Opportunity
Our client is a globally recognised leader in industrial automation, connectivity, and IIoT solutions. Due to continued growth, they are seeking an experienced and commercially driven Regional Sales Manager to join their external sales team.
This is a field-based role focused on developing existing customer relationships while identifying and securing new business opportunities across a defined territory. The successful candidate will work closely with customers within machine building, OEM, plant engineering, and industrial manufacturing environments, providing tailored automation and connectivity solutions that deliver measurable value.
You will act as a trusted technical sales partner, understanding customer requirements, promoting innovative solutions, and ensuring exceptional service throughout the entire sales process.
Key Responsibilities
- Develop and strengthen relationships with existing customers while identifying and converting new business opportunities.
- Plan and execute a structured programme of customer visits across the assigned territory.
- Generate and follow up quotations, proposals, contracts, and commercial agreements.
- Identify market trends, competitor activity, and emerging opportunities to drive sales growth.
- Manage customer enquiries and provide effective after-sales support.
- Support product demonstrations, trials, installations, and technical evaluations where required.
- Maintain accurate CRM records, sales forecasts, and activity reports.
- Collaborate with internal teams, providing valuable market feedback to support product development, pricing, and commercial strategy.
- Represent the company at trade shows, exhibitions, customer events, and industry forums.
About You
- Minimum of 3 years' successful sales experience within industrial automation, IIoT, industrial connectivity, electrical, electronic, electro-mechanical, or related technical sectors.
- Proven ability to develop new business and manage key customer accounts.
- Strong relationship-building, communication, and negotiation skills.
- Self‑motivated and comfortable working independently in a field‑based environment.
- Highly organised with excellent planning and time‑management abilities.
- IT literate, including CRM systems and Microsoft Office applications.
- Full UK driving licence.
A qualification in Electrical, Electronic, Automation, or Electro‑Mechanical Engineering would be advantageous, although candidates with strong relevant industry experience will also be considered.
- Home‑based role with extensive regional travel.
- Regular overnight stays may be required to support customer visits, training, exhibitions, and wider territory coverage.
Why Apply?
This is an excellent opportunity to join a market‑leading organisation at the forefront of industrial automation and connectivity technology. The company offers a supportive culture, genuine career development opportunities, and the chance to make a significant impact within a growing and innovative business.
Regional Sales Manager in Reading employer: LORD SEARCH & SELECTION
At Lord Search & Selection, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead transformative projects in the manufacturing sector. Located in a vibrant area, we offer a dynamic work environment where your contributions are valued, and you can make a meaningful impact on our journey towards market leadership.
